Ever searched through listings during the late summer and notice all the trees in the photos have no leaves, or that the grass is dormant? Ever notice listings that upon a visit, look nothing like the photos? I visited a home recently that has been on the market for nearly two years and upon entering, I wondered where all the tacky looking wallpaper and the clutter went!
The owners over time have apparently progressed through making their home more appealing to potential buyers, but buyers searching online have no clue. No wallpaper, all neutral colors, new windows, decluttered, new flooring and newer appliances. This home was not the same home shown on line and it is still on the market because it is NOT GETTING SHOWINGS!
Agents who don't update their photos as NEEDED are doing a huge injustice to their clients. Could this fall into the Due Diligence catagory - Absolutely! And it can be prevelent in many markets.
I'm sure this "CURRENT" photo of a active listing is really inviting when it is a perfect sunny day in our neck of the woods. Who would even want to go here? Subliminally, this photo says "Cold & Dreary"
I'm heading out today to do some sign maintenance, shoot new counter tops installed at one of my listings, and improve my other exterior shots with green-a-plenty - blooming trees, flowers, and shrubs, and freshly mulched flower beds.
Why wouldn't I? Shouldn't SPRING CLEANING also apply to visual tour marketing!