The Go-Giver in the SWS Virtual Studio! Come "Meet' Bob Burg this Thursday, April 21st

Education & Training with Sell with Soul

Bob Burg

Mr. Bob Burg, coauthor of The Go-Giver and Go-Givers Sell More will be with me in the SWS Virtual Studio this week! In case you haven't yet had the pleasure of reading Mr. Burg's books or hearing his philosophy, the basic  Go-Giver premise is that, in order to be successful in a sales career (or any career, really, or truthfully, in life itself!), you'll be far better off putting other people's needs, wants and desires ahead of your own. Not just because it's the polite thing to do (that good ol' Golden Rule and all), but because it's simply a smart way to live and love. And yes, succeed.

The Go-Giver assures you that when you make your approach more about the other person than about yourself; when you truly and sincerely put the needs, wants and desires of the other person above your own, you're pretty darned likely to come out ahead. Not ahead of the other person, mind you, but ahead of where you'd be if you'd made it all about you.

Okay, Jennifer, that sounds all warm and fuzzy, but, um, HOW? HOW do I make it all about the other person, HOW do I truly put their needs, wants and desires above my own in my day to day practice of real estate? And won't I get clobbered by the competition for being the nice guy or gal?

Ahhhhhh....very good questions.

On April 21st, Mr. Burg will be here to discuss applying Go-Giver principles to your real estate career. How to achieve the success you dream of by being that Go-Giving person you truly are inside - one your momma would be proud of!

During the show, we'll cover the Five Laws of Stratospheric Success from The Go-Giver and relate them to real world real estate situations... and you might even find yourself with a Pindar-esque assignment or two (read the book and you'll understand what that means). You'll have the opportunity to ask questions, and we'll be giving away a signed copy of The Go-Giver at the end.

Sound fun? 

Date: Thursday, April 21st, 2011
Time: 8:00am Pacific / 9:00am Mountain / 10:00am Central / 11:00am Eastern (try to show up a few minutes early to log in or dial in)
Duration: 60 - 90 minutes
Equipment Needed: A computer with a high-speed connection and speakers or a telephone
Cost: Free to attend live, but you must register, below.




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  1. Loreena and Michael Yeo 04/21/2011 03:08 AM
Real Estate Best Practices
More Referrals: Strategies & Tips on Getting More Referrals
Selling Soulfully
Silent Majority
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bob burg
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Tanya Nouwens
RE/MAX ROYAL (JORDAN) INC. / Tanya Nouwens Inc. - Montreal West Island, QC
Montreal Real Estate Broker & Stager

I was looking around the dashboard for something with soul this morning.  And of course I found it here, Jennifer!

Apr 19, 2011 01:05 AM #1
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

JAH - it does sound fun and immensely informational I've no doubt.  Thanks!

Apr 19, 2011 01:20 AM #2
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Bob is SO easy to talk to and has tremendous (sincere) energy. It'll be a fun show!

Apr 19, 2011 01:27 AM #3
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Sounds great, Jennifer. Will check my calendar and see if I can attend. Thanks!

Apr 19, 2011 01:49 AM #4
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

I have read The Go Giver; excellent. I emailed Bob after reading it and he responded very quickly.

Apr 19, 2011 02:18 AM #5
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks Jennifer, I keep needing the inspiration. So many web based Realtors eons ahead of me...I keep trying to keep up and not lose the fun and my soul in the process. ARGH. I'm hoping to attend Thursday's show. 

Apr 19, 2011 04:06 AM #6
Retired from ActiveRain
Baker, OR

I'm signed up and looking forward to an informative hour of discussions.

Apr 19, 2011 08:22 AM #7
Diane McDermott
Realtor®, GRI, Landis e2 Real Estate, LLC - Charlotte, NC
Charlotte NC Real Estate Market

Thanks for the reminder Jennifer, meant to sign up for this last week, will definitely plan on attending :)

Apr 19, 2011 09:26 AM #8
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I've been looking forward. Can't believe it's almost here!

Apr 19, 2011 04:37 PM #9
Michael J. Maher
The Maher Team, LLC & Realty Executives - Overland Park, KS
#1 National Best-Selling Author

Great stuff Jennifer! 


Apr 21, 2011 04:01 AM #10
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

Jennifer -

It was a great show. I'm wondering if you can share this message with Bob. It's important for me to share this with Bob -

Dear Bob -

Reading Go Givers really changed not only my business but my heart to serve. Although previously I've always had a big heart to care for my clients, the way in which I operate had changed after reading Go Givers.

Now, I enter a listing presentation or meeting a buyer for the very first time, I only had 1 goal in mind: That's to serve in any capacity they (the potential clients) see fit. I want to me the resource for me because I am the professional in my field: home selling in Frisco TX.

When I drop the "I need this listing" attitude, I see my success ratio sky-rocket. Since reading the Go Givers book in 2010, I have yet to fail obtaining a listing if the seller decides to sell (in my market, there are some sellers who simply cant sell because they don't want to lose their down payment or equity). That's such a big difference in my life.

I go in with the serving attitude, to be the resource to help guide them to make their decision. In the end, it's up to them.

I'm able to instantly connect and build strong rapport because they can feel my authenticity and genuine desire to help them make a good decision.

Thanks for writing Go Givers. The book changed my life so much that I buy it 10 books at the time to give it to people I feel nudge to share this message with. I have yet to purchase another book in bulk like I have Go Givers.

Love it. Thank you for utilizing your gifts and sharing this life-changing message in my personal life.

Apr 21, 2011 05:37 AM #11
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Consider it done, DF...

Michael - thanks so much for your support! I was honored to have you in my audience!!! I've heard so many good things about your 7L - I must check it out... it's on today's list... ;-]

I had a wonderful time with Bob - he has so much sincere energy and enthusiasm for his message. I'm always bouncing off the walls after a conversation with him. I'm so glad we were able to do this show - and it looks as if we'll be doing another one in June! Woo hoooo!

Apr 22, 2011 12:42 AM #12
Bob Burg

Hi Everyone, thank you for your very kind words about the interview with Jennifer. She has a way of bringing out the best in others!

Loreena, thank you so very much for your letter. When I read something like that, please know it totally makes my day!! Knowing that you have found value in the message provides me with the encouragement to continue to write and communicate that message to others. If you wouldn't mind, I'd love to use some of your extremely kind words as part of an endorsement page. Would you email me at and let me know if that would be okay? Only if you are comfortable with my using that, of course. There is certainly no pressure. Again, my extreme thanks and gratitude.

Apr 25, 2011 01:29 AM #13
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