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Ask Your Fans a Facebook Question!

By
Services for Real Estate Pros with RealSupport Inc.

Many of you might have noticed a new addition to your Facebook page. Right above where you update your status, along with the normal “Status”, “Link”, and “Video” options, you probably noticed the tab that says “Questions”. Facebook Questions is the newest way to interact with not only your fans, but the entire Facebook community. As an agent, you can use Facebook Questions to capture leads, interact with your community and find out what they’re interested in, and get even more fans in your area to “like” your page. We wanted to share our newest Facebook find with you, so you can start using it as part of your social networking initiatives. 

For those of you who don’t know, Facebook Questions is a feature that allows you to create polls for your Facebook fans, (or friends, they offer it on personal pages too!). You can ask them anything from what their favorite pizza place in town is to whether or not they’ve thought about buying a house recently. You can also enable your fans to contribute responses of their own, outside of the ones you created for your poll. The best part about Facebook questions is that once one of your fans or friends answers your question, their response shows up in their newsfeed, so THEIR friends can answer your question, too! The benefits of Facebook Questions are endless. Here are just a few reasons that you should start using it:

It can help you figure out what you should post about next. If you ask your fans to give their opinion on things such as their favorite coffee shop in town or their favorite summer sport, you can see which local businesses or sports the people in your area are most interested in. You can then take the results of the poll and use them as clues as to what topics will get the most interaction on your Facebook page. For example, if you ask your fans what their favorite spring sport is, and the majority respond “Lacrosse”, you know that any  community lacrosse-related posts will likely get more interaction than the other options. Not only will you get that interaction on your page, but you’ll get insight into how to get even more!

 You can interact with other people in the Facebook community, besides your fans, and get even more people to like your page! When you post a question on your business page wall and one of your fans answers it, your question then shows up in their friends’ news feeds, along with what answer they chose. This means that their friends are seeing what question that your page posted, and they will see that it came from your page! What’s even better is that their friends can also answer your question directly on their news feed, which creates a viral effect. More people will start answering your question, more people will see that your brand and your page is on Facebook, and as a result, you will get even more fans. Facebook Questions, in a way, allows you to interact with the entire Facebook community, and not just your fans. This is a powerful way to both get interaction and draw more, all while giving your page more exposure.

If you ask the right questions, you can get leads without even realizing it. Asking questions such as “Have you thought about putting your home on the market this year?,” “When you think the best time to sell a home is?,” or “Are you thinking about taking the plunge and buying a home?” is a great way to get leads. If someone answers “Yes” to any of these questions, or even “Maybe”, you will have leads directly on your Facebook page. You can view who responded to each question, so if you click on the answer, you will see who selected that when they answered your question. You could then send that person a Facebook message introducing yourself, or, if you want to take a softer sell approach, continue interaction with them right on your page. For example, if Hannah Smith picked “Maybe” on your “Are you thinking about taking the plunge and buying a home?” question, you could maybe comment her back and say “What is it about buying a home that you’re unsure about?” This would create a conversation between you and a potential lead, and it would start that relationship in a way that’s not coming across as overly-aggressive.



One of the best parts about being on Facebook is that they are always thinking of new ways for people to interact with one another, especially for their business pages. Facebook Questions is another way to interact with your fans, but it’s also so much more than that. It allows you to interact with the entire Facebook community, and even start a soft-sell conversation with potential leads. One of the most important parts to having a successful social networking presence is to embrace the new, and in this case,  the marketing team at RealSupport is happy to help you use this new way of communicating in your social networking initiatives!

Make it a great day!

Sarah Kay
Social Media Specialist

Comments (8)

Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

I've been wondering where all of those short polls were coming from on FB. Now I know! Thanks for the information - this is very useful!

May 04, 2011 11:27 AM
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

The more ways you can interact of a personal basis the more you establish a relationship.

May 04, 2011 12:44 PM
Stella Barbour
NoVa Brokers LLC - Vienna, VA
Principal Broker, Serving Virginia and Maryland

I never knew where that stuff came from.  I like it.  that could be very useful to me.

May 05, 2011 02:56 AM
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Rose- You're welcome!  We always hope to provide useful information!  Glad we can help!

Hi Alan- You're exactly right!  Thanks for taking the time to read our blog!

Hi Stella- We hope you can use it!  It's a great way to interact with your clients and potential clients!

 

 

 

May 11, 2011 07:24 AM
Trang Beuschlein
Homes for Sale in Campbell CA- Broker-BKR Realty - Campbell, CA
Campbell CA Real Estate - Campbell CA Homes for Sa

I never knew of this functionality.  I'm still learning about the facebook fan page and this is something I can add to my library of knowledge.

Jul 02, 2011 05:32 PM
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Trang- We're glad you stopped by!  There are alot of great features to Facebook that are beneficial to many of our clients!  Feel free to contact us if you have any other questions or need help in setting up your page or maintaining it on a regular basis!  We're here to help!

Jul 06, 2011 06:36 AM
Jack Schiavo
AmeriFirst Financial, Inc. - Gilbert, AZ
Mortgage Financing in Arizona

This is a great knowledge point.  I am trying it out TODAY!  Also subscribing to your blog.  Looks like you post some great content in the Tech area!  Thanks!

Aug 15, 2011 08:52 AM
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Jack- Glad to have helped you!  We're excited that you're subscbibing to our blog as well!  We enjoy keeping agents and real estate professionals on the cutting edge of marketing their business!  Feel free to contact us anytime with any questions you have!  Thanks for your comment!

Aug 17, 2011 05:47 AM