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QR Codes - Building The Complete List of When to Use Them

By Chris Mayr

Services for Real Estate Pros with D3 Interactive Marketing

April 21, 2011 12:37 AM

When do you QR?

The biggest question we hear from realtors is "When (where or how) should I use QR Codes in my business?"

By its nature, QR Codes are used to provide valuable additional content for people who scan it. So with that as the basis of WHY you are using QR Codes, let's look at a list of WHERE/HOW to use it and what you should have on the page that the QR Code links to.

Placement	Destination
Back of Business Card	Agent specific page w/ contact information
House Flyer	Property specific page w/ property and agent information.
Sign Rider	Property specific page w/ property and agent information
Advertisement	Agent see my listings page
Open House Flyer or advertisement	Google Maps for property on open house, facebook event page or property specific page
Mailer	Page specific to the content of the mailer

Where have you used a QR Code effectively? Let's add it to the list for everybody to share.

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Carol Zingone

Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL

Global Realtor in Jax Beach, FL - ABR, CRS, CIPS

I want to print out listing specific QR codes on stickers that fit the back of my business card.

Apr 21, 2011 12:39 AM

Pocono Luxury Homes The Jeff Rickert Team

RE/MAX Property Specialists - Pocono Lake, PA

Poconos Luxury Homes

Thanks for the post.

Good luck in your area.

Apr 21, 2011 01:17 AM

Mitch Gover

BidOnRealty.com - Orlando, FL

Nice, concise summary of QR code "best practices." I'm sure this will be helpful to a lot of agents.

Apr 21, 2011 02:24 AM

Drick Ward Property Management / Broker Assoc

NEPTUNE REALTY - Virginia Beach, VA

"RealtorDrick" - Experienced Representation

You forgot one on OPEN HOUSE: Great Use for QR Codes Easier data entry increases the likelihood they will show up. The WHEN is most important, if they get that, the WHERE will take care of itself.

Good post though, I'm going to reblog it. Thanks for sharing.

Apr 21, 2011 04:45 PM

Mike Mayer

Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

I'm riding the fence on this one Chris.

I think the effectiveness is likely determined by geographic demographics. Tech-minded folks in large metropolitan areas would be likely to use them, but folks in more rural areas unlikely to do so. I think it would depend greatly on your market.

I cannot envision folks leaving their car to scan a sign rider if the web address is posted. And as agents realize how ineffective mailers and print advertising is, these are less likely places to use them.

Apr 22, 2011 02:10 AM

Chris Mayr

D3 Interactive Marketing - Orlando, FL

Mike,

Folks get out of their car to grab property sheets. Even in the rain. Everybody has been predicting the demise of the direct mail industry since the launch of the internet. Surprisingly it still goes strong and people wouldn't be sending mailers if they didn't provide a return.

We are a microwave society. QR Codes give instant gratification.

Apr 22, 2011 02:16 AM

Anonymous

Jan Peluso

You are absolutely right Chris- it is instant gratification- Direct mail is still strong though and I'm using QR Codes in conjunction with great results. Let's talk! Jan

May 09, 2011 06:07 PM

Paul Gapski

Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA

619-504-8999,#1 Resource SD Relo

its still widely underused. I think it will be getting more and more in use as we get more smart phones.

Jul 03, 2011 02:47 PM

QR Codes - Building The Complete List of When to Use Them

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