Chasing your competition - a position of weakness

By
Services for Real Estate Pros with ha media group

No matter what business you run, chances are you watch for what your competition is doing.  You want to know what they charge, how they advertise, what their clients think of them and you want to better them.  You believe, not unjustifiably, that if you stop paying attention to the Joneses, they’ll beat you at your game…

There is definitely value in knowing and paying attention.  That’s how we determine what to charge and what we can do better.  But what if we looked at our business as if we had absolutely no competition, only a great product or service that we were confident in?  What if we looked at it from the position of strength and made it better based not on besting those we compete with, but on an ideal we set for ourselves?

competition the only way it should matter

If we could pretend that we are just starting out, and every idea we have is brand new and shiny, and there is no limit, financially or otherwise to where we can take that idea, could we not come up with something truly great?

Let’s stop chasing the competition, and get excited again about doing great work, thinking large and generous thoughts, and creating a customer just for us, because your customer no longer wants slightly better or cheaper than what they can get elsewhere.  They want flawless, and they are willing to pay for it.

The question is will you be the one they choose?

Photo credit:Photo by “shoobydooby” from Flickr, Lic. under Creative Commons.

Originally published on my blog @teamhardison.com

Comments (13)

Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

This is a terrific post and concept!  If you think about providing great service and basically have the thought that there is no competition, business may flourish.  Always chasing your competition and trying to outdo them, makes one focus on the wrong things. 

Love it...suggested :)!

May 03, 2011 03:20 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Good post and advice, and the first one I've read this morning. Also, since "we're" all individuals...if you choose to do business authentically, you'll connect with "like" minded people. It's just the way it works.  If we play the game of trying to "copy" someone else and their style, we neglect to develop our own. My favorite part of your post is the "getting excited about doing great work" and " thinking large and generous thoughts." So true. Thanks Inna. 

May 03, 2011 03:22 AM
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Too much time spent keeping track of the competition detracts from the focus we have on our own business. I also agree with Debb that being ourselves in communicating with clients attracts the kind of people we most enjoy working with.

May 03, 2011 03:44 AM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

Brenda - thanks so much for the kind words.  :-)  Now if only i can take my own advice...  And thanks for the suggest nudge as well!

 

May 03, 2011 04:34 AM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

Debb - You are so right about attracting the kinds of clients you'd be best suited for this way as well.  It's so much more rewarding to work with people who are indeed 'like-minded' :-)

Maria - love the new pic.  And ditto:-)

May 03, 2011 04:36 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Inna:  I have a friend that is in business.  She told me a long time ago that if you compete only on price, there will always be someone that can underprice you. And the lowball price watchers?  They'll walk on you in the future or nickle and dime you to death.  We need to focus on our own actions and being someone that provides stellar service and undeniable value to win longterm loyal clients.  Great reminder of that fact!

Gene

May 03, 2011 05:52 AM
Brian Doubleday
Brian Doubleday - IML RealEstate - Orange County, CA Broker - Ladera Ranch, CA
Ladera Ranch, Foothill Ranch, Lake Forest, Mission Viejo

Inna, great post, you make some excellent points, especially about being flawless and being willing to pay for it. I like the photo

May 03, 2011 06:26 AM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

Gene - a wise friend:-)  Thanks form commenting!

Brian - thank you, thank you.  Now off to practice what I preach. 

May 03, 2011 08:27 AM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Great advice. I like talking to the new people who aren't constrained by everything that has gone wrong in the last few years.

May 08, 2011 07:48 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Excellent advice, Inna!  Just focus on what you do best, providing the best product/service possible and the rest just falls into place.  Too much time chasing the competition can be detrimental to your business, for sure!  And, like Leslie, an agent with a fresh perspective is such a pleasure to be around!

May 25, 2011 04:00 AM
David Stevens
Royal LePage Coast Capital Realty, Victoria BC Canada - Victoria, BC
Royal LePage Coast Capital Realty

Inna - you gave me much to think about in this blog. I am going to remind myself to forget about the competition and concentrate on my own "brand new" ideas!

Cheers!

Jun 03, 2011 03:37 AM
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

Leslie - sorry for the very belated - and than you for the tulips:-)  

Debe - it's hard to shed certain things as we get older, but thankfully i still have a ten-year-old to remind me to look at things with fresh eyes every so often.  The thrill of discovering something for the first time should make us all better at whatever it is we do for greenbacks:-)  

David - strange to see anyone still seeing this post.  Thanks for the comment, and by all means on the 'brand new' ideas:-)

Jun 03, 2011 04:31 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Inna - it is an interesting take on how to look at competition. Of course, it is tempting to play the catch game, but not really productive, and you are correct here

Jun 04, 2011 10:17 AM