Have you noticed? It would seem that many folks are having their profiles professionally written. Or something. There are a LOT of profiles written in the third person, a la, Seinfeld's "The Jimmy." They occur on AR, but also on other sites, including personal Realtor home pages.
" Broker Mike Jaquish is faster than a speeding bullet, and Mike Jaquish is more powerful than a locomotive. Mike Jaquish leaps tall buildings in a single bound. Yadda yadda yadda."
Does that sound more euphonious, more credible, more professional, more modest, than: "I'm faster than a speeding bullet. I'm more powerful than a locomotive. I leap tall buildings at a single bound. Yadda yadda yadda."
Does it? Or does it just sound a llittle stuffy and pretentious? Does the third person approach resonate with the buying public? Is that grammatical structure more profitable?
Does it sound like Mike Jaquish is getting a third-party testimonial and not puffing about himself? Shucks, Mike Jaquish knows that you know that Mike Jaquish wrote that glowing stuff himself. Mike Jaquish didn't hire anyone. Mike Jaquish's Mom didn't write it. He doesn't necessarily even believe it, but he sure hopes that someone does. And Mike Jaquish hopes that no one notices that he talks about himself in the third person. Well, he hopes that anyone who notices is impressed with Mike Jaquish...
Mike Jaquish wonders if some of the confusion stems from profilers offering too much about themselves and not enough about how the prospective clients' needs are more interesting, or how the local real estate market is thriving, or mortgage issues.
Comments(24)