How to Check Who's Linking to You - How, Why and What They Use
We all know (or probably should by now being on ActiveRain) that back links are a good thing. Well, most back links that is. A genuine back link in an actual article or in content is a great way to gain more exposure for your site and gain rank in the search engines. But how do you know who's linking to you and what they use?
Does it matter?
The reason it matters is because sometimes you may find yourself being linked from a link farm or link wheel and this can actually cause your site more harm than good. Sometimes your site may even get banned because of it. You always want to be cautious how you link to your site and who you let link.
If you're like me, you get dozens of link request or link exchange emails a day probably asking for a link here or there. They are all auto generated emails that start off, "I found your site and like the layout and wonder if we could obtain a link on your site". While this can work it can be dangerous too. (I use can sparingly because given the right site these connections can be ok)
Really, this is no more than the ActiveRain Associates program other than the associates here are typically known better than those random emails.
There are many ways to check your back links but one of the best ones I use is Backlinkwatch.com It will tell you how many back links are out there for your site, where the back link is located, the anchor text (if any) the link is attached too and if it's a no follow or not. There is also a column that lists the amount of links on that page. You really don't want more than 100 links per page but sites like Active Rain and other blogging or Realtor sites are taken into account as naturally having more.
This is a great way to go through your back links and make sure you don't have some crazy site out there linking back to your site in a black hat technique way. Other real estate related sites are great to have back links from. .GOV or .EDU sites pull even more power. Of course Back Link Watch will try and sell you something... just click out of it and don't listen to their sales pitch about buying back links.
Make sure you have your site listed and linked on every site you have control over. This includes your ActiveRain Profile and the links on the side bar of your blog. Use your keywords and anchor them to the link.
The "Take Away" on this? Know who's linking to you and what their using. Keywords work the best, graphics are ok as long as they are tagged with your keywords and keep an eye on where your site is listed.
Here are some great sites I recommend for back link examples: