We were recently interviewed by RE Technology to round out a series of articles they wrote on real estate agent reviews. We had the opportunity to discuss our platform and motivations for building ReachFactor but also discuss trends in real estate agent marketing.
While ReachFactor is typically mentioned in the same breath as real estate agent reviews sites, what we really offer is a platform to boost agent marketing productivity by:
- properly leveraging assets agents already have
- and showcasing the work agents are already doing
We're not trying to create water-cooler gossip about agents, or help agents anonymously brag about themselves or thrash their competition by posting to one of those review sites. Those review sites do this very well :)
You see, while I ran my previous company (a website marketing firm) I saw thousands of agents struggle to build a nice site, write content, and maintain a blog while keeping a reasonable work-life balance.
Most agents also didn't understand they had to budget something to get their website noticed. "Build it and they will come" died a long time ago.
A simple formula helps agents more cost-effectively close new business
Hundreds of thousands of potential buyers and sellers are online researching real estate agents. I'm not talking about listings lookie-loos; I mean actually looking for an agent.
We help the agent gain credibility among perfect strangers (most websites don't do this very well), and we help them reach these prospects wherever they happen to be researching agents online.
Today, agents using ReachFactor grow their fan base on Facebook, they rise to the top of search engine results pages, and we give them a Web presence filled with the only sales material that really gets results - the bona fide opinions of past clients. I add emphasis to 'bona fide' because we go out of our way to verify that the feedback from past clients is legitimate. This is the only way to build long-term credibility.
ReachFactor is an entirely new way for agents to market themselves without much time or expense. Agents survey past clients and they import listings. We just package and distribute it all to give prospective buyers and sellers the information they crave.
As Scott Myers, Broker-Owner of a leading San Antonio real estate office said: "These are the new basics (of Web success). This takes hardly any of your time... and is how to reach the buyers and sellers in the 30-45 year old age group."
Thanks RE Technology for the interview! And thanks everyone for your support! You can read the full agent reviews article if interested.
Please contact me (suresh@reachfactor.com) if you'd like to get a demo or learn more.
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