(Note: this is a repost for the groups I couldn't include on the first post)
In watching the new documentary on the band Rush ("Beyond the Lighted Stage"), I was particularly fascinated by the interview with drummer Neil Peart and legendary jazz drummer Freddie Gruber. Peart, widely respected as one of the all-time great rock drummers, had studied with Gruber and when asked about his first lesson he said they didn't play drums...they talked about rhythm and motion and exchanged stories.
Then Gruber said the whole time during the lesson "We were behind the set of drums the whole time...because how you approach what you play determines what you get."
That line has stuck with me because it applies directly to social media, as well. If you approach social media from the old "tried and true" aggressive sales perspective, you will fail. Mark my words. Social media is social media and the sooner you realize the successful approach is the complete opposite of the traditional sales approach, the better your results will be.
This short video from RISMedia made me bristle a little bit at first, what-with its rather cold and sterile approach to social media (not to mention the overused "nightly news" look) but the basic information is right on. It's not enough to just have your social media page...it's important to be active on it. Content truly is king...consistent content:)