One of the best aspects of iHOUSE websites are the ability Agents have to save custom searches and turn them into pages. Realtors can create a custom search based on nearly any criteria they think might appeal to a potential homebuyer. A perfect example would be a customer of ours, Real Estate Agent Jim Duncan. He took our product for a test drive then promptly decided to dump his old lack luster IDX provider in favor of a new iHOUSE Elite website. What drove him to make this unquestionably intelligent decision? ELITE's Saved Custom Searches! He saw the value in such a tool and how that would translate into closing more sales.
Jim knew that many of his website visitors want to find properties in Sedona Arizona's beautiful Golf Communities so he created a custom search with listings pertaining to that specific criteria and saved it as a page called "Golf Community Listings". He successfully created a portal page with active listings that he then proceeded to market using Pay-Per-Click.
He created several campaigns in Google, Bing, and Facebook that advertised "Sedona Golf Properties Under 250K!" and linked those ads to his custom search page results. Since he was targeting a specific niche, his Pay-Per-Click costs were much lower then if he had tried market himself under a broader search term such as "Real Estate". The quality of leads that poured in were much better because they were people who were searching for Golf Community Properties.
Jim's story isn't unique, it's just another example of one of our customers who was able to take advantage of the power of saved custom searches and see phenomenal results. The value alone of creating niche specific ad campaigns is a testament to how iHOUSE websites can:
- Create better quality leads
- Lower marketing costs
- Create Higher SEO value
Does your current IDX provider offer a tool like this? If not, we'd like to invite you to test drive ELITE and see for yourself just how effective custom searches can be in terms of generating higher quality, lower cost leads.