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How To Turn Your Blog into A Real Estate Hub!

By
Services for Real Estate Pros with RealSupport Inc.

Hub: [huhb] noun- a center around which other things revolve or from which they radiate; a focus of activity, authority, commerce, etc...  —Synonyms: core, pivot, heart

Does this describe your blog?  It should!  A great real estate blog can act as the center of your business- it’s heart and core- if you let it!  Now, many of you may be thinking, “wait a minute... I thought my website was the most important thing.”  It is.  Without a strong website that offers valuable information, your real estate listings, what you’re about and calls to action, your real estate business will quickly fade in this technology driven society. 

Let’s think of it this way:  your website is a riverbed and your blog is the water. 

Having your “constant” is foundational.  You need your website to be the base of the information about your business.  Typically, your website will not change on a regular basis (unless you’re updating listings), and will probably need a “refresher” every 6-12 months. 

Your blog on the other hand is the water that brings the riverbed its’ life!  Without water, the riverbed is dry, and without a riverbed, the water is chaotic and has no rhyme or reason.  They work together to form a beautiful, lively river.  They need each other.  


So how can you make your blog a hub that brings life to your website?  Your blog should be constantly changing and moving great information through its pages.  It needs variety, quality and consistency.  Below are a few great ways to turn your blog into a real estate hub.

1. Real Estate Content- Whether you’re providing selling tips, home improvement information, the latest market news, monthly statistical reports or advice for first time home buyers- the base of your blog should be real estate information.

2. Listings- Allow your readers to see the great new home that you’re listing or the one that you just sold!  Showcase what’s going on with your business and the activity that makes you successful!

3. Community Highlights- Let your audience know that you’re in tune with what’s going on in the community that you serve.  Upcoming events, local news that portrays how unique your city is, residents who are making a difference in the community, a feature of the great new restaurant in town- all make for interesting community blog posts!

4. Expert Interviews- This is unique way to draw local attention to your blog.  Interview a community mortgage lender, the owner of a lawn care shop, a local home improvement contractor, etc... You get the idea!  Grab your readers attention by providing them the information they want for things pertaining to their home or future investment.

5. Videos- Many agents are beginning to utilize this medium, and it’s ideal for our visual society.  Whether you’re taking your audience on a tour of your town, highlighting a local bakery or are just giving a market update; videos will always be more of an interactive experience than simply reading a post.

Of course there are many things you could post on your blog- there are really no rules!  The key to each post, however, is to make sure it’s still professional (not crossing any personal, political or racial boundaries).  You always want to keep in mind that this is still a reflection of your business.  You also want to be sure to include your key words in each post as well as your SEO rich signature

I hope these tips will you in turning your blog into the lively hub that it should be!  If you have any questions or need help with your blog, let us know!  We’d love to bring life to your blog and boost your website and online presence!

Allie Coyle
Marketing & Copywriting Coordinator

 

 

Comments (5)

Lisa Bear (RE/MAX REALTY CENTER) Waukesha,MilwWI Real Estate 2628935555
Buyers Agent/Luxury/Lake/REO, listing package options - Oconomowoc, WI

Fantastic information and encouragement!  Thansk for sharing!

Apr 14, 2011 08:31 AM
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

Good list of things to put on a blog. Especially videos. The more you blog the greater the attention you will get both from potential clients and recognition from search engines.

Apr 14, 2011 09:46 AM
John Saari
Worcester, MA
"The Mortgage Buddy"

Great post. I don't use enough videos, thank you for the information.

Apr 14, 2011 10:25 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Still working on those videos. I use 'others' but not of me. Camera shy up to this point. I've seen too many vids where the agents should have 'stayed in the closet' LOL.

Apr 15, 2011 03:32 AM
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Lisa- Thank you for the comment and for reading our post!  Glad it can be an encouragement to you!

Alan- Glad to hear you feel the same way!  Thanks for reading!

Hi John and Lyn- It's definitely a growing process with the videos.  Taking those changes one step at a time will allow you to feel more comfortable with the process.  Before you know it, you'll be posting all the time! Thanks for taking the time to stop by!

 

Apr 20, 2011 07:11 AM