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Why Colors Affect Mood and the Sale of Your Home

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Real Estate Agent with Broker 0576813

 

Colors have been scientifically linked to how people feel. When you're selling your home you want people who walk through the home as potential buyers to feel good and optimistic when they enter. The right color choices can have a great impact on how the potential buyers are going to feel about your home and whether they are going to make an offer.

 

Colors like green can be soothing. However, choosing a pea soup green or a brown green can be a turn off. Using traditional blue can actually create (as one might expect) a saddened or more downtrodden mood than red or yellow. Painting the walls such bold colors is a very risky move as not all potential buyers will see the potential of your home if you have painted the walls in primary colors. You want to use the cheerful and inspiring color schemes to decorate or stage your home much more intensely than you want to paint the walls in big bold colors.

 

Off shades do the same thing. Off shades are often overlooked when choosing colors to help sell your home. The mood is often set the instant a potential buyer walks through the door, and choosing brighter, happier off shades for the entrance area can help someone feel relaxed, calm, and happy when they first enter the home. Peaceful colors are the pale colors. Pale shades often lend themselves to feelings associated with beautiful springtime mornings or summer afternoon naps. If you want to exemplify peace in your home consider using decorative ideas that center around pale shades.

 

Remember that if you change colors patterns too quickly from one room to another you're going to overwhelm your potential buyers. While every room can certainly be different you want each color scheme to connect in some way. Walking from a bright and cheerful room filled with primary colors into a sudden calming color scheme can be a little bit of a let down. It's like being hit with happy feelings that energize you only to turn around and feel like the calm peaceful world is calling you in for a nap. That sudden change can be nice for some people but will be confused with sudden sadness for others.

 

Color schemes, decorative pallets, and mood enhancing ideas are all of primary importance when you're selling your home. The more you understand how colors can create a good mood the easier it will be for you to decorate accordingly and stage your home to elicit positive feelings from potential buyers. 

 

 

Comments(5)

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Faye Y. Taylor
StepStone Realty, LLC - Floresville, TX
Country Living with City Convenience -Wilson Co TX

Good post with excellent points.

All the new "in" colors will all be the "out" colors next year.  Witness the number of red dining rooms you see in homes;  it was the trend several years ago and now it isn't but it is too hard to repaint a red dining room so most homeowners don't.

Or they painted it red and loved it so they keep the red.  Personally, I do not like the red or burgundy dining rooms so they are a turn off to me.  Plus repainting those bold colors is not seen as an easy task.

So while I personally love color, it is nice to see a home that is done in the tasteful colors as it is always an easier sale.

 

Apr 22, 2011 02:11 PM
Jason Howard
Halo Group Realty LLC - Frisco, TX

Your point about gradually changing color schemes and having different rooms connect is very true.  All too often I see homes where the owner went from one extreme to the other with adjacent rooms.  It just never looks quite right to a fresh pair of eyes. 

Apr 22, 2011 02:15 PM
Mike Wong
Keller Williams Realty Southwest - Sugar Land, TX
Realtor: Commercial, Residential, Leasing, Invest

Great post James. Colors definitely affect consumer moods when viewing a home. I always advise my clients to go with a typical neutral tone and white trim. I've viewed alot of homes where the colors just clash too much. Ive also seen poor color choices ruin an impression of a fabulous floorplan and home that just needs to be repainted in a neutral or off white tone.

Apr 22, 2011 02:20 PM
Laura Higginbotham
Arizona Real Estate Options - Mesa, AZ
Broker/Real Estate Consultant, Mesa, Arizona Home

Boy I have seens some scary paint colors in my RE career.

Nuetral Light Brown...never offensive, always tasteful.

Apr 22, 2011 02:25 PM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Excellent post!  Colors can definitely make or break a home sale.  Thanks for sharing!

Apr 22, 2011 02:31 PM