A dull listing could prevent a sale. Here are some tips from other real estate professionals about how to make your listings shine.
Give Good Directions
Not everyone relies on their G.P.S. to navigate through unfamiliar neighborhoods. Make sure you enter good directions to the property, and skip the shortcuts. Don't use "See MapQuest" or "Call Broker." You can now enter up to 1,000 characters in the Directions field. The Listing Detail will display the full set of characters, allowing you more space to provide better directions to the property.- Disclose Short Sales
If your listing is a short sale, this must be selected under Approval Conditions to abide by the MLS Rules & Regulations. - Complete the Descriptions
Those checkboxes under Description may not seem important, but it is imperative to select all that apply. Even if you don't think the "Dog Run" is a huge selling point, it may be to the homebuyer with a couple of canines. 
Using Remarks
Use the Remarks fields to the fullest extent to paint a picture of the property in the minds of the reader. The Public Remarks is a great place to talk about the features and benefits of the property, not to repeat the Description fields in sentence form. Just like the Directions field, you can now enter up to 1,000 characters in the Remarks field. The Listing Detail will display the full set of characters, allowing you more space to describe your property’s features.- Don't Say NOT
If your listing is NOT a short sale, don't enter "NOT a Fix and Flip" in the Remarks field. Savvy real estate brokers may choose to exclude listings with "Fix and Flip" in the Remarks from their search results, which would also exclude your listing. 
Enter Room Dimensions
Take the extra time to measure the room dimensions for your listings. If homebuyers are thinking about room dimensions, they are likely already picturing their furniture and decorations in the property. That is a good thing.- Show Me the Photos
Twelve percent of all listings in the Metrolist® database do not have a single property photo. Make sure your listings don't get passed over; upload up to 25 property photos when you enter your listings using the Media Management function. - Enable ShowingAssist
Make it easy for your fellow brokers to schedule showing appointments without having to make extra phone calls. Use ShowingAssist to establish available showing times for the property. - Attach Disclosures to Your Listings
A broker calling during your family dinner has a homebuyer ready to make an offer on your listing, just as soon as you can send the disclosures. You could have attached them to your listing using the Media/Documents page of the My Listings menu. - Add a Virtual Tour
If a photo is worth a thousand words, and a good Virtual Tour is worth a thousand photos, shouldn't you include a Virtual Tour for your listing? Adding Virtual Tours to your marketing capabilities will boost your listing exposure to attract online buyers. You can easily provide a Virtual Tour by simply entering the URL for your listing's Virtual Tour or video using the Media Management function.
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