Too Much Stuff . . .

By
Services for Real Estate Pros with 2inovate

When we speak with potential home buyers and ask them what they like and dislike about Realtor websites, without hesitation the number one dislike is: too much stuff. When we drill down a bit further, they all seem to point to the fact that most Realtor sites have way too much garbage on them. So we began a little campaign of our own to aleviate this problem. We began ripping apart some agents' websites, cleaning them up and taking all of the information that they said thy had to have and put all of it into one link or subdomain to aleviate the problem of too much stuff.

The best way to do this is to create a link or page where all your information such as; mortgage calculators; city information; state information and the other 'too much stuff' and put it into that one page or subdomain on your site. This way you can begin to clean your site up, clean all your links up and keep only what you think you absolutely must have.

We all know that buyers for the most part, are coming from the web. We sit down with agents and just begin a dialogue about what they think a buyer would be looking for -- better yet what they would search for in Google if they were near ready to buy. Would they be searching for a mortgage calculator? Probably not, chances are they have used ten of them by now. How about school information or city information? If they are close to buying and they know the area they would like to live in -- probably not -- they have already done that.

Consumers like to do much of the research themselves. When they are ready to buy or close, they will often go seek out an agent whom they believe will best serve their purposes. Now, here comes the kicker: this is where your site must be able to get found on the web. This is where all your efforts in social media networking, the internet in general and SEO come in to play. So, go check it out for yourself . . . type this into Google:  "real estate agent _________' and fill in the blank with your home town or area. See what pops up. This is where you want to show up . . . these are the folks getting all the business.

The investment into re-doing your website, updating all your links and keywords, and even getting a personalized URL is worth every penny. Get found . . . it's worth it!

Comments (4)

Myers Jackson
Auctioneer, Texas Flip N Move - Grapevine, TX
America's Auctioneer

So what are some of your best tips for SEO?

Apr 23, 2011 03:03 PM
Suzanne Taylor
Ultima Real Estate - Corpus Christi - Corpus Christi, TX
Home Sales In Corpus Christi, TX

Larry,

Thanks for some good advice, going to go type that in right now.  Cross your fingers for me.

Apr 23, 2011 03:04 PM
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Larry - cleaner is better but at the same time if they find your site early in the search (because they needed that mortgat calculator) then it was a good idea to have one.

Apr 23, 2011 03:59 PM
Larry Kanter
2inovate - Phoenix, AZ

Myers - I just wrote an article on SEO and put some great tools in there . . .

Apr 24, 2011 03:02 AM