No more shiny objects for me!

Real Estate Agent with Huntsville Alabama Real Estate, (@ Homes Realty Group)


No more shiny objects for me!


Shiny objects are distracting me and most all of us, if we admit it.  We attend this conference, that conference, take part in this webinar, that seminar....all in hopes of not missing out on the latest and greatest shiny objects.


I believe it was at Retech South that Jeff Turner spoke about shiny objects, and how distracting they can be.  I’m that person.  I'm distracted.


Another brilliant mind, Marc Davison from 1000 Watt Consulting, wrote a  post last week


that really hit home with me.  In his post Marc says: It’s great that people are out there presenting new and interesting things. It’s not so great when they feel inclined to proselytize your doom should you not buy their pitch.

If you never set up a Facebook page, if you never tweet, if you never once inform the world of where you are right now, if you never place a QR code on anything, not only will you not go extinct, you might actually have more time in your business life to focus on the things you actually need to do to thrive.”

AH HA!  

My company is in it’s infancy stages.  I opened @ Homes Realty Group just over a year ago.  While we have had great success, I need to continue to focus on my systems and my brand.   Focus on what is truly important.  Taking care of my business, so my business can better focus on our consumers.  THEY matter...the bright shiny objects don’t.

I will be taking a step back and really thinking about the shiny objects that are surrounding me like laser beams, shooting from all directions.  I am going to focus on what I KNOW is working for me and perfecting it.

Buried deep in the comments on Marc’s post, was a blog post and video that Professional One created.  It further drives home my thought that I need to back off the shiny objects and get back to what is important.  My brand!  I suggest you read all of these articles.  Maybe you’ll have an Ah Ha moment as well.


Posted by


Courtesy of Elizabeth Cooper-Golden  Huntsville AL Realtor (R)

Broker/Owner @ Homes Realty Group

475 Providence Main Street   Suite 302                                                   

Huntsville, AL  35806

Huntsville Real Estate 

Search Huntsville AL MLS

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Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Elizabeth, I so know what you are talking about! My company is an infant as well. This (AR) is the first shiny thing I've tried and I love it! I'm always calling myself a Magpie, because I'm attracted to "oh look, shiny!" I will be reading your recommendations and hopefully saying ah ha! Thanx for sharing!

Apr 17, 2011 01:59 PM #3
Joyce Herr
Prudential Lancaster Real Estate - Lancaster, PA
Lancaster County & Beyond

You are right, we do look for the shiny pebbles even though they may divert us for a while from our goals.

Apr 17, 2011 02:08 PM #4
Arleen Montford
Selling NW Florida Homes in Pace/Milton/Pensacola FL

Hi Elizabeth, Staying focus,is the secret to the success and I know that. But I am always getting side tracked with shiny things.

Apr 17, 2011 02:14 PM #5
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Susan, I do THAT too, lol.  I think I can find a balance and time for friends, but by golly I need to focus :)  I won't give up my mangiggly time!

Joy, Congratulations!  I've been trying to do them ALL and I've hired someone. just gets to be far too much.  I agree that the younger generation want it all and more.  We'll get there.  Best of luck to you!

Peg, Active Rain is such a wonderful source of information AND for business.  I won't give this shiny object up, ever :)  Best of luck with your new business!  I wish you much success.

Joyce, I'm SO easily distracted anyway...I need to stay away from shiny things, lol.

Apr 17, 2011 02:17 PM #6
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Arleen, It must be in our nature to be distracted, you think?  I'm going to put blinders on if I have to, lol.


Apr 17, 2011 02:18 PM #7
Keisha Hosea-
KASI Homes - Chino Hills, CA
Real Estate Solutions For Real People

Shiny objects can be SO distracting. Based on my market and the fact that sales are no where near what they used to be, it has become quite easy for me to ignore the shiny objects. Keep your blinders on and stay strong!

Apr 17, 2011 02:20 PM #8
Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Hi Elizabeth, great post and oh so true.  Everyone has something newer and better to offer in order for us to survive.  It does become overwhelming and one can easily lose focus.  Thanks for making me re-think my priorities. 

