Luxury Real Estate Marketing: Did You Take A Spring Break?

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Services for Real Estate Pros with Napa Consultants

Sunday afternoon, when we took our walk on the beach, we came upon this sign.  It was lovingly created by someone who enjoyed their spring break.  Take a note of the blue stones that this individual(s) chose to make this heart.  For us it was a reminder to spend some time being carefree and playing, like we did when we were in college.  All too soon, we grow up and get serious. 

Did You Take a Spring Break?

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
861,314
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

The benefit of being older is that our fond memories of "Spring Breaks" can now happen at any time, any place and nearly anywhere with a similar sense of love! 

May 02, 2011 04:11 AM #4
Rainmaker
1,968,286
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Awesome!  My daughter is currently living on a sailboat.  She started in the Carribean and right now she is at the Galapogos Islands.  She has been sending us pictures with messages she writes to us in the sand and they are so touching.  It was her birthday last month and we wrote Happy Birthday in the sand at our local beach for her.  It has become our way of communicating, LOL!

May 02, 2011 04:24 AM #5
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Doug,

Thanks for your comment, we wish you pick up in your business.  Have a great week. A

May 02, 2011 04:39 AM #6
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Leslee and Team Chain,

Thanks for commenting, we have heard so many wonderful things about you.  How wonderful that you had your grandson around to enjoy...Even a couple hours off is a moment to enjoy that brings about a "break" from our lives that refresh us.  A

May 02, 2011 04:41 AM #7
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kevin,

Well said, the joy of memories and the transportation it afford us.  Thanks for the delightful comment, wishing you a great week ahead. a

May 02, 2011 04:42 AM #8
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon,

Reading your comment gave me goosebumps.  Perhaps, this is the new way to communicate, beach to beach, personalized and "hand" written.  What a wonderful experience for her, I have always wanted to visit the Galapagos.  Have a great week, A

May 02, 2011 04:44 AM #9
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian,

Looking forward to hearing about your summer plans and seeing pictures.  A

May 02, 2011 05:30 AM #10
Rainmaker
1,203,791
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Alexandra, We did, sort of, we went to RE Bar Camp in Phoenix after going to Agent Reboot in Irvine.  So they were mini working trips!

May 02, 2011 05:35 AM #11
Rainmaker
2,342,768
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Alexandra, my husband and I really need a spring break...we are renovating our Arlington, VA condo to put on the market....and it is a headache....so hopefully, very soon we will be able to take the needed spring break.

May 02, 2011 05:37 AM #12
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Tony and Darcy,

A mini vacation qualifies, we took off for one night in Palm Springs...it is a wonderful refreshing experience, even an hour or two away from all modern conveniences. A

Rebecca,

Wow, that does it take a lot of out you, and we are wishing you and your husband a swift sale. A

May 02, 2011 06:36 AM #13
Rainer
207,695
Judi Boad
ACCURATE REALTY GROUP - Seattle, WA

Hi Alexandra~

Spring break at the beach! Just the thought of it makes me smile...

We take mini vacations too! We are thinking of heading to the beach ourselves before the weekend crowds find their way to our favorite spots.

Best regards,

May 02, 2011 07:02 AM #14
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Judi,

Great idea, just got back from a lunch meeting, and I could see the beach as we were heading home.  Luckily it is high tide, or I would have jumped out of the car...LOL, and enjoy your mini trip...it may be mini, but its mighty.  A

May 02, 2011 09:15 AM #15
Rainmaker
557,657
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Ron & Alexandra,

Things and life does get too serious at times.  Glad you all had this time along the beach line... g

May 02, 2011 09:33 AM #16
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gordon,

It is amazing the clarity we garner by spending an hour walking by the beach.  We managed 2 days in a row, and what a bonus!  A

May 02, 2011 10:21 AM #17
Rainmaker
188,643
Christina ONeal
At Home Real Estate Group - Ripon, CA
Realtor - Ripon California

Love the picture :)  Yes I took spring break, it is actually called Easter Break at my son's school :)  We had a great time :)

May 02, 2011 01:20 PM #18
Rainmaker
1,331,301
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL
REALTOR

Ron & Alexandra - Our spring break was over almost a month ago, but I'm sure my boys would have loved to have another one.  Great shot!  Makes me want to go to the beach.

May 02, 2011 02:37 PM #19
Ambassador
1,469,525
Toni Weidman
Sailwinds Realty - Trinity, FL
26 Years Selling Homes in New Port Richey, FL

Alexandra - I love this picture. Playtime is very important no matter what age you are.

May 02, 2011 11:53 PM #20
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Christina,

Thanks for sharing that, I hope you continue taking breaks even when your son graduates, etc.  Have a wonderful day! A

May 03, 2011 07:06 AM #21
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michelle,

Thanks for your comment, we can all use another break.  Have a great week, and we wish you continued success in all your endeavors. A

May 03, 2011 07:10 AM #22
Rainmaker
3,731,195
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Toni,

Ths picture touched me deeply,  It just brought on all those great memories of carefree times.  We agree with you that one should take breaks no matter the age, and what does that have to do with it? LOL A

May 03, 2011 07:12 AM #23
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