Big Time Google Juice from Pictures

By
Title Insurance with First American Title

My AR friend William Johnson wrote a fabulous post on April 1st this year about photo blogging: Everything You Ever Wanted To Know About PhotoBlogging But Were Afraid To Ask

I chimed in with a few comments and mentioned I usually embed the photos I use in my blogs to get extra Google Juice. William called me out to share how I do that. I’m a little tardy, but here goes...

Search engines like Google and Bing love pictures! We hear this all the time but most bloggers don't take advantage of it. If we host our photos online at places like Google’s Picasa Web Albums or Flickr we give them a life of there very own, especially when they're about a particular location, building, or event. As we know, hyper-local blogging is very powerful and when we tie the photos to a precise location and add a good description they become very powerful directors back to us.

Case in point...

Let’s say you're coming to Renton, WA and you’ve heard about the Farmers Market and you want to check it out. You go to Google and type in “Renton Farmers Market”. This is a pretty generic search, right? Then you click on the images icon to look at a few photos.

The results may vary if you're well outside the region. In the snippet below these 3 photos were the first to show up in the Google search. Photos #2 and #3 are mine!

If you hover over either one (from the actual Google search results) they'll pop up into a small window with a description below (and you'll see the source was activerain.com). Click on the picture and it'll open up again into a larger view and pull in the source page behind it. Close the picture and view the source page. TA DA!! That's my Activerain blog post on the Farmer's Market from August 2010.

What just happened and why?

I hosted the pictures of the Farmers Market in my Google Picasa Web Album, The Blackberry Chronicles. They're public. I gave them a good description so Google knows exactly what where and when they are. I also made sure to locate the pictures by placing the marker on the Google Map so they are geocoded. Now they are dynamic content about a place and event seperate from (yet tied to) my blog.

Because the pictures are public, geocoded, and have a good description Google has indexed them as relevant content about a place and event. The kicker however is the Google Juice your Activerain blog already gets. My post generated a conversation about the event and by embedding the pictures in my Activerain blog I've created outbound and inbound links between my Google Picasa Web Album, my Activerain Blog, The Farmers Market on the Piazza, Renton WA 98057, and the other content that's been indexed about the event by the search engines.

Stay Tuned, we're going to the Picnik.

I usually get all of my blog pictures ready by uploading them to picnik.com. I love this site. It’s Adobe Photoshop for ADD people like me; simple, fast, and free. The tools are very straight forward. You can correct the colors and contrast for web presentation, resize, crop, enhance, overlay text, and add frames if you like. I broke down after using the free version for a couple of years (almost out of guilt) to use their great library of premium tools for $24.95 a year. Well worth the small investment.

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.
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Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Ken and Leslye Huebsch 04/30/2011 07:17 AM
  2. Barbara Hensley 04/30/2011 02:45 PM
  3. Bob & Leilani Souza 05/07/2011 08:31 PM
  4. Cheryl Ritchie 05/08/2011 03:44 AM
  5. Bill Burchard 05/08/2011 03:23 PM
Topic:
Real Estate Technology & Tools
Location:
Washington King County Renton Downtown
Groups:
Rainmaking - Internet Marketing Strategies
Technology
ActiveRainPhotoBlogger
Power of Activerain
HyperLocal Neighborhood and Community Posts
Tags:
pictures and google juice

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Rainer
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Kris Mon
RtownLiving - Raleigh, NC

René, thanks for these tips.  I learn something new every time I get into active rain.  My actual pictures are hosted by active rain.  I didn't know that hosting them with picasa or flickr I would get better SEO. Thanks for letting me know!

May 03, 2011 07:46 AM #116
Rainer
158,135
Rhonda Abbott
Howard Hanna - Wadsworth, OH
Wadsworth & Greater Akron, OH

Super, awesome, fantastic post!!!  I have printed it out, highlighted the heck out of it, and taped it to my computer desk.  Thanks for sharing!

May 03, 2011 08:40 AM #117
Rainmaker
1,431,531
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Rene you are blowing my mind.  I had never thought of this so now I need to figure an entire new way of storing my pictures.  But thanks for the information.

May 03, 2011 10:59 AM #118
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Jennifer (#102) Right on... as my Grand Dad use to say "you gotta have good tools and you need to know how to use them."

Janet: Don't we all! Thanks for stopping by...

Missy: Me to the Pro Version of Picnik is in the top 5 of my toobox.

Sally: How cool is that... It was great talking to you yesterday. I usually us the city, neighborhood, and something about the subject or location for tags. ex: For the RE Barcamp 2011 event I used: "Seattle 98103" "Queen Anne Hill" "Lower Queen Anne" "Seattle Center" "RE Barcamp" "#REBCSea"

May 04, 2011 03:57 AM #119
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Rene Fabre
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Marte: Great... thanks for stopping by.

Michelle: I'll be posting more on this subject soon. After all its a blog, not my Master's Thesis. I didn't want to make it so long it would scare the reader away.

Sally: You're working hard! I love it. The auto correct and local contrast are powerful. I also love, when there are people (faces) in the picture to use the "vibrance" feature. It brightens up the color based on skin tone.

