Facebook+ Peanut Butter Cookies= Success

Real Estate Agent with Sothebys International Realty Osterville

FACEBOOK.  TWITTER.  LINKEDIN. BLOGGING..... If you are a living, breathing person you have no doubt noticed, partook or can't live without this social media 'craze'.  If you are like many Realtors I've talked with, you may have at one time asked yourself the question, 'Can facebook really help my business?' 

I'll be the first to admit, somedays it seems like I'm so distracted posting, tweeting & commenting just to keep current on all my social mediafacebook+ peanut butter cookies= success updates.... I realize that I am getting very little, if any real 'work' done!  My phone's dinging every five seconds, only to find that the urgent message is a thumbs up on something I don't even remember thumbs up-ing myself...AAAHHHH!

It had gotten to the point where I decided to make a public online announcement that facebook and I were permanently parting ways.   There was disbelief in the cyber air, but I was sure of it.  I had it with facebook eating up my time.... the rest of you social media platforms, you can stay.

As I went about my daily affairs, I felt an unusual calm.  My phone was no longer unnecesarily disturbing me and I felt more balanced.  I was out of touch and loving it!  (I will admit, I did satisfy a few curiousity cravings by using my husbands facebook account.... just to make sure I wan't missing out of course!)  So out of touch I became, that I slowly started to realize I was missing out on important information.  I no longer was up-to-date on the news of long-distance friends, family and  local businesses.  When I asked the trainer at my gym how to find out when the classes and times changed for the new season she informed me that I'd see it on facebook.  WHAT IF WE'RE NOT ON FACEBOOK???

facebook+ peanut butter cookies= successI realized it.  Social Media is not really an option.  If you want to know what's going on in the world or even just your community, you better be using some form of social media.  If not, have fun in the stone age.... or so I felt.


Needless to say I rejoined and did some experiments.  I live in a seasonal vacation area and as it's not quite yet our summer season, it's a bit quiet.  The last couple of open houses I've done I was happy to get one person come through.  So I knew I needed to do something different for the next one.  I decided to do something I would never, ever do.... market my business using facebook.

I sent out an event invitation to all my contacts and my husband sent one out to his.  It stated that it was an open house, had my name, the location and simply read: 'Please join me tomorrow for delightful marsh views and home-made peanut butter cookies.'  I did add a picture of the cookies, for effect.  (I do always make cookies, but with one person coming through, I end up eating the rest!)

I had so many people come I ran out of room on the sign in sheet and was there 30 minutes after it was supposed to end!  All but one couple admitted they came 'to be honest just for your cookies, but since we're here we actually are thinking of ... buying, selling, downsizing'!  I could not believe it!  My husband thinks I should start advertising 'free cappuccinos'!

facebook+ peanut butter cookies= success





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Nicole Perry
Sothebys International Realty Osterville - Barnstable, MA

Harrison: I think it is safe to say you are amongst fellow peanut-butter cookie fans! Thanks for the comment!

Michael: I agree, Facebook makes Gary Keller's concept so easy and so non-intrusive. Thanks for the comment!

Gayle:  The senses are quite an amazing way of bringing us back to a nostalgic time! I agree... our senses and memories are very powerful! Thanks for commenting!

Joe: I couldn't agree more! Thanks for reading and commenting!

Thanks everyone for all your great comments!


Apr 19, 2011 06:24 AM #48
Gwen Kelly
Broadmoor Realty, Inc - Long Beach, CA
Long Beach, CA Real Estate

Who could resist peanut butter cookiew ~ great idea to post it on FB!

Apr 19, 2011 06:45 AM #49
Ray Waisler
Finance of America - Atlanta, GA
NMLS #6621 - Specializing in Jumbo FHA & VA

I've never really embraced Facebook, but I guess I need to start. Thanks for the post.

Apr 19, 2011 07:01 AM #50
Rosalie Evans
Meritus Group Real Estate - Sioux Falls, SD
The Evans Group, Sioux Falls, SD Homes For Sale

I will have to try this....although I may try chocolate chip cookies due to food allergies. I seriousely might twitch if I was away from FB. I just might have a problem...LOL.

Apr 19, 2011 09:59 AM #51
Carolyn Huggins
Between Home Stages, LLC-Winston-Salem, NC - Winston-Salem, NC

You first got my interest with the peanut butter cookies, but as I read all the comments posted, I zeroed in on your lemon squares plan.  Please post the recipes for both.  Much thanks, Carolyn Huggins

Apr 19, 2011 10:32 AM #52
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Darn - You're making me hungry. I want one of those peanut butter cookies, right NOW!

