Custom Searches Create Better Converting Leads

Services for Real Estate Pros with iHOUSEweb Inc.

One of the best aspects of iHOUSE websites are the ability Agents have to save custom searches and turn them into pages. Realtors can create a custom search based on nearly any criteria they think might appeal to a potential homebuyer. A perfect example would be a customer of ours, Real Estate Agent Jim Duncan. He took our product for a test drive then promptly decided to dump his old lack luster IDX provider in favor of a new iHOUSE Elite website. What drove him to make this unquestionably intelligent decision? ELITE's Saved Custom Searches! He saw the value in such a tool and how that would translate into closing more sales.

Jim knew that many of his website visitors want to find properties in Sedona Arizona's beautiful Golf Communities so he created a custom search with listings pertaining to that specific criteria and saved it as a page called "Golf Community Listings". He successfully created a portal page with active listings that he then proceeded to market using Pay-Per-Click.

He created several campaigns in Google, Bing, and Facebook that advertised "Sedona Golf Properties Under 250K!" and linked those ads to his custom search page results. Since he was targeting a specific niche, his Pay-Per-Click costs were much lower then if he had tried market himself under a broader search term such as "Real Estate". The quality of leads that poured in were much better because they were people who were searching for Golf Community Properties.

Jim's story isn't unique, it's just another example of one of our customers who was able to take advantage of the power of saved custom searches and see phenomenal results. The value alone of creating niche specific ad campaigns is a testament to how iHOUSE websites can:

  1. Create better quality leads
  2. Lower marketing costs
  3. Create Higher SEO value

Does your current IDX provider offer a tool like this? If not, we'd like to invite you to test drive ELITE and see for yourself just how effective custom searches can be in terms of generating higher quality, lower cost leads.

Comments (3)

Sheila Newton Team Anderson & Greenville SC
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
Selling the Upstate since 1989

so far, I love my ihouse site!! I need to create more searches.. they are fantastic

Apr 17, 2011 04:19 PM

Is it possible to add custom content to the saved search pages... to make if more likely to rank since it would be like a header for the page full of homes.. I know you can make custom pages but not sure if the custom page can be populated with the homes below the custom text... anyone know about this?

Jul 20, 2014 12:30 PM
Valerie McEvoy
Preferred Referrals LLC - Oklahoma City, OK
Oklahoma Real Estate and Homes

Just signed up to IHouse due to the changes in RE/MAX agent sites. Looking for the organic ranking I used to get with our old agent sites. Looks interesting. Will start on some saved searches today!


Nov 12, 2016 12:40 AM