Seeing Red May be a Sign of the Times

Services for Real Estate Pros with Marte Cliff Copywriting

Last night my friend Carolyne and I were discussing things that make people feel good and take action - and she sent me the following, with her permission to publish it on my blog.

Men - Before you think this one is just for the ladies read on and think about how it applies to you.

Red is a power color - notice how many politicians wear red neckties?

No way is it a "sissy" color. Even a macho he-man can wear red. Shoot - the lumberjacks I grew up around ALL wore red felt hats and plaid shirts - usually red. Maybe that was so they'd be noticed and no one would drop a tree on their heads, but...


Red Lipstick and How it Relates to Success in the Marketplace (c)

Written by Carolyne Lederer, Broker. Spring 2011.

red lipstickDuring each historical recession and inflation period, red lipstick appears in the upscale makeup marketplace.

Following any sort of crisis that causes the market to slow down, whether it be a stock market crash, or a terrorist attack, women need to show the world they are in control; at least in control of their own lives.

Often this can be achieved in a very simple way. When women begin seeking out red lipsticks at the cosmetics counter, it is often a confirmation of inflation in full swing.

This system of analyzing the likelihood of an inflation-filled immediate future has been surveyed time and time again. Has proved a faithful barometer by which to measure the marketplace since time began. When there is financial trouble brewing, and no extra cash to be had to buy the niceties of life that moneyed people enjoy, these same women will revert to treating themselves, one way or another, and often by employing the mode of enjoying the treat of a new tube of lip color.

But not just any color. There is only one color to be considered. Only clear, vibrant crayon red will do. The clear red lipstick will outsell all other colors combined, during recession and or inflationary times.

Why? Because the clear crayon original red can be worn by nearly every woman, enhancing every and any outfit she may choose to wear, in her wardrobe. If she can only afford one lipstick, it must be clear crayon red. The clear crayon red lipstick will make an impression of more than one kind. Staying power is just one.

When applied properly, and appropriately, it speaks to success in the business world. It speaks to power in a woman’s world. Take a look around and you will see this happening on a daily basis in your own marketplace.

If a woman wants to borrow money (and women are no longer required to have their husbands sign on their behalf when borrowing), they have been well-advised to dress as though they don’t need the money, including wearing their most genuine jewels in an old-fashioned genuine manner, e.g. pearls, ideally real ones, and whatever real gold they own (just one piece will do), along with a good (clean, sparkling) diamond, even if it’s fake. Just one. She needs to portray that she doesn’t really “need” the money.

Lenders will be impressed, being reassured she already has money. But most important: wear real clear, clean, solid plain old-fashioned red lipstick. Works every time. Enhances the mood on both sides of the desk. Changes the atmosphere in a room. Naturally you don’t want to be made up to look like a street-queen. Applied naturally along with neat and tidy attire, ideally a business suit, wearing red lipstick and even clear red nails, causes a woman to present in full business-look. Successful, satisfied, and future-bound; trustworthy, complete with a full solid handshake (just as important as the red lipstick). Practice your handshake.

Watch what happens at the cosmetic counter where you shop, over the next eighteen months. In recent times companies like Estee-Lauder have removed their all-day red lipsticks from the local shops. Watch for a come-back. And soon. lady in red suit

Recall I posted after 9/11 that women should let the fashion world know that they needed to manufacture red suits, red outfits for powerful business women everywhere, knock-offs included. Even Judge Judy was seen soon after sporting a fabulous label, clear red suit during a tv interview. Hillary Clinton took to wearing bright orange, perhaps thinking that was a better color for her (not). But at least it was bright.

Red cars tried to make a comeback. Whether or not that was successful remains to be seen, due to the demise of the auto industry in general. A clear, bright red Cadillac could be seen in many showrooms.

Nonetheless, bright red lipstick should appear on the horizon fairly quickly one could suppose. Watch for it at a make-up counter near you. If they don’t have it yet, ask them to order it for you.

You will stand taller, walk straighter, and command more respect when you wear it. You may even find yourself selling more real estate.

Likewise, the reverse is true. If you are meeting to discuss that you cannot pay your debts, or trying to renegotiate your loan, never wear red; red anything. And leave your jewels at home. Appear plain Jane. If you are in divorce court, especially if you are seeking alimony, never wear red (or jewelry). It will be perceived that you do not need help, help of any kind and you may find yourself denied assistance of any kind.

Carolyne L

Working with the best always pays big dividends(c) ~ "Carolyne’s Clients Speak" (on line reference material)

Serving Burlington and Brampton ON CA When you are ready to buy or sell, please remember me.


