Up, Up and GO AWAY with Open House Balloons

Real Estate Agent with Harry Norman, Realtors 333356

I mean really; Open House Balloons?  Its bad enough that the entire Auto Dealership world uses them every day but Christmas.  Does anyone honestly believe that colored balloons hanging from anything grounded is going to bring in business?  Has any Psychologist conducted research in the last 5 years that definitively links "balloons" to "purchasing"?  I just don't get it!

I was actually told by a Broker that a certain Real Estate Brokerage Firm actually took the time to determine that each Open House Sign and Directional Arrow Sign should have 2 balloons each... NOT 3, NOT 4, NOT 1, but 2!  If a potential homebuyer is zooming past an Open House sign at 75 miles-per-hour, will it really matter? 

  • AND, when it rains the balloons end up lying on the ground all exhausted?
  • OR, when the wind whips them into the atmosphere and causes havoc with birds?

I am also confused with the amount of man-hours (or woman-hours) required to acquire the balloons, fill them with helium, tie the end closed, attach string (I mean ribbon) to each of them, put them in your car, untangle the damn ribbon when you go to get them out of your car and finally attach them to an Open House sign. 

Are our neighborhoods to cluttered with signs and distractions that it takes balloons to attract attention?

I honestly have not witnessed a difference in traffic from Open Houses WITH balloons versus an Open House WITHOUT balloons. 

So in closing I ask; Do Homebuyers really need an array of colored balloons to get them to buy a house?


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
The Art Of Marketing You
The Lounge at Active Rain
Out Of The Box!
Building Your Niche
Diary of a Realtor
firsttime homebuyers
atlanta georgia
open houses

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Carol Hamilton
Prudential Ambassador - Omaha, NE
Prudential, Real Estate, Omaha, NE

If only we could break down a reliable figure for exactly what it is that does draw people!  I guess many people are willing to try every avenue to help. 

May 02, 2011 08:40 AM #1
Lorrie Semler, REALTOR® in the Dallas area. Call/text 972-416-3417
United Real Estate - Addison, TX
Real Service. Real Results. Real Estate

I personally don't use balloons on my open house signs, but I know when I'm driving down the street and see balloons attached to a sign, it does draw my eyes to the sign and makes them more visible.

May 02, 2011 08:40 AM #2
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Sunny San Diego

Aug 21, 2012 11:53 PM #3
tour paris
I think your site is pretty neat, i found it from a good mate of mine from Europe
Mar 14, 2013 04:11 AM #4
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


John H. Mason

Associate Broker - Realtor; Atlanta Georgia
Ask me a question
Spam prevention