I took NAR's e.PRO class with Amy in February 2011. She's all she's cracked up to be, a social media guru. Take the e.PRO class with her and get a leg up on social media marketing.
One common thread of questions I hear in all the seminars and courses I teach on marketing on line is summed up in these questions:
- What do I do first? I am overwhelmed, I barely enough have time to do my real estate business
- How do manage mytime - when trying to implement new marketing?
- I don't really care what someone ate for breakfast - how is this social media going to make me money?
First things first. Social Media is for making connections, it is for creating relationships, continuing your present relations . . . online. We will cover that in another blog post. But for now . . .
You need a database. When I mention marketing online and importing existing databases into programs like LinkedIn and Facebook I realize that many of us have been lax in keeping our databases up to date.
One of my coaching clients hired an intern from a local college and had them input into a simple excel spread sheet everyone they had not added. The intern then called each an every one person on the list and said: "Mary Ellen is updating her holiday mailing list and wanted to make sure she had the most up to date information. Can we have your email address also and have permission to email you information on the market once and awhile?"
What do you think happened? Lots of great leads were turned over to Mary Eleen. Once that database is together, we suggest you tag your core group, whether it is 50 or 250 and plan to touch base with them at least two times a year.
I personally use Outlook. Plain and Simple. I have my top 100 sphere tagged to contact 4 times. When I open Outlook I don't open my email until I have checked my tasks and figured out who I am going to call, email or touch base with on Facebook. If you go to email first, well, you know what happens . . . nothing.
Every time I meet someone new I automatically add them to Linked In. If I get to know them a little better, I ask to be their friend of Facebook.
Simple. I contact 5 people a day, and that gets me 1250 "touches" to my database a year . . . SWEET!
Becuase I sync my database with my smart phone I can do the calls when I am out and about.
First step - work with your warm marketing. Next? A web presence - stay tuned . . .