It's why facebook is so popular, twitter is overloaded with tweets from stars or celebrities and why blogging is the best way to create fresh content.
It's personal.
People don't like to be a number in the bunch that mindlessly peruses the Internet searching for whatever it is we need. We want to feel that connection to something or someone. Yes we are all "plugged in" now days but the scope of relationships has increased exponentially. We have hundreds of "friends" on facebook, linkedin and twitter that follow, watch and share our stories, experiences or events. If one of your friends "likes" something, you get to see it too and then you may "like" it and on goes the connections.
Real Estate is a pretty personal industry. It's the exchange of thousands and hundreds of thousands of dollars between individuals that don't know each other. Most people want to have some foundation of trust or personal information with their representative so they can feel they are being treated fairly instead of just as a commission check at the end of a transaction.
This is why search engine placement for real estate agents is slowly becoming less popular. People don't want to blindly pick a name out of the search engine hat for a real estate representative any longer. They want someone that knows the area, knows their friends, and knows their job. That connection to someone real can make all the difference in the world.
Are you posting anything personal? I'm not saying we all want to know what you had for breakfast, but how well do you know your job? Why would I choose you over the first name that comes up on Google? Are you connecting with people on a personal level? Talk about your kids, your life experiences, what makes you.... YOU!
I have been reading so many blogs about agents and their personal lives that I feel I really know some of them on a deeper level then just professionally. You get a better sense of how their personality would come into play in a real estate transaction. Knowing just a little more about one agent over another can help make the decision easier as to whom to go with.
What about your website? Do you talk about your family? Your experiences or personality? Many agents do but a lot of times that page is tucked away and hardly ever seen. By blogging and tweeting and getting a little more information out there bit by bit, you are more likely to appeal to those that need that personal touch in such a big transaction.
So the "take away" for this one is to make sure that amid all your listing posts, market reports and city information, there is a little bit of you tucked into every blog so your target audience not only knows your area and how to find you... but they feel a little more connected to YOU!
Here are some great associates that really know how to create that personal touch with their clients.
- Eileen Schreiber - Flagstaff Realtors
- John Limotte - Sedona Realtors
- Sylvia Humphrey - Alamogordo Realtors
Have you checked out my latest posts:
You May Have a Good Point, But Is Anyone Interested in Your Blog?
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