Co-Branding - A Marketing and Advertising Opportunity

Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

Cow-Branding?  NO. Not Cow Branding! haha~  What is the benefit of Co-Branding?  Well, depending on the site, this could be one of the best opportunities for marketing and advertising your services and or business!?  You already know that millions of people visit YELP to read reviews about local restaurants in your area, so as a restaurant owner, wouldn't you love to have a banner show up on every single page with a link back to you?  How about on a site like Craigslist, Amazon, or even ActiveRain?  Any additional exposure (marketing and advertising) on these sites would be awesome right?  Most sites won't co-brand unless you pay for it.

Imagine the possibilities of Co-Branding with sites that yield major traffic and offer services to the same types of clients and prospects you're wanting to get in front of and connect with?  If your picture, name, phone number and link back to your blog or website could appear at the top of every page of that site, how powerful would that marketing and advertising campaign be for you and your business?  I'm guessing that anyone in their right mind would most certainly take advantage of that opportunity.

What I'm about to show you will change the way you see and use co-branding.  If I sold fishing poles for a living, I would want to appear at the top of every page at  Lets say I sold custom colored maps for a living, I'd want to be co-branded on every page of But what if I provide loans, or sell and help buyers find homes?  Maybe I focus on Foreclosures or have a passion for short sales, then I'd want to be co-branded on the sites that attract those types of visitors too right?

The cost of this type of marketing and advertising would probably seem too far out of reach or not affordable to most folks, but let me show you a little secret and tip.  Once you see this, you'd have to be crazy not to jump on an idea like this.  Seriously, this is as good as it gets when it comes to co-branding and marketing your business and services to a specific and target audience.

There's no installs, no widgets, no apps needed, no cost, no hassle, it's easy to setup, and this will co-brand you on one of the Largest Real Estate Networks and sites on the web. With over 19.4 million unique users last month, who wouldn't want to be co-branded there? 

By simply creating a link using the HTML that I'm about to show you to any image or any anchor text, all this co-branding can be yours and for FREE!  HERE'S THE SECRET!... If you use this HTML coding in your links #{scrnnm=bradandersohn} but use YOUR Zillow User Name instead of mine, your co-brand will appear on every page of  So the entire link would look like this:{scrnnm=bradandersohn} 

Here's a sample link of Co-Branding.  By adding #{scrnnm=YourUserName} to any Zillow URL, you can Co-brand links to keywords or to images and photos.  Creating strategic links in your email signature, your website or blog sidebar, in the signature settings or profile on ActiveRain, even anchor text within a blog post would work exceptionally well. 

If you know how to create links to text or images, then the rest will be simple.  Here's another co-branding link to mobile apps for iPhone, Android, Blackberry and Windows Mobile.  (I used this URL{scrnnm=bradandersohn} to co-brand the Zillow mobile page to me)  Here's a co-brand on a Listing you might like to buy? A Gorgeous 32 Million $$$ SF Mansion and all I did was add #{scrnnm=bradanderson} to the end of the URL that leads to that property.  Guys, this is HUGE!!! 

Any page or URL can now have a link and co-brand back to you.  I'm certain there are hundreds of ways you could use this in your business, especially when you and your clients already interact with our site.  Show me any other company that allows you to do this for FREE and I'll buy you lunch at the restaurant of your choice the next time I'm in your area.  Seriously this is almost too good to be true.

Here's some images with co-branded links attached to them.  Try each one and see how they work:


So the secret again is...  Use #{scrnnm=YourZillowUserNameHere} at the end of any URL or page on Zillow and be co-branded just like that and for FREE.  Of course you'll need to have a profile setup on our site for all of this to work, but most of you already do so this will be a piece of cake. This will add more value to your targeted prospects and also make sure that YOU are getting the exposure and the business! Try it, this is by far one of the greatest co-branding and best marketing and advertising opportunities for you and your business.

Don't just take his word for it, I'm telling ya... this is no bull~  I'd moooove on it.

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Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

"and all I did was add #{scrnnm=bradanderson} to the end of the URL that leads to that property.  Guys, this is HUGE!!! "

at what point do you do this?

Apr 26, 2011 09:42 PM #20
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Brad, I have bookmarked this post so I can read it again later . Thanks for the tip.

Apr 26, 2011 11:14 PM #21
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Brad,

Sounds interesting.

Will forward it to my assistant and see if she can make it work for me.


