Online Marketing - Where do I start?

Real Estate Broker/Owner with Tom Sweeney Real Estate, Owner/Broker, Bossier City, LA

I took  NAR's e.PRO class with Amy in February 2011. She's all she's cracked up to be, a social media guru. Take the e.PRO class with her and get a leg up on social media marketing.

Original content by Amy Chorew

One common thread of questions I hear in all the seminars and courses I teach on marketing on line is summed up in these questions:

  • What do I do first? I am overwhelmed, I barely enough have time to do my real estate business
  • How do manage mytime - when trying to implement new marketing?
  • I don't really care what someone ate for breakfast - how is this social media going to make me money?

First things first. Social Media is for making connections, it is for creating relationships, continuing your present relations . . . online. We will cover that in another blog post. But for now . . .

You need a database. When I mention marketing online and importing existing databases into programs like LinkedIn and Facebook I realize that many of us have been lax in keeping our databases up to date.

One of my coaching clients hired an intern from a local college and had them input into a simple excel spread sheet everyone they had not added. The intern then called each an every one person on the list and said: "Mary Ellen is updating her holiday mailing list and wanted to make sure she had the most up to date information. Can we have your email address also and have permission to email you information on the market once and awhile?"

What do you think happened? Lots of great leads were turned over to Mary Eleen. Once that database is together, we suggest you tag your core group, whether it is 50 or 250 and plan to touch base with them at least two times a year.

I personally use Outlook. Plain and Simple. I have my top 100 sphere tagged to contact 4 times. When I open Outlook I don't open my email until I have checked my tasks and figured out who I am going to call, email or touch base with on Facebook. If you go to email first, well, you know what happens . . . nothing.

Every time I meet someone new I automatically add them to Linked In. If I get to know them a little better, I ask to be their friend of Facebook.

Simple. I contact 5 people a day, and that gets me 1250 "touches" to my database a year . . . SWEET!

Becuase I sync my database with my smart phone I can do the calls when I am out and about.

First step - work with your warm marketing. Next? A web presence - stay tuned . . .


Comments (6)

Roger Radcliff
AFB Specialist - Barksdale

Tom, Keep up the Good Work!!!

Apr 10, 2011 06:57 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

I signed up for, paid and NEVER took ePRO after I found ActiveRain....I L♥VE AR and get BETTER and MORE TIMELY information here, sorry!

Apr 10, 2011 08:36 PM
Dan Edward Phillips
Dan Edward Phillips, Humboldt and Del Norte Counties, CA - Eureka, CA
Humboldt and Del Norte Counties, CA

Hi Thomas, the post has some excellent input, thanks for putting it up again.

Apr 10, 2011 10:08 PM
Thomas Sweeney
Tom Sweeney Real Estate, Owner/Broker, Bossier City, LA - Bossier City, LA

Thanks Rajah! How many were in our class and how many are utilizing Amy's advice and techniques?  Are you looking forward to the online e.PRO class in May?

Apr 11, 2011 12:56 AM
Thomas Sweeney
Tom Sweeney Real Estate, Owner/Broker, Bossier City, LA - Bossier City, LA

Wallace, if not for the e.PRO class I would not have found out about AR. So don't be sorry Hon. :-)

Apr 11, 2011 12:57 AM
Thomas Sweeney
Tom Sweeney Real Estate, Owner/Broker, Bossier City, LA - Bossier City, LA

Danny, get the e.PRO designation, you'll be glad you did. I wonder if Wallace was able to get her money refunded after signing up for the e.PRO class? Being in Amy Chorew's e.PRO class is where I heard of Active Rain. That fact alone made e.PRO worth it.

Apr 11, 2011 01:03 AM