Cindy Westfall has written a great post today that is so spot on...
A referral is a "gift". My parents taught me the way to respond to a gift is by showing thanks...both verbal and written.
I am so appreciative when I receive a referral from someone. It shows their faith and trust in me. I will go to great lengths to make sure they feel they did the right thing by referring me in the first place.
Why I might not refer you again.
Ever use someones services that you loved and referred them out to others? Sure right..we do this all the time with contractors, suppliers, business associates, and of course other agents. But there are times when I am hesitant to refer you again and it comes down to just a few things.
1. You didn't acknowledge my referral: Simple..so simple to do, but why didn't you do it? Did you assume that It was a given? I know that whenever I am referred, even though the person didn't use me, I always acknowledge that person who thought of me enough to give my information out. Be it a note, a card for a free carwash, or a phone call, I acknowledge the referral. Everyone likes to be acknowledged.
2. You dropped the ball and flaked on the job: This doesn't mean that even though you did your best, the client was unrealistically unhappy with you as can happen. This is when you didn't call, show up, were always late, or did sloppy work that you didn't do when you worked with me (or I wouldn't have referred you in the first place).
"Referral marketing is a structured and systematic process to maximize word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to them and people they know." (Wikipedia)
Just like real estate agents are everywhere, so are other professional businesses that do excellent work. Now that I have access to some fantastic people through ActiveRain, please let me know that you appreciate me sending business your way. If not, I just might try someone else. It just might be why I don't refer you again.
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Prudential Northwest Properties
5 Centerpointe Dr., Ste 150, Lake Oswego OR, 97035
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