Facebook and Social Media - It's All Jazz

Education & Training with MarQeteer

In watching the new documentary on the band Rush ("Beyond the Lighted Stage"), I was particularly fascinated by the interview with drummer Neil Peart and legendary jazz drummer Freddie Gruber.    Peart, widely respected as one of the all-time great rock drummers, had studied with Gruber and when asked about his first lesson he said they didn't play drums...they talked about rhythm and motion and exchanged stories.

Then Gruber said the whole time during the lesson "We were behind the set of drums the whole time...because how you approach what you play determines what you get."

That line has stuck with me because it applies directly to social media, as well.  If you approach social media from the old "tried and true" aggressive sales perspective, you will fail.  Mark my words.  Social media is social media and the sooner you realize the successful approach is the complete opposite of the traditional sales approach, the better your results will be.

This short video from RISMedia made me bristle a little bit at first, what-with its rather cold and sterile approach to social media (not to mention the overused "nightly news" look) but the basic information is right on.  It's not enough to just have  your social media page...it's important to be active on it.  Content truly is king...consistent content:)

Social media and Internet marketing…if you need help, I’m your guy.  Call me at 717-538-8940 or email me marqeteer@gmail.com.

Comments (4)

Laurie C. Bailey-Gates
Robert Paul Properties - Barnstable, MA

Hi Mark,


Great blog and a great reminder as to why we need to be on Facebook and have a business page.  I just got 36 people to "LIKE" last week and it was great to get a personalized URL (after 25 LIkes) to help drive business to my page.



Apr 24, 2011 11:37 PM
Mark Boyd
MarQeteer - Lancaster, PA

Thanks for stopping by, Laurie, and for sharing your thoughts.  I totally agree...it really NICE to get that personalized URL:)  Have a wonderful day!

Apr 24, 2011 11:40 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I am going to look into Facebook. Thanks for the post.

Apr 24, 2011 11:40 PM
Michael Taylor
Red Door Real Estate - Indianapolis, IN

"Social media is social media"... Couldn't have said it better myself. It's all about building a brand, and making connections, not simply throwing a product out there and expecting people to buy it.

May 30, 2011 08:03 AM