Are You Getting Personal?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

It's why facebook is so popular, twitter is overloaded with tweets from stars or celebrities and why blogging is the best way to create fresh content.personal connection online, personal industry

It's personal.

People don't like to be a number in the bunch that mindlessly peruses the Internet searching for whatever it is we need. We want to feel that connection to something or someone. Yes we are all "plugged in" now days but the scope of relationships has increased exponentially. We have hundreds of "friends" on facebook, linkedin and twitter that follow, watch and share our stories, experiences or events. If one of your friends "likes" something, you get to see it too and then you may "like" it and on goes the connections.

Real Estate is a pretty personal industry. It's the exchange of thousands and hundreds of thousands of dollars between individuals that don't know each other. Most people want to have some foundation of trust or personal information with their representative so they can feel they are being treated fairly instead of just as a commission check at the end of a transaction.

This is why search engine placement for real estate agents is slowly becoming less popular. People don't want to blindly pick a name out of the search engine hat for a real estate representative any longer. They want someone that knows the area, knows their friends, and knows their job. That connection to someone real can make all the difference in the world.

Are you posting anything personal? I'm not saying we all want to know what you had for breakfast, but how well do you know your job? Why would I choose you over the first name that comes up on Google? Are you connecting with people on a personal level? Talk about your kids, your life experiences, what makes you.... YOU!

I have been reading so many blogs about agents and their personal lives that I feel I really know some of them on a deeper level then just professionally. You get a better sense of how their personality would come into play in a real estate transaction. Knowing just a little more about one agent over another can help make the decision easier as to whom to go with.

What about your website? Do you talk about your family? Your experiences or personality? Many agents do but a lot of times that page is tucked away and hardly ever seen. By blogging and tweeting and getting a little more information out there bit by bit, you are more likely to appeal to those that need that personal touch in such a big transaction.

So the "take away" for this one is to make sure that amid all your listing posts, market reports and city information, there is a little bit of you tucked into every blog so your target audience not only knows your area and how to find you... but they feel a little more connected to YOU!

Here are some great associates that really know how to create that personal touch with their clients.

Have you checked out my latest posts:

You May Have a Good Point, But Is Anyone Interested in Your Blog?

Writing a Localized Post - How NOT to Copy WikiPedia

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (37)

Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Tammy - if you've ever been on my blog, I put it all out there (well, almost) and that is how I've formed many friendships and a full networking circle on AR. Blogs should be balance and when people feel they know you, they are more receptive to what you have to say! Great topic!

Apr 25, 2011 05:48 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Tammy,

I worry about getting TOO personal!

Addies 5th Birthday Party - Good Friends - Spectacular Weather



Apr 25, 2011 11:24 PM
Sharon Harris
Keller Williams Keystone Realty - Hanover, PA

I agree with sharing some personal information. But not everything ! there are excellent examples of people who share why to much on every face book page! No one cares what you had for lunch or what your feeling about last nights reality show are. But it is imporant to come across as a caring person.

Apr 26, 2011 01:02 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Don, yes and relevant about yourself once in a while is good idea too :)

Susan, I couldn't agree more. And you are right that there are those that don't exude any "realness" and that's the way they play but like you I prefer to work with real people that I feel I know just a little bit more than a face in the phone book.

Lynda, It is all a balance. A fine one that takes skill at that.

Phil, I think your personal blogs are great! I did catch the birthday one and loved it!! Really helped us all know you better... your such a teddy bear!! :) I love it!

Sharon, I leave my personal facebook for personal things that I only want my friends seeing. I am still careful on the balance though and like Susan said, its  a great idea to let people see you are "real".

Thanks folks!!


Apr 26, 2011 01:51 AM
Craig Snead
Quality Home Investments, LLC / Dearborn Heights, MI - Dearborn Heights, MI
Real Estate Investor

Tammy, nice FEATURE post. TMI is a balancing act. We do come in contact with a lot people on a daily basis and it can often be a on a more personal level. We need to let them see us for who we are as well. Real people not just real estate people.

Apr 26, 2011 10:30 AM
George Fanucci - Los Altos, CA
Internet - Technology - Business - Solutions
You cannot ignore the value of Google and search engine results. Facebook is a circle of contacts. Search results are still a prime value to cultivate.
Apr 26, 2011 12:04 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tammy, You have a valid point - it's personal.