P.S. From Marte:I think I know why red cars haven't made the expected comeback. Last time I talked about buying a red car, everyone told me not to do it. The reason was that people in red cars get more tickets! I don't know if that's true, but it could be - they definitely attract attention.

Lipstick photo courtesy of Dreamstine.

Lady in red: Dreamstine


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
The Art Of Marketing You
Almost Anything Goes
Bartender, Make it a Double
WeBlog Anything (almost)!
business attire
dress for success

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Marte, I enjoyed your post. I haven't worn red lipstick in a long time. I had a red car once (my first) and I was pulled over all the time for something minor. I do like red, though, but maybe not in a car. I'll be checking out the cosmetic counter for red lipstick.  Thanks!

Apr 11, 2011 07:53 PM #1
Jon Quist
Tucson's BUYERS ONLY Realtor since 1996

Wanna' get a fast ticket? Pull out of your driveway in a red Corvette. See how much time goes by before you get stopped.

Apr 11, 2011 07:57 PM #2
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Very intriguing post. I've been looking for a good clear red lipstick...

Apr 11, 2011 08:31 PM #3
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Pamela - I like red too. It makes me feel cheerful. And, after reading a feng shui article about red wallets, I went out and bought one! (It's supposed to attract money.)

Jon - I don't have any desire to drive a Corvette, but I have toyed with the idea of a red car - or a red pickup truck. But no - I'm too attached to my old truck. My husband thinks I'm crazy, but I love it, even with its 200,000+ miles.

However - From what both of you say, maybe a red vehicle is not such a good idea.

Apr 11, 2011 08:32 PM #4
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Michelle - And do you think it's because the economy is such a mess - or simply because you like red lipstick?

Apr 11, 2011 09:10 PM #5
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I guess that's also the reason why Lancome, CoverGirl and Maybeline always advertise RED lipstick on TV. I dont do red, and wished I wore "nude" more beautifully but I do a brown-orange. I wonder why?

Honestly, I'm a happily married woman and I dont need the wrong attention. But I'll re-think it when I need to go to a bank to borrow money.

Apr 11, 2011 11:24 PM #6
Cherie L. Gottshall
Ramus Realty Group - Frackville, PA

Funny I love the color red but don't wear it.  I need to try it!!!!

Apr 11, 2011 11:24 PM #7
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I have a red blazer that I wear when I want to make a strong impression. Red lipstick...not so much.  I'll leave that to the girly girls out there.  I tend to dwell in the land of the neutral shades. 

Apr 12, 2011 04:34 AM #8
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Loreena - The color that works really does have to do with each person's skin tone - and what you feel comfortable with. If it would make you feel like you were attracting the wrong attention, you'd be uncomfortable, and that would show.

Cherie - Back when I used to remember to wear lipstick I never wore red - I thought it made me look like a street-walker. But I do love a red sweater or jacket.

Chris Ann - It looks to me like red lipstick evokes some strong emotional responses. But, that's what Carolyne was talking about - that it wearing it says "I'm in control."

I think most of us don't want to make a statement about that most of the time - we just want to do it quietly.

Apr 12, 2011 06:20 AM #9
Raine Carraway
Lenoir, NC

I never really thought of this, but it rings true for me. Red is a color that makes me feel better and more confident. My last vehicle, which I loved until it got totalled (so much for being more visable) was bright red - I replaced it with the same make and model, in better condition, but still wish I had found another red one. as lame as it sounds, one of the reasons I chose my first brokerage was that their colors matched my car and the singage would look good with it.

I've also taken to wearing red lipstick lately and have noticed it gives me a lift; L'Oreal makes some nice true reds that are sort of clear/glossy can be more subdued than some of the more vibrant shades.

Apr 12, 2011 03:56 PM #10
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Back when I was a real estate owner/broker my signs were red and white - you'd have fit right in!

Next time I go to the "big city" I'll have to check a makeup counter for red lipstick and try a sample. Maybe my attitude will have changed since the last time I tried it, about a million years ago.

The only thing they sell around here is the cheap stuff and I'm allergic.

Apr 12, 2011 04:45 PM #11
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Marte....your post made me think of Ginny Gorman's slogan of the "sparkly red shoes".....

Apr 13, 2011 02:17 AM #12
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Barbara - Yes, I like those "sparkly red shoes," but don't guess I'd have the nerve to wear them!

Apr 13, 2011 05:38 AM #13
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Marte Cliff

Your real estate writer
Do you have a question about real estate copywriting? Just ask!
Spam prevention