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Why Market Your Home Like Used Car?

By
Real Estate Agent with Nothnagle Realtors

I really do applaud the homeowners that roll up their sleeves and try the For Sale By Owner route.  There's something uniquely American about taking care of yourself and your family, and controlling your destiny.  Sometimes though, it's really not a case of whether you can complete all the paperwork, negotiate the deal, or even motivate the buyer. 

Homes sell every day across this country, and some are FSBOs.  In this market environment, the vast majority, however, need MARKETING.  They need GUIDANCE.  They need SUPPORT!  Few of my listings sell based upon the signs.  It helps, but it's the marketing that brings in the buyers.

Read the following and let me know what you think!  I'll be glad to help you market that property.

Why treat your home like a used car?

Holly Weatherwax
Associate Broker, Momentum Realty - Reston, VA
A Great Real Estate Experience

This is a great point and one that cannot be emphasized or discussed too often!

May 03, 2011 11:28 AM
Stan Olevnik
Nothnagle Realtors - Penn Yan, NY

Thanks Holly.  It always amazes me that people will spend their entire lives working for that dream home only to casually attempt to sell and maybe risk it all!

May 03, 2011 11:31 AM