Engagement and relationships are what make our business tick. Before we can write contracts and close, we've got to engage and collaborate. But it's more than just being a part of the transaction - you’ve got to deliver an experience that today's consumers will remember. Our challenge is finding tools that support that, that make our lives easier, but also make us more efficient.
Hello, iPad!
Since getting mine, it hasn't been out of my sight. It's gorgeous, but it also lets me share information in both an emotional and functional manner – a type of experience that's near and dear to our hearts in real estate. But what really makes the iPad special is that you don’t have to be an IT administrator to use it.
Better yet – with the release of the iPad 2, which comes complete with front AND rear-facing cameras – the device truly is a Real Estate workhorse.
You can now prospect, engage consumers, snap photos, deliver listing presentations, service clients, write contracts and store files on this business-class tablet workhorse. The iPad has a growing library of real estate ready apps available in the iTunes store, and with that in mind, I’ve shared three ways you can start using your iPad in your business today.
1. Engage consumers and turn prospects into clients. REALTOR.com® has a new iPad app – and this app is designed with lead generation in mind. Your clients have the ability to explore neighborhoods, scout locations and view and save homes – on a platform that’s as engaging as it is fun. Each trace of their finger on the polished glass surface brings your clients that much closer to realizing a dream. For you, the app allows for seamless collaboration by delivering you all of the requests for information and appointment requests from your clients.
Use the app’s unique “Send to Agent” feature to register as your clients’ exclusive agent and have all of their inquiries and leads sent straight to YOU.
Takeaway: Get the app. Show your clients how to register you as their agent. Cultivate your clients. To get started, visit marketing.Realtor.com/tablet to download the free app today!
2. Digitize your Listing Presentation. Imagine the contrast: Your competition, producing a 3-ring binder crammed full with a flutter of papers. You, with an interactive presentation delivered elegantly on your iPad. Deliver a rich presentation. Impress with an interactive experience tailored to YOUR seller. Watch as they use their fingers to glide through your presentation, pausing to view the photos of their home you took today. A truly immersive experience you can leverage to WIN the listing.
Takeaway: Get the iPad listing presentation. Customize it to your seller’s property. Take original photos of the listing and drop them into the presentation to create a comprehensive, digital listing package. Don’t have a listing presentation, or need one that’s iPad ready? No problem! Get yours at: Marketing.realtor.com/tablet
3. Start a conversation at an Open House. Forget the archaic guest register. Grab your iPad instead, and open up your listing on REALTOR.com®. Engage your walk-through traffic with this interactive 21st century “property flyer.” Talk about the salient features of the home and the market. Tap the screen and open up the Open Home Pro app and collect your walk-in contact information, right on your iPad. And Open Home Pro even allows you to export your contact data right into Top Producer 8i. Now that’s engaging and delivering in the 21st century.
Takeaway: Enhance your listing on Realtor.com to create a rich digital experience. Get the Open Home Pro app and capture walk-in contact information with 21st century style. Stay engaged by exporting the data and and follow up with a system like Top Producer 8i. To learn more about TopProducer and Market Snapshot, and turning prospects into clients, visit: Marketing.realtor.com/tablet
These are just some ways to use your iPad. REALTOR.com® is also providing a suite of materials to help turn your iPad intor your business iPowerhouse, and most of them are FREE, including a list of the 10 Must Have Apps to run your for Real Estate business
Are you thinking of getting an iPad? Are you using one already? What's your experience been?
Thanks so much for the post, I'm saving it. My iPAD 2 is on order, should arrive in about 10 days...I'm so excited. And, no Angry Birds for me either Jack! 
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