You May Have a Good Point, But Is Anyone Interested in Your Blog?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I randomly check out a variety of different posts per day when I can, not just my subscriptions to see if seo blogging bloggingthere is something vital I am missing as far as great info, examples, blogs, whatever. I come across a lot of "light bulb" thoughts or ideas but it's hard to see the point of the blog when our shallow, visual mind is not captivated by the framework of the blog.

Many are very new to blogging and as I once was, and we all must take that time to get our feet wet and learn how to continually construct a well-laid out blog. ActiveRain, WordPress, Blogspot and so many others give many options for customizing your blog or adding pictures but so many bloggers don't utilize those options. Getting your idea or point across in mere words may be fine, but we love to have our minds and eyes visually stimulated so we want to read more.


A solid block of words clumped together immediately relays "confusion, clutter and lack of focus for our eyes".


Breaking words, thoughts and ideas up into paragraphs is elementary of course but much easier to do when writing with a pen and paper instead of in a blogging platform. But the format and reason is the same. It gives our eyes a moment to adjust, focus and retain the previous thought.

Pictures relay much of what our actual emotion was when writing the piece. It gives us a visual in our peripheral to go along with the text we are reading. It helps break up the thoughts as we look to the picture and back to the text again.

Bolding certain words or phrases also helps hammer home an idea or thought. It can start out a paragraph or be used for SEO purposes. Many times I don't have much time to read any more than those bullet points or paragraph starters (whatever... you do it too!) and by giving your reader the best points in bold you can at least convey your message.

how to write a blogWhat about the way you write? Are you YELLING at your reader by putting half of the text in CAPS? Do your sentences even make sense? Are there run-on's and major grammatical errors that make the reader go back and read the same sentence again just to try and get your point? The best way to avoid this is to read your blog out loud. Even if you are in your office with people around, mouth the words as if you were reading them and you may see many errors in the way you put your sentences together.

Have you written in a way that anyone can understand you? If you're an inspector, have you discussed issues that any Joe Blow would get or if you are an SEO professional, written so far above the normal person's level that your blog is useless? Remember who your audience is and write for your readers.

In ActiveRain, you do have the option of a custom header and background which shrink the blog to a more manageable size in my opinion. Sometimes a full page of words can seem overwhelming and many times a reader won't finish the article.

So the "take-away" from this post:

  • Break up the thoughts ideas into small paragraphs
  • Add graphics to break up the text and give as many visuals as needed
  • Don't talk over people's heads - remember your audience
  • Read your blog out loud before posting.

Here are some excellent examples of well written articles from my associates:


Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (49)

Reno, NV

"Thata Girl"! Way to bring out the key points to building and writing a blog with interest! A few weeks have gone by.... Are you out of "harms way" of todays MO tornadoes?

Apr 22, 2011 05:54 PM
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

Blogging is the best way to practice dialogue.  Put it in writing and let it ferment.  Hopefully enough feedback comes back to help adjust the message.

Apr 22, 2011 06:05 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good advice Tammy. I tend to fall down with the graphics - sometimes I hunt for something to use for 20 minutes and give up.

Apr 22, 2011 08:26 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks Janet! I appreciate my readers and hope I can offer helpful advice.

Michael, So true! Sometimes you can sit down and create a masterpiece because it's all just pouring out of your head righ then. But always re-read as there can be so many thoughts misunderstood by the way the sentence was constructed.

Phil, Thanks! Totally! HA... Thanks for stopping by! ( On to my next project!)

Tom, thanks! I appreciate your comments!

Mitch,   :-)

Francine, I can see that... it was hard even for me to come up with something for this one. But a visual helps break up the line after line of content as well... although it should be somewhat related!

Charita, Thanks... I hope :)

Brad, Your profile looks pretty good and your blogs are clean and laid out well! I think you're on the right track!



Apr 23, 2011 01:06 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Donna, THANKS! I completely missed it so had to go back to yesterdays.. :) Sweet!  YES YOU HAVE!!! ha... had to do that.. ;-)

Beverly, Thank you! Appreciate you stopping by

Dave, All the time! There is always someone else out there that is working just a little harder on it.

Jenny, yes those titles can make all the difference. It's hard to optimized a catchy phrase when you want to be searched for that topic. No one searches for a saying or phrase, but it might get looked at here on AR.. the objective is to have that balance.

Cheryl, AR doesn't provide a way to change the font. Computer's only recognize 4 major fonts, helvitica, verdana, ariel, and courier 2. So AR has defaulted us to all verdana. BUT you can change the font by first typing in an html then pasting that over. BUT if the person reading it doesn't have that font on their computer, the internet will convert it back to one of those standards. A way around this is to use Google Fonts for your site, but this something more for your webmaster than a typical user.. (I wouldn't even do that) HA! Check out this blog I wrote for more info on changing the font and adding HTML.

Christine, THANKS! :)

Jeremy, Absolutely. By doing that you can really hear how others are going to read it in their minds


Apr 23, 2011 01:16 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thomas, Check comment #10 about where to find graphics. This one was a hard one to get good graphics and I still don't like them! HA.. some I tweak on photoshop to get the right graphic like adding words to signs and so forth. Some graphics I have actually spent over an hour on just to get the right one for ONE blog! HA... that's a little much I think!! Hee hee

DeeDee, It really is! We can write so far over someone's head that although we may sound intelligent, we are helping no one.

