Buyers and Sellers Beware Your Use of Social Media

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

InvestigatingBuyers and Sellers Beware Your Use of Social Media

Facebook, LinkedIn, Twitter and a host of other platforms have connected us in ways our parents would have never dreamed of!  Immediate connections and sharing of information, and maybe some info we'd just as soon NOT know!

But in all that sharing of information, you need to consider that it's just not your friends who might be looking, especially if you're in the midst of buying or selling a home!  Depending on your privacy settings, you might be sharing information that will actually harm your negotiating position. As agents, we're always mindful that our social output affects both ourselves and potentially our clients.

If you're a seller, your name is EASY to find on public records searches, and depending on whether the residential property disclosures are online with the home, the buyers won't have to look far.

And it's easy for the buyers to check LinkedIn,, Facebook, etc. to look for leverage. DID work for Company X who just announced 500 people being laid off?  Facebook status update about how excited you are to move to San Antonio?  Perhaps a court search indicates that a divorce is imminent?  Obviously some of these things you CAN'T control, but it's a small world and getting smaller fast.  You never know when one of your 237 Facebook friends may also be friends with your prospective buyer and tipping them off to what's going on with you!

And the buyer, well they get the benefit of a little more privacy UNTIL the offer is written.  And unless their name is along the lines of John Smith, the seller can now check them out in the same way....we know it happens, because during a recent deal our seller knew the buyer's occupation and where they were moving from.

So if you're looking to buy or sell a home, you might want to self-censor your social media involvement until you're through the process.  Your real friends will understand!

You just never know who's reading!

Serving Warren County's residential real estate needs,
Liz and Bill aka BLiz

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
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EHO Two locations: Lebanon & Mason, OH
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Liz Direct: 513-265-3004     
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Re-Blogged 17 times:

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Stefan West
West Realty - Murrieta, CA
Temecula-Murrieta-Menifee CA Real Estate

good points

Apr 19, 2011 04:55 PM #140
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Great point Liz!  It's too easy for word to get around that you may not intend to be spread so far!

Apr 19, 2011 06:11 PM #141
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Absolutely!  Not something most people think about!  Great post!

Apr 19, 2011 06:24 PM #142
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Now matter how good the tool is it can be use in a poor manner.

Apr 19, 2011 06:38 PM #143
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
RE/MAX Valencia, Stevenson Ranch, Santa Clarita

Social Media is now a fact of life.  Just like the internet it was created without rules.  This is a double edged sword that future generation will need to learn about on the fly!  By the way, this post just put me above 90,000 points on Activerain!

Apr 19, 2011 07:21 PM #144
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Stefan, Thanks!

DeeDee, Quite a few comments bear out that there can be unexpected outcomes of too much posting.

John & Kasey, Something very easy to overlook.  Most times it won't matter, but when it does come back and matter, it can be huge.

Tim, True!

Tony, I think it's an evolving environment, new platforms and outlets continue to change the way we do business.  Congrats on the 90k!

Apr 20, 2011 12:56 AM #145
Laura J. Lycans
Sandhills Choice Realty, LLC - Southern Pines, NC
Your Dream + My Passion = Success!!

I had a seller doing what she calls "creepin" on the buyers FB page to see what they were saying after the inspections were done. She just wanted to make sure they weren't backing out she said....interesting way to see what is important and what isn't with repair negotiations? Watch yourselves..

Apr 20, 2011 01:11 AM #146
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Laura, Some consumers have obviously figured out they can find out key info to help with negotiations.  Definitely need to refrain from posting about active contracts to protect themselves.

Apr 20, 2011 01:31 AM #147
Patricia Beck
RE/MAX Properties, Inc., GRI, CDPE - Colorado Springs, CO
Colorado Springs Realty

Something many buyers and sellers do not think about, thanks for the post!

Apr 20, 2011 04:31 AM #148
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Patricia, You're welcome!

Apr 20, 2011 05:05 AM #149
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

These are really good points that people should be aware of.  People are not aware of how important privacy is.

Apr 20, 2011 09:51 AM #150
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

well said and so true. it's funny and how much some buyers and sellers get into finding out info about a erson. beware.

Apr 20, 2011 10:29 AM #151
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Gene, It's a critical time to keep things quiet.  You just don't know who's watching!

Beverly, Some folks want to know everything possible, and the Internet makes it possible.

Apr 20, 2011 01:23 PM #152
Robert Courtney
Lihue, HI
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Cannot fear social media.  In the day people were afraid their phone lines were tapped.  People were getting faxes they did not want.  If we get paranoid it will lead to an excuse to not keep up with the trends in marketing.  Point is well taken to use discretion in what is placed on the internet.  Murphy will be working full time even with those using the most discretion.  Blog on!

Apr 21, 2011 03:08 PM #153
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Robert, Not wanting anyone to be afraid, social media is here to stay and an agent needs to be part of it.  Just proper precaution is all were hoping for.  We do our best to protect them, but they need to hold up their side too.

Apr 21, 2011 03:27 PM #154
Eva Sahwany

Great Post! I thinks social media is good only if it is used correctly.

Apr 23, 2011 05:01 PM #155
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Eva, And the definition may shift a bit during big events like home sales.  Be conservative, keep more information private until AFTER you're done with the transaction.

Apr 24, 2011 12:38 AM #156
Alex Heyen
Heyen Real Estate - Millard, NE

Great Article.  Great Advice.  

May 09, 2011 09:37 AM #157
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Alex, Thanks!

May 09, 2011 10:02 AM #158
Rhonda Abbott
Howard Hanna - Wadsworth, OH
Wadsworth & Greater Akron, OH

Great inforamtion!  I believe that keeping such potentially damaging info away from the world's eyes is just as crucial to the closing of a deal as is not going on a shooping spree until after keys are exchanged.  Thanks for sharing!

May 23, 2011 01:10 AM #159
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