How to Write Better

Services for Real Estate Pros with 2inovate


I wrote this as much for me as I did for everyone who writes a blog. Most blogs are written poorly, making them near impossible to digest thoroughly. The grammar is low level, the syntax is questionable, and the spelling mistakes almost hurt me. I remember taking a journalism course in college and there existed a comparison between how a good writer writes something and how an armature writer would write the same thing. It went something like this:  

The professional writer writes:

San Francisco is beautiful in spring.

The amateur writer writes:

Coming from California, I am familiar with the weather and many other aspects having to do with the state. It amazes me that the weather changes in San Francisco are so dramatic and they can take place in a matter of hours, certainly within days or weeks. Often times the mornings are quite cold while the afternoons seem to heat up a little bit. But the one time of year I like best and I take advantage of the outdoors the most is the spring time.

That passage has stayed with me for decades, and it has helped me focus when I write. The passage speaks volumes about all of us who write for others. Let’s face it, what besides writing is there in a blog?

In the passage above, the amateur reads the professional and cannot stand the understatement. The professional reads the amateur and quits after the word “weather,” and figures the writer to be a child of a video game, unable to write in a clear and succinct manner.

The hallmarks of the beginning writer include self-doubt, self-consciousness, awkwardness, and overcompensation. So the next time you sit down to write, remember the passage above, for it tells no lies,

Comments (8)

Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

READING is essential in allowing one to write better.  Just as language has denoted higher educated and intelligence in past decades, how one WRITES will be a sign of education and PROFESSIONALISM in the future.

May 01, 2011 12:14 AM
Anne M. Costello
Weidel Realtors - Yardley, PA

Not sure if I agree totally with the appropriateness of the and Melbournes, FL are all beautiful, no doubt. The sun, flowers, and trees all shout new life. However, Spring in my neck of the woods - Bucks County is a bit chillier than Cary, and Melbourne. I know because I have been to those places. However I have never been to San Fransisco and of course never in the Spring. Sweater, light jacket, heavier wrap? What is appropriate for SF. What is the average temp? I can google it, but your post inspired me. More please....just better written and direct.

May 01, 2011 12:19 AM
Clint Mckie
Desert Sun Home, commercial Inspections - Carlsbad, NM
Desert Sun Home, Comm. Inspection 1-575-706-5586

Larry... I have to disagree with you assessment of our posts on Active Rain. I like the way they are "simple and easy to understand". After all isn't the difference between all the members is what make the world go 'round? I don't want to read a " thesis" every time I want to read a blog.

Let's keep it simple and forthcoming.

 It's a hot day in Carlsbad, no rain for six months now. Dry is an understatement.

Clint McKie

May 01, 2011 12:46 AM
Elizabeth Byrne
Keller Williams Realty - Arlington, VA
Arlington Virginia Real Estate

Larry, this is a great post. I'm guilty of using too many words to make a simple statement. I'm going to suggest your post. Have a great day.

May 01, 2011 12:48 AM
Ann Bellamy
Hard money lending for investors in NH and MA - Tyngsboro, MA

Larry, thank you.  My blog yesterday had a similar theme.  I get your point, but it seems not everyone did.  I'm going to suggest as well.

May 01, 2011 01:11 AM
Larry Kanter
2inovate - Phoenix, AZ

I am guilty of rambling on occasion, that's why I wrote the post. And Clint - your point is well taken, in fact simple is always better. Be well everyone!

May 01, 2011 10:13 AM