It occurred to me that there might be a few folks out there that do not know the difference between using the WordPress system and using WordPress.com.
WordPress is an open source blogging platform that you can download and install on your own custom server. It enables you to have your install, which you can customize to your heart's desire.
WordPress.com, on the other hand, is a service offered free to users, allowing them to have a WordPress enabled blog that is hosted on WordPress.com. The main benefits here, are that you can have a free blog, and the install is super easy and fast. The downside is, you cannot modify your blog as much as you can when you host your own copy of the software.
There are two other major downsides to using any free blogging service. The first one is, within the terms of service, you're almost sure to find that you do not actually own the content. So that means at any point in time, WordPress.com, Blogger, etc. can take down your content without even telling you, and you have absolutely no recourse to getting it back (other than begging their tech support to get it back).
Secondly, using a free service, you will not be adding pages to your own domain, and thus you will not be building up your own SEO and branding campaign. One of the key things I teach about SEO is adding high quality pages to Google's index, and you want to be doing this by adding pages on your own domain, not on someone else's domain, like WordPress.com.
So if you want to setup a blog for business, I highly recommend spending a few bucks on a PHP/MySQL host like HostGator, and then setting up your own installation of WordPress. Then you're guaranteed that you own the entire site, and no-one can take your content down without your permission.
I hope this tip helped you, and I have much more to share with you in my free real estate internet marketing course. You can sign up by entering your email below:
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