Apr 26, 2011 11:50 PM #22
Irene Kennedy Realtor® in Northwestern NJ
Weichert - Lopatcong, NJ


After your great webinar yesterday, I implemented a couple co-branding items to my website.  FYI - The badges have a box for co-branding that makes it even easier!

Apr 26, 2011 11:58 PM #23
Josh & Dawn McKinley
Peoria, AZ

Agreed: not working in IE9 or Chrome 11. It did work in Firefox 4 for me though (Vista machine). That is a really cool idea, though! Thanks for the tip :-)

Apr 27, 2011 12:26 AM #24
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

This is a keeper and I'm bookmarking it for the weekend for further study. . thanks, 

Apr 27, 2011 12:31 AM #25
Jeffrey Richman
Immediate Home Solutions & U.S. Financial Funding, LLC - Wesley Chapel, NC
Lease/Purchase Specialist & Unclaimed Money Player

Hi Brad,

It looks like you've started a co-branding craze that's going to sweep Active Rain.

Apr 27, 2011 12:42 AM #26
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker



Good information.


I'll have to read it through in detail. So, Ive bookmarked it and hopefully I'll be able to get it to work.



Apr 27, 2011 01:28 AM #27
Nona Swann
Swann & Associates Real Estate - Indialantic, FL
Serving the needs of the Sellers in Brevard County

Thanks Brad. I will be adding this soon.

Apr 27, 2011 01:29 AM #28
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Hi Brad, Works in Safari but not in IE for me. I definitely will bookmark this!

Apr 27, 2011 01:39 AM #29
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Brad, this is good information. I will look into this - bookmarked.

Apr 27, 2011 03:05 AM #30
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Very mooooving post....thank you...I think you milked this idea Brad...carry on and mooove along please

Apr 27, 2011 03:33 AM #31
Torgie Madison
Quicksilver Real Estate Solutions, LLC - Portland, OR
Websites and Contact Management

Thanks for the tip! It's interesting to hear that this is only working in some browsers, I'll have to look into that. 

Apr 27, 2011 04:02 AM #32
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Hmmm, I'm gonna think on this & move carefully in the field.

Apr 27, 2011 04:23 AM #33
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

This really is an awesome co-branding feature and opportunity, I've already seen and come up with a few ways to make your co-branding even more effective and help it to go viral.  What incredible and creative genius's we have roaming around here on AR, thanks guys and ladies. 

Regarding the issue with the co-branding links not working, I have someone looking into it right now and there's a chance it could be something to do with the HTML links being converted here on ActiveRain and also an IE9 issue, but nothing confirmed just yet.  I'll let you know as soon as I hear back from my wingman! :-)

Apr 27, 2011 09:51 AM #34
Rosa Almond
Long & Foster Real Estate Inc. - Freeland, MD
E-PRO, SSC Short Sale Certified

Brad, thanks for this awesome information!!!

Apr 27, 2011 10:48 AM #35
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

We discovered that IE9 has a couple small issues and so the "Wizards of Z" are behind the scenes right now getting this corrected for me us. 

In a few days or so, they'll have it corrected so it will work smoothly with all versions of Internet explorer.  Be sure you always copy and paste the URLs from Zillow. If you leave out the WWW, then the link may not work. 

It also appears that AR is changing the "{" in the link structure to a different symbol which is also causing a small challenge, but nothing the tech-crew at Zillow can't overcome. It works fine in Firefox and other browsers.

These guys really do rock, and tell em I said so! :-)

Apr 27, 2011 12:12 PM #36
Donna Malone
Waterfront, Luxury, Family, Affordable, Cottage, Deals - Bridgewater, NS
Homes and Property for Sale Nova Scotia

Sounds like a wonderful opportunity.

Apr 28, 2011 04:14 AM #37
Ryan Frost
Compass Lending Solutions, LLC - Draper, UT

Brad- It doesn't seem to work in Chrome. I am very interested in using this and I appreciate the info. I will try it in IE. My Zillow ID is Compass-Lending-Solu but I have not been able to see any of the links you have used nor successfully created one that works. 

Apr 29, 2011 05:37 AM #38
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Ryan - you have to have the www in there for explorer or it won't work.  Just copy the URL over and adsd the extra code I mention and it shouldf work.  I also have our team checking into some of the IE issues as well. 

Apr 29, 2011 08:10 AM #39
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