Gene, As much as I can I like to give a "take away" because I know people are going to be like me in that sometimes all you have time to read are the bullet points! HA.. oops.. did I just admit that?

Lynda - WOULD YOU STOP YELLING AT ME? HA, :-)  in my opinion it works for ONE word, not a phrase, or you can simply italisize the words to really get the point across.Thanks Lynda! :)

Teri, HA! Tornadoes?? Nope! Had a doozy last night just south of my house. We were at Good Friday service and someone else had our boys. But they were in a basement as the sirens were going off... Tim and I were leading the music so we couldn't just run off stage. All was good though and we are all safe... but I really don't like that part of living here....   ;-P

Tony, love the term "ferment". Never thought of it like that. I assume you mean you own feedback after a while? It really helps to come back to it and see if you made mistakes or completely went on a tangent. Although I have released some blogs that did that... oops.

Marte, That was totally me with this blog Marte! I couldn't find anything I really liked and after about 20 minutes chose these. Still not happy but I guess they work. HA.. thanks for the comment.


Apr 23, 2011 01:25 AM
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

Super advice Tammy. I learned right away when coming to Active Rain that I was drawn to posts that were visually attractive. There are so many posts that have just blocks of unbroken text...I cannot dive into those...I just walk on by.

Apr 23, 2011 01:46 AM
Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Tammy ~ I just love your blog.  I can alway learn something new or you reinforce things I am trying to correct in my own posts.  Thanks!  And Happy Easter to you and your family.

Apr 23, 2011 04:26 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Steve, They just have to learn... NO one knows right out of the gate.. but of course you don't want to be the one to say anything either! HA.

Dawn, THANKS! ANd have a wonderful Easter with your family as well!! :)


Apr 24, 2011 06:00 AM
Robert Courtney
Lihue, HI
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Tammy - All your advice makes for an easy on the eye post to read.  Thank you for the reminders of the essence of a good post.

Apr 24, 2011 08:15 PM
Rhonda Abbott
Howard Hanna - Wadsworth, OH
Wadsworth & Greater Akron, OH

Wonderful advice, Tammy!  Thanks for sharing and inspiring!

Apr 25, 2011 02:34 AM
Jim Courtney
OklaHomes Realty, Claremore Oklahoma - Claremore, OK

Tammy, I always learn something from your posts! I feel that I do a pretty good job of getting my thoughts across but there is always room for improvement. I'll be doing a bit more research and striving to be more interesting! Thanks! :)

Apr 27, 2011 04:12 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks RObert!

THanks Rhonsa!

Thank you Jim! There's always room for improvement and if you think you've made it that;s when they come out with something different. HA!


Apr 27, 2011 07:25 AM
Joey Fenwick
Self-Employed, 1st Time & move up buyers,FHA, VA conventiona - Phoenix, AZ
Fenwick Team FHA, VA & Jumbo Loans, Phoenix, Scott

Thanks for sharing and trying to help us make better blogs. Oh, that's right, that is your business, the rest of us are mostly trying to sell real estate or financially help people buy homes. So as we muddle through the world of internet marketing ( and some are way more advanced than others, are educated in that filed, or have figured it out faster) every tidbit to improve what we have to share helps.

Jeanne Fenwick

Apr 28, 2011 07:35 AM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

I think about the "look and feel" of a blog long before I consider the words.  If a blog feels cluttered or jumbled, I won't even skim but instead move on to the next.  It's a shame too because I'm certain that many of them have great content.  They just didn't take time to think through the aesthetics. 

Capitalization is a biggie too.  I had an employee that took all of her loan applications in CAPS.  Everytime I reviewed them I felt as if she was screaming.  Not a good rule of thumb in blogging unless you're trying to drive home a point.

As always...great advice Tammy!

May 01, 2011 05:50 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks Jeanne. It is my business so it helps to stay on top of it but when it's not your sole business and yet you need to learn it toget more clients, it can be daunting. THank you for the kind words and I'm sure you're doing great! :)

Rebekah,  RIGHT! (lol) I do use Caps occassionally for that one purpose, not for emphasizing an entire sentence. There is the bold for that for a reason. ha.. I'm always trying to improve my look and feel.. Always a work in progress.



May 01, 2011 07:10 AM
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Tammy, great post! I think about graphics all the time for my posts and use plenty of paragraphs! I took the AR university classes when I first started and they were very educational, like your post!

Jul 08, 2011 09:57 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks Peg! Glad it was helpful! :)


Jul 08, 2011 10:46 AM
Matt Robinson
Professional Investors Guild - Pensacola, FL

The infamous Lenn Harley writes a bunch of her posts in all caps, and I avoid them for that reason alone.  She may be saying something profound, and based on her reputation probably is, but I can't get past the caps.  GIVES ME A HEADACHE!!!

I never bold stuff in my posts for some reason, but will start now...

Nov 09, 2011 04:12 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

HA Matt - ME TOO! Ooops,,, sorry.. lol... Yes, the occassional CAPS word or bolded text can help when used appropriately. But not when the entire title or paragraph is.. bugs me too. ;-)


Nov 09, 2011 04:18 AM