SOCIAL MEDIA TOOLS IN TODAY'S REAL ESTATE MARKET

Real estate has evolved into something new and different as a result of the World Wide Web.

The impact of the web on business is palpable - a significant impact is on print advertising.  With the ability to reach consumers on product specific sites as Craig's List, Zillow.com, Realtor.com among others, paying for an advertisement in the local newspaper and home magazines has diminished dramatically.  

Craig's List ads are quickly and easily created by a simple step-by-step process and there's even more technology available to enhance the usability.  A wonderful template site called Postlets.com allows the user to make a tidy presentation that when completed has a "button" that sends the user directly to Craig's List to post the newly created advertisement. 

The real beauty behind Postlets.com outside of the tidy presentation is its permanence.  Rather than going back ever 7 to 30 days to recreate the Craig's List ad, one simply goes into craigslist and "re-posts" the expired but still-existing template.  There's no need to rebuild the presentation and go looking for pictures to reinsert into your recreated CL ad one at a time.  It's straightforward, quick and simple.  It's easy for the user and gives a professional presentation to the viewer. 

We're all familiar with the bar code, that wonderful little series of lines that expedites checkout lines at the store as the clerk swipes the item purchased over the scanner automatically ringing the item.  Now real estate has the QR code technology, a funny square shaped symbol found on ads and for sale signs on property offered for sale.  Take a picture of the symbol with your smart phone and voila it translates to pictures of the property along with all the specifications you'd want to know about the property.  It's an "app" coming on fast along with the technology leaps evolving along with our portable computers more commonly referred to as a cell phone. 

Technology just keeps marching on and it affords us all the ability to continually economize on our time allowing us to enjoy the local lifestyle.