I work in the Corporate Office of Independence Realty Professionals, Inc. in Tempe, Arizona. The designated broker is very pro-active in creating tools for his agents to use in furthering their business. He has put together a lead-generating website, www.Homes4SaleAZ.com to use as a referral network for his agents and is now organizing an advertising campaign to attract prospective buyers into a telephone lead capturing station manned by agents who have signed up for "floor time". I need some feedback as to whether or not this is worth the effort. I am struggling with the thought that this form of marketing is "behind the times". Please let me know if you have had success with this in your office.
Thanks a million!