Apr 17, 2011 02:24 PM #9
Anna Banana Kruchten - Phoenix Homes Sales
Phoenix Property Shoppe - Phoenix, AZ

Elizabeth how true it is that as owner/brokers we must focus on what works - and not get sidetracked with all kinds of other stuff.  Blogging is my main online platform - it has been extremely valuable to the mix.  My company is 5 years old - and I am  clearer then ever that focus is the key.

Apr 17, 2011 02:39 PM #10
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Some new technologies and products can provide competitive advatage when they are correctly implemented, usually over a long period of time, at significant expense and with significant change to business processes. Simply buying something doesn't change a business.

Thanks for the reminder to run the business coreectly and not succumb to the continual distractions of sales people.

Apr 17, 2011 02:57 PM #11
Kaera Mims
Liz Moore & Associates - Fort Monroe, VA
Associate Broker, e-PRO, REALTOR; Hampton, Newport News, York Co.

I think focus is hard in an industry where every day is never the same as the day before, but we have to get our focus back in order to succeed. Thanks for the reminder; great post!

Apr 17, 2011 02:58 PM #12
Coleen DeGroff
eXp Realty - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Hey Coop - I too can be a sucker for "shiny things". I hate to think that there is something I am NOT doing that will turn my whole business around if only.....

My cure for shiny thing syndrome is working to get good at one thing at a time. BLOGGING has really paid off for me, and is the thing I keep coming back to. OK, I have a couple of Facebook pages, and for a while I was a tweeting machine.  That bird pretty much got kicked to the curb when I figured I was putting a LOT more into it than what I was getting out of it.

There is definitely a process of trial and error as we learn what figures what works for us and what doesn't in building our business. I wish you the powers of discernment and lots of strength against Shiny Things as you figure out what works for you.  :)


Apr 17, 2011 03:18 PM #13
Karen Bernetti
Southington, CT

I love this post.  I too am very easily distracted by those shiny objects.  I call it information overload and I try to filter it but there's always something I'm afraid of missing out on. 

Apr 17, 2011 03:59 PM #14
Glenn Roberts
Retired - Seattle, WA

All that glitters is not gold. Keep focusing on those things that have made your business soar. 

Apr 17, 2011 05:13 PM #15
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

I went into panic mode for about an hour when my shiny iPhone disappeared yesterday.  TG I found it.......that's one shiny object I gotta have.

Happy Monday!

Apr 18, 2011 05:04 AM #16
Denise Roberts
New Colony Properties, LLC - Pinehurst, NC
e-PRO, REALTOR - Specializing in Pinehurst, NC Area

Elizabeth - I've been struggling to find balance with my company and social networking for about 6 months now.  I know I need to focus more on other things besides the social media....thanks for the reminder!

Apr 18, 2011 05:21 AM #17
Scott Petersen
Client First, Realtors - Canton, MI - Canton, MI

Just when I think I have figured it out and have things in balance, is just when I need to re-focus and rebalance.

Apr 18, 2011 05:25 AM #18
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!


Staying focused is a daily ritual but it pays off big time.What a great read.

Apr 18, 2011 04:07 PM #19
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

I only have so much time to play with bright shiny objects each day! 

Apr 21, 2011 03:31 AM #20
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Elizabeth, you've written a post that I so wished that I had because I've felt this way a while now.  Everyone has something to sell that's the latest and greatest...just can't do it all and I don't want to.  I pretty much focus on my clients, my own personal knowledge base, ActiveRain...soon I'll devote more time to my websites.  As for Facebook, linkedin,  and all the new products that are out just don't have the time......don't you think all that sometimes takes you a little farther away from your clients?

Apr 21, 2011 12:09 PM #21
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Beth, I'm back from my Droid X...and in a few hours I'll be on the road to Chicago...HAPPY EASTER to you and yours.

Apr 22, 2011 05:00 PM #22
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Huntsville AL MLS
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