Last night my friend Carolyne and I were discussing things that make people feel good and take action - and she sent me the following, with her permission to publish it on my blog.
Men - Before you think this one is just for the ladies read on and think about how it applies to you.
Red is a power color - notice how many politicians wear red neckties?
No way is it a "sissy" color. Even a macho he-man can wear red. Shoot - the lumberjacks I grew up around ALL wore red felt hats and plaid shirts - usually red. Maybe that was so they'd be noticed and no one would drop a tree on their heads, but...
Red Lipstick and How it Relates to Success in the Marketplace (c)
Written by Carolyne Lederer, Broker. Spring 2011.
During each historical recession and inflation period, red lipstick appears in the upscale makeup marketplace.
Following any sort of crisis that causes the market to slow down, whether it be a stock market crash, or a terrorist attack, women need to show the world they are in control; at least in control of their own lives.
Often this can be achieved in a very simple way. When women begin seeking out red lipsticks at the cosmetics counter, it is often a confirmation of inflation in full swing.
This system of analyzing the likelihood of an inflation-filled immediate future has been surveyed time and time again. Has proved a faithful barometer by which to measure the marketplace since time began. When there is financial trouble brewing, and no extra cash to be had to buy the niceties of life that moneyed people enjoy, these same women will revert to treating themselves, one way or another, and often by employing the mode of enjoying the treat of a new tube of lip color.
But not just any color. There is only one color to be considered. Only clear, vibrant crayon red will do. The clear red lipstick will outsell all other colors combined, during recession and or inflationary times.
Why? Because the clear crayon original red can be worn by nearly every woman, enhancing every and any outfit she may choose to wear, in her wardrobe. If she can only afford one lipstick, it must be clear crayon red. The clear crayon red lipstick will make an impression of more than one kind. Staying power is just one.
When applied properly, and appropriately, it speaks to success in the business world. It speaks to power in a woman’s world. Take a look around and you will see this happening on a daily basis in your own marketplace.
If a woman wants to borrow money (and women are no longer required to have their husbands sign on their behalf when borrowing), they have been well-advised to dress as though they don’t need the money, including wearing their most genuine jewels in an old-fashioned genuine manner, e.g. pearls, ideally real ones, and whatever real gold they own (just one piece will do), along with a good (clean, sparkling) diamond, even if it’s fake. Just one. She needs to portray that she doesn’t really “need” the money.
Lenders will be impressed, being reassured she already has money. But most important: wear real clear, clean, solid plain old-fashioned red lipstick. Works every time. Enhances the mood on both sides of the desk. Changes the atmosphere in a room. Naturally you don’t want to be made up to look like a street-queen. Applied naturally along with neat and tidy attire, ideally a business suit, wearing red lipstick and even clear red nails, causes a woman to present in full business-look. Successful, satisfied, and future-bound; trustworthy, complete with a full solid handshake (just as important as the red lipstick). Practice your handshake.
Watch what happens at the cosmetic counter where you shop, over the next eighteen months. In recent times companies like Estee-Lauder have removed their all-day red lipsticks from the local shops. Watch for a come-back. And soon.
Recall I posted after 9/11 that women should let the fashion world know that they needed to manufacture red suits, red outfits for powerful business women everywhere, knock-offs included. Even Judge Judy was seen soon after sporting a fabulous label, clear red suit during a tv interview. Hillary Clinton took to wearing bright orange, perhaps thinking that was a better color for her (not). But at least it was bright.
Red cars tried to make a comeback. Whether or not that was successful remains to be seen, due to the demise of the auto industry in general. A clear, bright red Cadillac could be seen in many showrooms.
Nonetheless, bright red lipstick should appear on the horizon fairly quickly one could suppose. Watch for it at a make-up counter near you. If they don’t have it yet, ask them to order it for you.
You will stand taller, walk straighter, and command more respect when you wear it. You may even find yourself selling more real estate.
Likewise, the reverse is true. If you are meeting to discuss that you cannot pay your debts, or trying to renegotiate your loan, never wear red; red anything. And leave your jewels at home. Appear plain Jane. If you are in divorce court, especially if you are seeking alimony, never wear red (or jewelry). It will be perceived that you do not need help, help of any kind and you may find yourself denied assistance of any kind.
Working with the best always pays big dividends(c) ~ "Carolyne’s Clients Speak" (on line reference material) http://www.carolyne.com
Serving Burlington and Brampton ON CA When you are ready to buy or sell, please remember me.
P.S. From Marte:I think I know why red cars haven't made the expected comeback. Last time I talked about buying a red car, everyone told me not to do it. The reason was that people in red cars get more tickets! I don't know if that's true, but it could be - they definitely attract attention.
Lipstick photo courtesy of Dreamstine.
Lady in red: Dreamstine