Open Houses - Are they "working"?
That depends upon what "working" means. At my most recent Open Houses, I've usually had about 5-7 visitors. Most are typical buyers waiting for the great deal. If I stopped there, I guess I would say that my Open House was "not working", but that's very short sighted. After my Open House, I send a hand written note with my business card and ASK for their business. I put them into my data base AND look them up on the tax maps to find out if they may also have a house to sell. If they are in my data base they will receive quality monthly mailings from me. Longterm, I think I stand a chance to get their business. That's why I do Open Houses. Not for short term business, but for long term business through my data base. How about you? Are you doing Open Houses? Are they "working"?
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