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STOP Worrying So Much About SEO and Blog Things With Merit

By Missy Caulk

Real Estate Broker/Owner with Missy Caulk TEAM

May 03, 2011 02:37 AM

We read,worry and obsess so much over SEO,(Search Engine Optimization) but is it necessary?

Here is a fantastic video I found by Matt Cutts, Google WebMaster that cuts to the chase on optimizing your sites.

It was just published in April 2011 so up to date information and hopefully will take your stress level down a few notches.

I've been blogging since 2006 and honestly I have never worried to much about it. I use a few little things to enhance my blog posts and when I teach I share them. Thanks to Karen George who coached a few of us on Activerain, a few months into blogging in the rain I learned a few little techniques and have stuck with them.

If you haven't read Karen's blog who passed away a few years ago from breast cancer you should read every word she has ever written.Michael her husband now blogs under her profile .

When I teach on blogging, I want folks to walk away with only a few things to make their posts more SEO friendly and that is IT.

Key Words not too many
Anchor Text
Alt Tags
Call to Action

If as Matt Cutts says in his video Google looks at On Page Content and Off Page Links. (backlinks) If you want to know more about this read Katerina Gasset, a wonderful blogging coach.

Now go have some fun...

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Richie Alan Naggar

people first...then business Ran Right Realty - Riverside, CA

agent & author

I don't know that much about SEO, but I understand it enough to dialog. Once more, the subject doesn't draw me to it either. However, I always manage to get my share of whatever is out there and I am content with that. The Internet Gods are compassionate on the ignorant I find......thank you Missy

May 04, 2011 04:10 AM

Steve Barker

Movement Mortgage - Bel Air, MD

Steve Barker

My absolute FAVORITE AR postings are those that assist me or educate me on this ever evolving world of technolgy and utilizing Social Media and I LOVE the simplicity and content of your posting...thank you!

May 04, 2011 04:27 AM

Steve Barker

Movement Mortgage - Bel Air, MD

Steve Barker

May 04, 2011 04:36 AM

Lynda White

Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY

Admin. Mgr., Keller Williams Realty

I have to admit, I'm getting obsessed with SEO, but when you come from page 13 to page 4 in a year, that's still not good enough. Competition is fierce! I don't think potential clients are going to look for a website for homes for sale on page 4.

It's just like ActiveRain; I won't stop until I reach #1 in Louisville KY. Even then I don't plan on stopping.

May 04, 2011 04:38 AM

Tni LeBlanc, Realtor®, J.D.

Mint Properties, Lic. #01871795 - Santa Maria, CA

Tenacious Tni (805) 878-9879

I agree that consistent content over time will win out. But it is very difficult which is why some folks figure that key words are the way to go. Thank you for this informative blog.

May 04, 2011 04:39 AM

Matthew Coates

West USA Realty Revelation - Chandler, AZ

Chandler Real Estate Agent

Missy,

Very knowledgeabe post for all. But if Realtors listen, what will the companies that specialize in SEO do for business? :)

http://twitter.com/realtormatthew

May 04, 2011 05:45 AM

Ray Waisler

Finance of America - Atlanta, GA

NMLS #6621 - Specializing in Jumbo FHA & VA

Missy, you're right, it's not about SEO it is about content. If the readers like what they read they will reciprocate by letting you know and possibly building a relationship. Isn't that what it's all about?

May 04, 2011 05:55 AM

Patricia Beck

RE/MAX Properties, Inc., ABR, GRI, SRES - Colorado Springs, CO

Colorado Springs Realty

Thanks for sharing the video and info with us. Karen offered such great information, I learned so much from her!

May 04, 2011 08:48 AM

June Rodgers

Samson Properties - June Rodgers Real Estate Group - Vienna, VA

Realtor - Northern Virginia

This confirmed my beliefs. You're not serving your community well if the content is not good. Thanks for the excellent source.

May 04, 2011 01:24 PM

Jennifer Manchester

Suburban Properties of Charlotte, LLC - Mint Hill, NC

GRI, ePRO, ASP - Broker/Home Stager

Great advice, sometimes I have something to write about but cannot think of how to optimize it for RE or Staging. Just writing something that adds value and that appeals to consumers helps, the rest comes.

May 04, 2011 01:55 PM

Steven Pahl

Keller Williams Tampa Properties - Tampa, FL

Real Estate Consultant Tampa, FL 813-319-6423

"Now go have some fun..." she says, tee hee! I need more Sangria to do this without any inhibitions. Must be why I never danced very much; but, I think I'm going to be changing that also!

May 04, 2011 05:25 PM

Robert Courtney

Lihue, HI

Century 21 All Islands, RA, CDPE, MCRE, CIAS

Liked the video. I think you are right. Be aware of SEO is okay, but putting it before our style and content probably causes some to get hung up and they do not have confidence in a blog.

May 04, 2011 06:32 PM

Victoria Stankard

Get Found Now - Tampa Palms, FL

Hi Missy, LOVE your post. Quality content and a great message always comes first in my book. Add one or two search terms after you are no longer married to your post along with a few search terms in heading tags and focus on your meta title (this is really important) - that 's it. Your message and writing style should always proceed SEO.

May 05, 2011 04:06 AM

Gene Riemenschneider

Home Point Real Estate - Brentwood, CA

Turning Houses into Homes

Ranking is like Featured Post on Active Rain. Those I think will work flop and those I just put out without much thought take off!!!!!!!!!!!

May 05, 2011 06:06 AM

C. Lloyd McKenzie

Living Albuquerque - Albuquerque, NM

Living Albuquerque

Original Content is the best key to be ranked, so keep on writing original and put some keywords and your blog will rank in time. Thank you for putting up the video!

May 05, 2011 12:54 PM

Debe Maxwell, CRS

Savvy + Company (704) 491-3310 - Charlotte, NC

The RIGHT CHARLOTTE REALTOR!

LOL@ Gene--SO true! I'm with you on this--I'm SO sick of worrying about SEO. When I didn't worry so much, I ranked just fine. Now, it seems to be a mental competition for SEO ranking across all terms and that's not what my goal is anyway--it's sharing my knowledge with the consumer! When I just focus on that, everything just falls into place.

May 07, 2011 04:18 PM

Leslie Ebersole

Swanepoel T3 Group - Saint Charles, IL

I help brokers build businesses they love.

As trite as it may sound, great post and thanks for sharing. I've bookmarked it to read when I can take it all in.