Why do we like soneone or something is a personal choice - and why do we talk about many things other than business? Facebook and Twitter are more popular than LinkedIn. Why?

F2F (means face-to-face) is the key to success in our business.

Great post!

Apr 26, 2011 12:51 PM
Jeanne M. Gavish
Jeanne Gavish, Keller Williams Realty Elite Partners - Spring Hill, FL
Keller Williams Realty Elite Partners - CIPS,GRI,S

There are so many layers of great posts here, I got lost clicking and reading and clicking and reading...think I need to subscribe to your blog. Thank you for the great information

Apr 26, 2011 01:19 PM
Mike Yeo
3:16 team REALTY - Frisco, TX
Tammy - great points the more you are transparent, the easier it is to connect. By the time they contact you, they would have know who you are and how you operate.
Apr 26, 2011 02:10 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Tammy- this is so spot on.  I have a closing next week because I posted about my rescue puppies.  They were dog lovers and connected with me.  So here we are 6 months later and they are about to be my new neighbors.  Life is good. 

Apr 26, 2011 02:36 PM
Stanley Stepak
Howard Hanna - Avon Lake, OH - Avon Lake, OH
Realtor - Avon Lake, Avon, Bay Village, Westlake,

Great examples here of the touch we need to help promote ourselves as successful agents

Apr 26, 2011 02:59 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Craig, I like that saying.. REAL people,,, not just REAL ESTATE people! So true!!! And thanks for the heads up on the feature! :)

George, Its true but so many people are going with products and people they know first instead of just randomly pick out of a list. I see my clients bounce rates much lower on sites where referring sites are high levels of traffic. More serious people are coming from referring sites than anything.

Praful, it's even THIS face to face contact that can make a difference. Seeing you, your profile pic, your personal photos on occassion can make such a better connection for people. THANKS! :)

JEanne, thank you for your subscription! I really appreciate and hope you find something helpful! :)


Apr 26, 2011 03:03 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Mike, EXACTLY!! They know who they are dealing with and have come to know them and trust them before choosing them as their agent. :)

Tammy, That's awesome!! By getting a little personal you show who you are and get the attention of like minded people. thats great!

STan, yes, it's all a balance. Just enough personality to let others know you're real yet expressing high knowledge of your industry. Really brings in the clients.


Apr 26, 2011 03:05 PM
Paul Franciskato
Asset Brokering Services - Junction City, KS

Being personal encourages interaction...especially when the reader is asked to share their thoughts, ideas, or to answer a question.

Apr 26, 2011 03:21 PM
Donald Reich
Prudential Centennial - New Rochelle, NY

I agree. This is a very personal business. Be yourself, have a life outside of business, your customers will like that!

Apr 26, 2011 04:58 PM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I feel very reluctant to blog about my personal life.  The most important reason is for my privacy's sake. But also for the same reason I don't tweet much.  I don't really care what someone has for breakfast and I certainly don't want to see a picture of the meal.  I wish I could be more like Kristine.  She is my hero because she tells all with humor and self deprecation.  That's not me.  I wish it were.  I am trying to be a little less uptight in my blogs.  Time will tell.

Apr 26, 2011 05:46 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Paul, so true! It's that ingrained ego we all have to want to share about ourselves and how fun it is to be asked! :) All that being said in a good way of course. :)

Donald, I think the majority do appreciate that life outside work., There are the occassional folks that think we should do nothing but cater to their whim all the time and in that case, I wouldn't want to work with them anyway.

Evelyn, Like many have said here, it's all a fine balance. Not sharing silly  nonsense that no one cares about but like Tammy Lankford said, sharing her love of dogs helped make a connection with someone that shares that passion and they chose to go with her over someone else. Keep inching yourself out there a little more. I think it will pay off. :)

Thanks for the comments!


Apr 27, 2011 01:08 AM
Bill Burchard
3B Realty: 951-347-3818, CA - Murrieta, CA
Broker, Realtor, Representing Buyers and Sellers

Good morning, Tammy. I’ve been (slowly) coming to grips with how to use Facebook and Twitter as they are intended… and I appreciate your insight. Thanks!

Apr 27, 2011 04:00 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks Bill!! :)


Apr 28, 2011 09:52 AM
Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Tammy ~ I agree with you on this one.  Personality needs to shine through.

Apr 28, 2011 05:00 PM