Why I might not refer you again

Real Estate Agent with Keller Williams Realty

Cindy Westfall has written a great post today that is so spot on...
A referral is a "gift".  My parents taught me the way to respond to a gift is by showing thanks...both verbal and written. 
I am so appreciative when I receive a referral from someone.  It shows their faith and trust in me.  I will go to great lengths to make sure they feel they did the right thing by referring me in the first place.

Original content by Cindy Westfall

Why I might not refer you again.

Clipboard with To do listEver use someones services that you loved and referred them out to others? Sure right..we do this all the time with contractors, suppliers, business associates, and of course other agents. But there are times when I am hesitant to refer you again and it comes down to just a few things.

1. You didn't acknowledge my referral: Simple..so simple to do, but why didn't you do it? Did you assume that It was a given? I know that whenever I am referred, even though the person didn't use me, I always acknowledge that person who thought of me enough to give my information out. Be it a note, a card for a free carwash, or a phone call, I acknowledge the referral. Everyone likes to be acknowledged.

2. You dropped the ball and flaked on the job: This doesn't mean that even though you did your best, the client was unrealistically unhappy with you as can happen. This is when you didn't call, show up, were always late, or did sloppy work that you didn't do when you worked with me (or I wouldn't have referred you in the first place).

"Referral marketing is a structured and systematic process to maximize word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to them and people they know." (Wikipedia)

Just like real estate agents are everywhere, so are other professional businesses that do excellent work. Now that I have access to some fantastic people through ActiveRain, please let me know that you appreciate me sending business your way. If not, I just might try someone else. It just might be why I don't refer you again.


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cindy westfall portland realtor

Cell: (503) 819-5241 | email me

Prudential Northwest Properties
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Posted by

Carole Helwig
Keller Williams Realty
978-841-7683 (direct)

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Comments (4)

Tom Robinson
Keller Williams Realty Kingstowne/Alexandria, VA Office - Fairfax, VA
Experienced Real Estate, Professional Serving No. VA and DC

I am careful who I refer to others. Most agents left in this current market do a reasonably good job if not excellent.

Apr 11, 2011 03:35 AM
Ilan Bracha
Keller Williams NYC - Manhattan, NY
KW NYC/The Bracha Group, Manhattan


Wanted to return the favor--enjoyed your blog and as we all know, referrals are a large part of our business.

Many thanks and look forward to your future blogs.


Apr 11, 2011 10:26 AM
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Hi Carole, Thanks so much for the re-blog! Much appreciated :)

Apr 11, 2011 12:38 PM
Carole Helwig
Keller Williams Realty - Concord, MA
Servicing Acton, Sudbury and Hudson, MA

Tom...I, too, am careful.  When we refer, our name, credibility and reputation is attached!  Good words of caution.

Ilan, thank you and good luck in NYC!  I know you'll rock it out!

Cindy, My pleasure!  It was a great post and you put a lot of thought put into it.  Thank you for such great content!

Apr 12, 2011 04:23 AM