No more shiny objects for me!
Shiny objects are distracting me and most all of us, if we admit it. We attend this conference, that conference, take part in this webinar, that seminar....all in hopes of not missing out on the latest and greatest shiny objects.
I believe it was at Retech South that Jeff Turner spoke about shiny objects, and how distracting they can be. I’m that person. I'm distracted.
Another brilliant mind, Marc Davison from 1000 Watt Consulting, wrote a post last week
that really hit home with me. In his post Marc says: “It’s great that people are out there presenting new and interesting things. It’s not so great when they feel inclined to proselytize your doom should you not buy their pitch.
If you never set up a Facebook page, if you never tweet, if you never once inform the world of where you are right now, if you never place a QR code on anything, not only will you not go extinct, you might actually have more time in your business life to focus on the things you actually need to do to thrive.”
My company is in it’s infancy stages. I opened @ Homes Realty Group just over a year ago. While we have had great success, I need to continue to focus on my systems and my brand. Focus on what is truly important. Taking care of my business, so my business can better focus on our consumers. THEY matter...the bright shiny objects don’t.
I will be taking a step back and really thinking about the shiny objects that are surrounding me like laser beams, shooting from all directions. I am going to focus on what I KNOW is working for me and perfecting it.
Buried deep in the comments on Marc’s post, was a blog post and video that Professional One created. It further drives home my thought that I need to back off the shiny objects and get back to what is important. My brand! I suggest you read all of these articles. Maybe you’ll have an Ah Ha moment as well.