Living out here in the west, we feel that tattoos are rather tame and we go for the red-hot branding method. Ok. Just kidding on that one. That's too painful, even for those of us who have been "drug through the dirt" of today's real estate market.
What I am talking about is creating a tagline that I can use on all my promotional materials that will tie it all together and help people remember me. If you read our recent issue of Realtor Magazine, you will remember an article called Building Relationships that talked about this very concept. This is important to me and I am currently starting on an adventure to build an online presence and to tie that into gifts/trinkets that I give to my clients or prospects in the "real" world.
My name is Robin so I was thinking of something along the lines of Rockn' Robin. However, I'm not totally married to that idea. I want the tagline to represent me. I am very customer oriented and do an excellent job representing my clients. However, I am also fun loving and enjoy the real estate transaction as well. So I want something that sounds professional but not too stuffy. AND since I am working on building an online presence, I want to be able to connect with the Internet savvy consumer. It could also have something of the local Tucson flair since that is where I live and work.
The best tagline that I have gotten from my friends and family is: Rockn' Robin: Singing the Real Estate song. It's cute, but I'm not sure how professional it would sound to someone who doesn't already know me.
I am asking for your honest opinions and suggestions, my fellow Active Rainers (or others who stumble across this). Let me have it!!! And if you think of a line that is funny or silly or downright absurd, I'd like to hear those too. I really love to laugh and have a good time.