Glad you had good success with this - I'm still floundering around on Facebook - getting lost with regularity.

Apr 19, 2011 11:30 AM #53
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Nice.  I sometimes have a love/hate relationship with social media, even active rain.  Sometimes I feel like I am sucking up valuable time with it, but I can' quite just get rid of it either...

Apr 19, 2011 06:34 PM #54
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Good for you Nicole!  I actually love Facebook!  Sometime I spend more time on it than other times but it's there like you said, when you want to know what's going on with friends, family, businesses!

Apr 19, 2011 06:35 PM #55
Nicole Perry
Sothebys International Realty Osterville - Barnstable, MA

Thanks everyone for your comments!

Rosalie: These were actually dairy free (all my baked goods are)... although I know peanuts can be a high allergy, so I made sure to tell everyone they were peanut butter

John and Kasey: I completely understand!.... which is why I decided to part ways with facebook initially.  However, it's so essential for keeping in touch and in the know today, particularly in real estate I think it can be so beneficial!

DeeDee: I love facebook too:)

Thanks again!

Apr 20, 2011 02:55 AM #56
Steven Pahl
Keller Williams Tampa Properties - Tampa, FL
Real Estate Consultant Tampa, FL 813-319-6423

I am about to run out of my Girl Scout Do-Si-Dos, guess I'll have to resort to baking some!  .. and the rest of the post was great also.

Apr 20, 2011 03:33 AM #57
Mary Stewart
HomeTrust Real Estate, LLC, Homes for Everyone - Wilsonville, OR
Wilsonville and Surrounding Portland Metro Areas

Great story !  I  am struggling with Facebook and am going to get help in reconstructing my site.  I have my personal site and interact but not like probably I should.  I guess I just wanted something that was a little extraordinary and don't know how to do that.  Cookies are great, I am personally in love with peanut butter cookies.  Thank you for sharing.

Apr 20, 2011 07:19 AM #58
Nicole Perry
Sothebys International Realty Osterville - Barnstable, MA

Steven: I think Girl Scout cookies are pretty good too!

Mary: I have just created a business page on my facebook account.  I added a Real Estate page by using the social media service 'Roost'.  It's free and easy and I think it helps make my facebook business page look much better than I could ever come up with! If you want to check it out  it is 'Nicole Perry Realtor'.  I still have a lot to learn and use in the business page world of facebook, as I am so used to using it just socially.  I think business pages can be really effective though!  Hope this is helpful.

Thanks both for your comments!

Apr 20, 2011 09:37 AM #59
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I found Facebook ads to be very effective at getting people out to an open house.

Apr 20, 2011 10:08 AM #60
Michael Dagner
Brokers Guild Classic - Denver, CO
Your Denver Homes Realty Expert

Hi Nicole,

Like your casual approach and how you used the cookies to draw your visitors in.  If you had made a big deal of the 'open house' itself, it may not have garnered such results.  Thanks for sharing.

Apr 20, 2011 01:54 PM #61
Real Estate Marketing 1
Castelazo Marketing Ltd. - Phoenix, AZ

Unique story Nicole, thanks for sharing!

Did you know that if Facebook were a country it would be the third largest, with a population of 400,000,000?  That's bigger than the entire United States (population 308,898,000)!  Clearly, Facebook has something to offer.  And its chief benefit to real estate agents is the sheer number of potential clients who are active there.

Indeed, our real estate agent clients love using Facebook to market themselves. Through their Facebook business page agents can post blogs, upload videos, update their status, offer MLS search and market snapshots, and much more.

Christene Honomichl, Marketing Specialist



Apr 21, 2011 05:57 AM #62
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

That's a great use of facebook. I like to see what past clients are up to and stay connected with them that way. If you stay away from Farmville you should waste too much time there. LOL!

Apr 21, 2011 09:12 AM #63
Robert Courtney
Lihue, HI
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Too many people are being successful using social media.  I keep reading and tweaking what I am doing and it is starting to pay off.  Like your use of FB.

Apr 21, 2011 03:22 PM #64
Liane Thomas -Top Listing Agent
Professional Realty Services® International - Corona, CA
Bringing you Home!

What a cute idea! Why didn't we think of this before? Thanks for the tip!

Apr 21, 2011 05:33 PM #65
Rhonda Abbott
Howard Hanna - Wadsworth, OH
Wadsworth & Greater Akron, OH

Great FB (and cookie!) success story!  I do mention all of my open houses on my page, and have had visitors and leads come from it, for sure.  My business is a very big part of my life - why wouldn't I want to share it with my friends and family?

May 23, 2011 12:58 AM #66
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network.

May 08, 2012 03:13 PM #67
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