Selling Your New Hampshire Home - Everyone is Not a Stager

Reblogger Sharon Tara
Home Stager with Sharon Tara Transformations

When it comes to selling your New Hampshire home, preparation and presentation are key to getting closest to your asking price. 

Asking a friend, relative, or neighbor to give you their opinion on how your house looks is a good start, but...everyone has opinions.

To quote fellow home stager, Jill Banks from New Jersey..."Everyone is Not a Stager."

Consulting with a professional home stager prior to listing will increase your odds of spending less time on the market. 

Original content by Jill Banks,

Often while perusing MLS photos or attending an open house, I encounter a home that at first glance appears staged, but sadly, isn’t. Sometimes the signs are subtle (menus and magnets on the fridge) and sometimes they’re glaringly obvious (a kid's "Power Wheels" truck parked in the living room). But seeing them makes one thing crystal clear . . . 

. . . everyone is not a stager.

I know it looks easy on HGTV. Slap on a coat of fresh paint, toss a pillow here and there, set a table, rearrange the furniture, and viola!  Let the bidding war begin! But just like good actors or elite athletes make what they do look effortless, people don’t realize how much training, research, and experience are behind the skills professional stagers possess.

I have seen homes that were supposedly staged, but featured taste-specific colors, clashing styles, and over-the-top props; essential staging principles like highlighting focal points, creating furniture layouts that emphasize spaciousness, and thorough de-cluttering were overlooked.

Just because your neighbor visits model homes in her spare time or your sister watches every episode of “Designed to Sell,” or your friend loves shopping for home decor items, doesn’t mean they are qualified to stage your home for sale.  We professional stagers eat, sleep, and breathe staging—we’re excited by the creative challenge of making a home look its absolute best, and continually strive to improve our skills by learning more about our craft.

Selling your most valuable asset means there’s an awful lot at stake—give yourself every advantage by having your home staged by a professional.

 

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New Hampshire Rockingham County
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Rainmaker
360,125
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Glad you reblogged this Sharon.  I will have to do that also to get the word out to more people! Thanks. 

Apr 10, 2011 01:05 PM #1
Rainmaker
819,743
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Sharon -- I missed this post originally, thanks for reblogging it.  Just yesterday a woman said to me, 'Oh you're a home stager?  How FUN!!  I love watching HGTV and think I'd be good at it, too!" 

I didn't bother to tell her what hard work it is, how much the staging inventory will cost, how tough it is to set up a business, to make a profit, etc.  Those of us who do it fulltime know what hard work it is, and our clients know it's a great investment that pays them back when it's time to sell  :-)

Apr 10, 2011 02:01 PM #2
Rainmaker
4,353,523
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon,

Important reblog.  Sometimes, I think HGTV has unleashed do it yourself horrors as well as some people who do understant.  However, even those who do understand would be best served by a professional.  The ones who can do it well do not realize that the time they spend doing it themselves is so much more than a pro wuld take, and it guarantees a better look for a sale. 

A

Apr 10, 2011 05:47 PM #3
Rainer
240,014
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Sharon, thank you for this reblog.  I missed this original post.  Jill is right on.  I was in a property the other day with the Realtor who told me that the owner was totally up on staging, had staged the whole home and didn't need me . . . .   until I pointed out about 10 things in the living and dining room that clearly said "not staged".  Then I walked into the second bedroom, which she had used as a combination exercise room and den.  She had "learned" that she had to to stage this as a bedroom, so in went the bed along with the 8-foot-long piece of exercise equipment, shelving unit and chair.  You literally could not walk into the room.  Watching HGTV is fine; implementation is a totally different subject! 

Apr 10, 2011 06:36 PM #4
Rainer
78,034
Laraine Shape
Comey & Shepherd Realtors - Glendale, OH
Selling Cincinnati...one kitchen at a time

Sharon - Oh, so true!  There are definitely some design, color and balance elements that go in to making a home look gorgeous versus "better." Home builders get it and it's why they pay the big bucks to hire professional decorators to do their models for them.  We Realtors can do a pretty decent job of prepping a house and making it look way better....but the WOW factor comes from trained professionals. 

Apr 10, 2011 11:02 PM #5
Rainmaker
2,099,863
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Ginger:  I'm happy I saw it when I did.  It was only posted to one group and wouldn't have gotten the exposure it deserves.  I'm so glad you reblogged it too.

Maureen:  "Fun" is the perception most people have of the profession.  It is fun, but it's much more work than people think.  It certainly isn't easy!

Alexandra:  HGTV has done so much for our profession, but as you said it has also created many misconceptions.  I've seen many cases of "diy" gone bad!

Janet:  I've had this experience too.  Watching the golf channel doesn't mean you can play in the Masters.

Ralph:  Any improvement is a step in the right direction, and most Realtors do a great job at making sellers understand the importance of decluttering and cleaning up.  Taking it to the next level, however, requires a different professional who specializes in preparation and presentation.

Valerie:  You have proven your understanding of "staging" time and again!

 

 

 

Apr 11, 2011 01:32 AM #7
Rainmaker
684,075
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Sharon, I'm glad you reposted this. Sellers need to call in a professional to get the best job done. Even is it is just a consult, they will have an objective plan to work from.

Apr 11, 2011 09:16 AM #8
Rainer
107,940
Heather Cook
Rooms in Bloom Staging & Design Inc. - Kitchener, ON
Quality Home Staging

Sharon - great re-blog and emphasis on the fact that while staging may look fun and easy, its not an easy job and not everyone has the ability to create spaces that buyers fall in love with. I have had clients who upon, first blush, thought they could implement all the changes and recommendations themselves and then once they really started tackling things realized .. they didn't have the first clue what they were doing and needed help! Others who think they know best and stage themselves - with varying levels of success - find out better when their home doesn't WOW buyers and they don't get the easy sale they thought they were going to get.

Apr 11, 2011 09:19 AM #9
Rainmaker
2,099,863
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Janice:  Thanks, I agree...a consult gives sellers the game plan they need.

Heather:  Maybe the problem is that we make it look too darn easy!

Apr 11, 2011 12:15 PM #10
Rainmaker
494,949
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

If that isn't bad enough, I get at least one email a week asking for me to hire them because they watch HGTV and just love it!

Apr 11, 2011 12:52 PM #11
Rainmaker
2,099,863
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Shar:  I get emails with attached resumes...usually design students.

Apr 11, 2011 01:00 PM #12
Rainer
253,709
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

They are all welcome, I just want to see how many will survive. this all reminds me of a joke:"it is so sad that people who know how to run this country are already employed by hair salons, dry cleaners and taxi companies..."LOL

Apr 11, 2011 04:34 PM #13
Rainmaker
2,099,863
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Anna:  I agree, they are all welcome...you never know just who the next "staging star" will be!

Apr 12, 2011 05:50 AM #14
Rainmaker
160,356
Ana Hitzel
AccentPositives Home Staging - Corona, CA
Professional Home Stager Inland Empire

Thanks for reblogging, good post by Jill.

Apr 29, 2011 04:38 AM #15
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Rainmaker
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Sharon Tara

New Hampshire Home Stager
Questions about Home Staging or Redesign? Send me a message!
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