Great Morning with Royal Bank of Canada & Ron Tite
Red & White Club, Calgary
Some nuggets that impacted me from Ron ....
"History of capitalization is not one organization that has taken over market share. Organizations don't change people do. Separate and individual decisions"
Top 10 global brands
Google
IBM- overhauled
Apple - overhauled
Microsoft - overhauled
Coca cola- overhauled
Mcdonalds- overhauled real chicken in nuggets!
Marlboro
China mobile
Ge
Vodafone
"The brand has never been so important - the promise
18% trust the private sector trust us in this room. The people are looking for private sector to right the wrongs. They may not trust us though as they know our motivations are financial though they know we can make the change"
57% trust customer reviews more than expert reviews Negative reviews have a higher impact than positive reviews as they show transperancy
41% worry about retirement
80% believe that families should eat one meal together per a day
57% prefer to buy brands that support their personal values - with people who share their values
Some books suggested:
Yes We Did
Thank you economy (2nd time I've heard this in the last week)
A personal experience for me has been taking my business success and learning experiences and share with our clients! It was FABULOUS when now great friends/past clients opened 1 of 5 Hygene Clinics http://www.whitesummit.ca/ in Calgary AND are surpassing their business goals! They are part of the 57% where I supported their values - we are a match! Now what's fun is we are collborating even MORE!
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