I get emails all the time from newer real estate agents who want to know how to "pick up clients."
(Don't we all?!)
But there's something about that phrase - "pick up clients" - that makes my nose wrinkle. While I obviously get the gist of what they're asking, and I realize the pressure new agents are under to prospect, generate leads and yes, pick up clients, something about it just sounds a little icky to me.
But what if these agents adjusted their goals FROM "picking up clients" TO "finding people to serve"?
When you strive to "pick up clients" - you're coming from a position (and attitude) of YOUR need for business, with nothing in it for those potential clients you're hoping to pick up. When you strive to "find people to serve," you're coming from a position (and attitude) of a DESIRE and ABILITY to solve a problem for someone who needs your help.
Which approach gives YOU more confidence in yourself as you're prospecting? And which approach gives your audience more confidence in you that you might just be the right (wo)man for the job?
Just something to think about...