Jeff: You take beautiful photos. I love your studies of neighborhoods. Using this technique would give your wonderful content a lot more visibility.

Rosalie: Ahhh, you photo blog... then this is just the ticket for you!

Elisa: No Google Juice unless they are online. You want the photos hosted so the search engines can index them as part of their content on the location. That's why my Renton Farmers Market photos are so present. They reside publicly on line so they are readily available to the search engines and the description of each photo points out exactly where... "Renton Farmers Market on the Piazza" "Renton WA 98057" with tags like "Renton Farmers Market" "The Piazza" "Downtown Renton" etc...

Jayne: No geek factor here Jayne... just making sure everything is wired together so it becomes "relevant content about a place and event"... The only thing geeky is getting use to copying a little snippet of html and knowing where to paste it in your blog."

Linda: Thanks... And you'll find (like most things) once you've taken a little time to play with it, it won't take but a couple of extra minutes to accompllish."

Robert: Ahhh... Google Maps... another good Juice creator!

Jeanne: Indeed, yes! Pictures are worth at least 1000 words. Statistics tell us we spend (on average) 70% of our eye time reading a blog on the pictures... 1 we scan the post, 2 we look at the picture, 3 if we're attracted we read (often not the whole post) 4 look at the picture again 5 if its a good experience and there's a link, we'll click it.

May 04, 2011 04:12 AM #120
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Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

HI Rene,

Thanks for a great informative post with many tips and hints, we had missed it the 1st time around, but Cheryl just posted a link, and I am glad she did, now we subscribed to you and  hope to read many more great posts by you.

May 08, 2011 04:18 AM #121
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I'm going to have to study this a bit, lots of information, but it does make sense. I use Picasa, but never thought about storing photos out there in a web album...I've been missing an opportunity. Thanks Rene.

May 09, 2011 05:59 AM #122
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

#116 Kriselie: Nothing wrong with hosting your pictures on AR... It's just that they do get a life of their own when you host them publicly on sites like Picasa and Flickr, especially if you give a good description so the search engine knows what and where... and geocoding gives it another extra little boost.

Search engines like Google and Bing love location. The object here is to be a provider of relevant content about that location. The opportunity here is to have the picture indexed seperate from your blog as information in the index about that location. The extra "juice" you get is embedding it into your blog where you are having a conversation about that location and/or event. Now you have a dynamic situation with more synergy. The picture leads the searcher to your blog, and the blog leads them to the picture. The ROI is a lot of pinging going on!

May 09, 2011 03:01 PM #123
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Rhonda: Thanks... it works!

Gene: Thanks... and you are welcome...

Peter and Linda: Thank you! I'm working on a follow up to answer a lot of questions. Stay tuned!

Debb: You are welcome! "Just like loving someone... You gotta give them away to have them." Same thing with pictures. We love pictures... so do the search engines (they love video too!) But you need to make them available and offer them up to their unsatiable appettite for relevant content.

May 09, 2011 03:07 PM #124
Rainer
92,374
Ellen Wright Adams
Academy Mortgage.......We are a Equal Housing Lender - Eugene, OR
LoansByEllen- Licensed in Oregon

Thanks for the info Rene - this is a keeper, I'm bookmarking it!

May 09, 2011 05:20 PM #125
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks Ellen... I hope you find it useful...

May 10, 2011 03:00 PM #126
Rainmaker
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Rosi Green
AmeriTitle - Silverton, OR

You're so great Rene' - love you.  :o)  I am a huge fan of Picnik and use it daily.  I had no idea the upgrade was a MERE $24.95 per YEAR.  Are you kidding me?!  I'm coughing up for that TODAY. 

May 11, 2011 05:07 AM #127
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks Rosi... Love you too! and miss working with you.

May 12, 2011 08:06 AM #128
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Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

I never thought about geotagging my photos for the purpose of my blog, that is genius! Great, just one more thing I need to go back and fix in my old posts. (LOL)

May 12, 2011 10:35 PM #129
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Todd: Isn't that the fact... one thing leads to another :O)

May 14, 2011 04:45 AM #130
Rainmaker
131,417
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

This is an awesome post.  Any preference or reason to choose one site over another flickr vs picasa?  Im brand new with geotagging.

Jun 27, 2011 01:17 PM #131
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Todd... I forgot to come back and acknowledge your comment! The way you blog with all of those awesome location photos would be well worth the time. You'd blow everyone else off the map in your area!

Jun 27, 2011 02:04 PM #132
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Mike: Either site, Flickr or Picasa is just fine, and PhotoBucket and others I'm sure would work the same way. I used Picasa simply as an experiment thinking Picnik saves directly to Picasa, and one of my blogs is on Blogger... GEO tagging is huge! When you do, you're speaking the search engine's language.

Jun 27, 2011 02:07 PM #133
Rainer
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Michael Murphy
Bienvenidos Real Estate - Parksville, BC

Thanks for the great info I will be sure to use it!

Dec 18, 2011 02:33 AM #134
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Michael: Thanks, and thanks for stopping by...

Dec 18, 2011 04:57 AM #135
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