You've Always Had the Power to UnSubscribe, But Should You?

By
Real Estate Agent with RE/MAX Gold DRE #00697006

Hi thank you for all your help. I would appreciate you not sending Me anymore emails.  I broke up with my boyfriend who wants to Buy a house.  I am no longer involved.  jane

I received the above email this morning in response to a homebuying newsletter I send weekly to my subscriber base. People have to individually sign up to get my newsletter. It doesn't go out automatically nilly willy to just anybody. And subscribers always have the ability to unsubscribe at any time.

It's against the guidelines of my contract with About.com to tell you how many subscribers I have, but suffice to say it's an astounding number, which continues to grow week after week. I can't, for the life of me, imagine why so many people who don't know me from Adam care what I have to say every week, but they do. And every so often one of them sends me a private message by clicking the reply button on the newsletter.

When I complained about having to wait to finish my tax returns before spending any money, and talked about the great restraint I showed when walking past a Nordstrom shoe sale, a subscriber wrote to offer me money. There was also something about covering my face in kisses -- my husband says I have a stalker. That's the downside.

I usually do not answer the private messages I receive, but with Jane here, I thought I'd publically respond. Just because your boyfriend was once interested in buying a home and you have severed that relationship, it doesn't necessarily mean that you might not want to buy a home some day, Jane. I could see if you had subscribed to NFL stats and now no longer have an interest in football, but I firmly believe that real estate has a place in every girl's heart -- it's possibly a cornerstone of every savvy woman's investment portfolio.

However, like Dorthy in the Wizard of Oz, who needed only to click her heels together 3 times to go home, you have always had the power to unsubscribe, Jane. I have now done it for you, by clicking on the unsubscribe link in your email from me.

But before I go, let me say that single woman buy homes in greater numbers than ever before. I would not be astonished down the road to discover that women will eventually dominate the home buying market. They certainly already dominate the decision-making process in Sacramento. Women + real estate = power.

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elizabeth weintraub

 

 

Weintraub and Wallace Realtors

 

 

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Elizabeth Weintraub is co-partner of Weintraub & Wallace Team of Top Producing Realtors, an author, home buying expert at The Balance, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown, Carmichael and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Call Elizabeth Weintraub at 916.233.6759. Put our combined 80 years of real estate experience to work for you. Broker-Associate at RE/MAX Gold. DRE License # 00697006.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of RE/MAX Gold. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

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Rainmaker
601,332
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

"I can't, for the life of me, imagine why so many people who don't know me from Adam care what I have to say every week, but they do."

ROTFL

I can certainly relate to that, especially when I hear people quote me to me.  LMAO!!!  Anyway, my point is (I really do have one), you are so spot on about the stats about women and real estate.  I recently read something about that and was intrigued by the numbers.  I don't know why though since I see the effect of those numbers in my own business everyday.

I occasionally get teased by some of the local Realtors/agents around here about how so many of my clients are not only women but also single moms.  Not being single or a mom (unless you want to count the three fur balls currently sacked out on the couch my "kids"), I have to admit I find it interesting that I have had a long standing tendency to attract these types of buyers.  Whatever the reason though, women are out in the market in droves and as you say, building their own portfolios.

Apr 26, 2011 06:11 AM #1
Ambassador
3,084,795
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Great advice.  I bought my first condo long before I had met any man worth buying real estate with.  I still miss that place. 

Apr 26, 2011 08:53 AM #2
Rainmaker
523,591
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Elizabeth - Maybe you shocked her back into reality....  there is more to life than what happened to her.

Apr 26, 2011 12:04 PM #3
Rainmaker
2,519,081
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Well Elizabeth - You should choose to not take it personally.  About six weeks ago, a longterm friend I have had for well over 15 years, sent me an email.  In it she stated that she and her husband were splitting.  She didn't know what would be happening in her future.  They were selling their home in another part of the country.  She thanked me for our friendship.  AND THEN said, "Please do not contact me again." 

NO - I had nothing to do with her marriage breaking up. . .LOL

It hurt my feelings pretty badly.  This woman had called me, or visa versa at least once a week over the years. 

I thought about it a few minutes, and thought if that's the way she feels, it's water under the bridge.  I simply replied as formally as she had, that I was sorry to hear about all that.  And that I was sorry she wished to end our friendship.  I also said goodbye, and wished her luck.  And I informed her that I would respect her wishes that I not contact her again.  And I haven't.

It's like you said, while I was driving your wonderful little car yesterday - Some people just keep on talking. . .They tell you they want to cancel a sale.  You say, where's my cancellation papers - Why are we having this conversation.  Some times you just need to move on.  To do anything else, is a waste of time and productivity. 

You and I. . .GREAT minds think alike! 

Apr 26, 2011 12:51 PM #4
Rainmaker
2,189,557
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Well, see Myrl, if you hadn't swiped her husband, she'd still be your friend, LOL. It didn't bother me that Jane wanted to unsubscribe, but to subscribe solely to have something to talk about with her boyfriend, well, that's kinda unfortunate.

Apr 26, 2011 03:08 PM #5
Rainer
217,273
Andi Grant
310-508-4354 | FirstTimeHomeBuyerRealEstate.com - Los Angeles, CA
Helping 1st time buyers and home sellers in LA!

Great response to her Elizabeth!

You brought hope to her future reality that she may not have been seeing because of disappointment and hurt fogging her brain at the time.  Great job!  I do believe she pondered what you wrote to her and will be using your services in the future and resubscribing. 

 

Apr 27, 2011 10:50 AM #6
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