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Representing clients seeking to rent...Why?

By
Real Estate Agent with Century 21 Redwood DC-SP98366576

If you are seeking a home to rent, it is often difficult to find an agent willing to represent you.  It is a safe bet that a phone call to any major broker's office will result in a rather short list of agents that have signed on to assist renters. Now brokers will be the first to share that everyone should work with renters (after all, if you play your cards right and stay in touch, they may use you when they become home buyers).  I have never seen a factual statistical analysis showing the ratio of renters that become home buyers with an overlay of how many of them use the agent that helped them rent to represent them in the purchase.  The only support for this theory is purely anecdotal.

When attempting to explain away the obvious, agents share that they do not work with renters because of the mine field of  Fair Housing regulations.  It is not that they do not want to follow the Fair Housing rules.  The problem with Fair Housing regulations is that the people that are supposed to be protected often see discrimination at every setback.  It may be a faulty generalization, but my experience has been that a lot of people find it easier to claim discrimination rather than look at the facts involved.  Why would anyone want to subject themselves to the real possibility of the need to answer an unfounded complaint?

People that are turned down because of their credit or their past rental history or one of many financial reasons occasionally seem to overlook that and claim that the rejection has to do with their race, religion, ethnicity, sexual persuasion or any other "red herring" than can pull from their emotional bread basket and demand acceptance. The facts rarely support the allegation, but the allegation must be answered.

The general public does not understand that real estate agents have to analyze each transaction from a cost versus benefit perspective.  Regardless of our zeal to help and assist, we must also make sure that we earn a living. This is a profession and not a charity mission.  There are times when the return does not justify the exposure to liability or the amount of time and effort necessary to complete the transaction.

In most cases, brokers list homes and charge a fee of one month's rent.  They share a portion of that fee with the agent that represents a person that rents the home.  In years past, brokers would split the fee 50-50.  If the rent were $1,000 per month, the broker would keep $500 and share $500 with the agent representing the renter.  Then brokers decided it was o.k. to offer as little as 20% of one month's rent to the agent representing the renter.  In a situation like I just mentioned, the broker would keep $800 and only share $200.  In many cases the agent representing the renter would have to share up to 50% with their broker.  The bottom line ends up with the agent representing the renter receiving $100 or so for the time and effort they put into the transaction.  It does not take a genius to figure out that  with the price of gas at $4 per gallon, the cost of printing listing information, the time to show homes until the right one is there, the time spent processing, etc, etc etc...well, it is a negative cash flow process.  Why do it?

I have always tried to assist those renting homes.  When faced with the declining share of commission, I began to ask those renting to make up the difference.  Most have balked.  Those that have agreed, reneged.  Unfortunately, it would cost more to pursue them than would be recovered.

Now to be fair, I can not pick and choose whom I represent.  As a matter of fact, picking and choosing would open another door to a possible Fair Housing complaint.  We are required to treat everyone equally.

Representing clients seeking to rent...Why?  I am still trying to resolve an answer that is fair to everyone concerned. It may sound selfish, but the welfare of my family is at the top of my list. I am a Realtor.  This is my chosen profession.  It is my business.  I am just considering a change in business style.  I suppose I have to ask the powers that be if the fact I have represented renters in the past has created the dynamic where I will always have to represent them.

Representing clients seeking to rent...Why?

Comments(2)

Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

John,

I discriminate geographically. If the rental isn't in Crofton, or a town abutting Crofton, they are free to call a Realtor who is closer.

Rich

Apr 28, 2011 03:47 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

This has been a problem around our are for a long time.  about 5.5 years ago - I was a new agent and found myself working with a renter and was showing her unit after unit - going all over the place.  What I didn't realize was that a flat fee of $100 was being offered on the unit she chose.  After the split with my broker I was going to end up with $40.00 .  I asked the lady to pay the difference. She agreed and later renegged.  Since that time I've shied away from rentals.  I found out the hard way that 80% end up renting from Craigs list or end up at the Avalon - or some other place that doesn't cooperate with brokers.  I'll list rentals and I will give the name and number of listing agents to those who request information - but I am pretty much done going out on a wild goose chase for less than $100.  I fell your frustration.  Sort of used to it since it started when I started.

Btw, the unequal distribution of commissions is also happening with respect to buyers agents.  I won't do that when I list - I expect the same in return - but most of the time listing agents are hogging a significant amount...Not a good trend because it doesn't reward the hard work of taking people out in your car and going through the process.

Apr 28, 2011 03:59 PM