THE POWER OF HOME STAGING: A POWERFUL HOME SELLING STRATEGY

By
Home Stager with ProStaged Homes

I attended a local real estate meeting recently and several of the agents that were there mentioned that they are not getting any showings on their listings. They showed a few pictures of the properties and I knew immediately why. Their homeowners are not using one of the most powerful selling strategies available.

Statistics indicate that anywhere from 80%-90% of home buyers search the internet for the homes they want to preview. There are numerous sites that potential buyers can visit where they can see pictures of homes for sale. So the first important strategy is to make sure there are pictures, lots of pictures, of the exterior and interior of the property for them to look at. No pictures says to potential buyers, "there's a reason there's no pictures and it means there's a problem with the property so cross it off my list".

Before taking any photos, make sure the home is clean, free of clutter and debris, is visually appealing and well appointed. Secondly, ensure that the pictures are clear, numerous and highlight the home's features and focal points.

Buyer's don't want to see this dark empty space. Pro Staged Homes Living Room Before

 

Pro Staged Homes Living Room After

Buyers want and expect to see a beautifully furnished, well laid out, appealing room.

Today's buyers want absolutely move-in ready homes. That means they want them clean, freshly painted with updated kitchens, baths and appliances. The pictures I saw at this meeting were anything but.

Buyers won't imagine sleeping in this drab room. Pro Staged Homes Master Bed Room Before

But they'll sleep peacefully in this room. Pro Staged Homes Master Bed Room After

Buyers want to be impressed, wowed and wooed. When they walk into the property, they want to be able to imagine themselves living there. They want to buy the (California) lifestyle. So if you're selling, your property needs to sell that dream.

Buyers are out there and they are purchasing homes. I see it everyday with my clients. Homes staged by Pro Staged Homes are getting viewings. They're getting offers and they're getting sold. Yes, the sellers had to invest some money but they knew the results were going to be worth it.

Take the case of the home we staged here. This very smart agent knew that using the power of home staging, a powerful home selling strategy, was integral to the success of selling the home. He convinced, nearly insisted, that the sellers invest in the staging and the results were amazing and immediate. The home was staged on April 14 and sold the first week it was listed. It's scheduled to close escrow on May 16th! That's 33 days staged to sold!

If you're about to list your home for sale, don't show the reality Pro Staged Homes Kitchen Before

Make sure potential buyers see the dream. Pro Staged Homes Kitchen After

 

PROVEN RESULTS IN PRICED RIGHT-STAGED HOME SALES

 

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Pro Staged Homes      Home Staging & Redesign      San Dimas, CA 91773     909-714-1149      www.prostagedhomes.com      judy.colburn@prostagedhomes.com

   

 

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Rainer
58,558
Corinne Hale
Short Sales, Foreclsoures, 1st time BUYER, Moving UP, Invest - Phoenix, AZ
Your Real Estate Matchmaker

We stage ALL of our listings! I get countless emails from agents complimenting my listings. From start to finish, our homes close within 77 days. 

May 04, 2011 11:59 AM #1
Rainer
18,484
Vance Broker
Advanced Brokers Insurance - San Diego, CA

Judy, I love what you did with these examples.  It really does make a difference when agents take the time to sell the package, the idea of being a homeowner and the feeling that every aspect has been covered.  One thing to think about in this market is the price to rebuild the house.  As an insurance agent I can run reports to show clients that they are getting not only a house for less than what it would cost to build it but the land is also being sold with the house, and that is something most buyers do not realize.  How would you feel if you saw this beautifully decorated home and was being sold for less than what it would cost to build it, probably thinking great deal!  I compare rates through several companies to find the client the best package for them, so just ask yourself one question, What is covered if I have a toliet that has flooded my house?"  If you are like most people you would assume it is covered under basic homeowners coverage, or a more common response is often " I would not even know who to call!" If you are ready to look at your own insurance policies, I will work hard to be sure you have the coverage you need at the price to fit any budget!  Remember Advanced Brokers Insurance is your local link to great companies.  www.vancebroker.com

May 04, 2011 12:15 PM #2
Rainmaker
440,573
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Judy - Love your examples - they illustrate your point so well.  Staging a home for a quick sale is such a no brainer.  The agents who "get it" are leagues above the rest.

May 04, 2011 06:53 PM #4
Rainer
240,064
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Judy--great examples.  The changes in rooms like the kitchen may be subtle but they make a huge impression on a buyer.  Nice work.

May 05, 2011 03:54 AM #5
Rainmaker
489,750
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Judy - that master bedroom came out gorgeous. Love the bedding and love the art you used above the bed.

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

May 08, 2011 12:11 AM #6
Rainmaker
820,143
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Judy ~ These photos make it easy to see why proper home staging is a powerful marketing tool -- the transformations from dull, drab, messy, and dark is remarkable!  You really sold the California lifestyle with that master bedroom!!  Congrats on the FAST sale too!

May 08, 2011 10:01 AM #7
Rainer
106,527
Marianne Cherico
Interiors by Marianne Cherico - Foxboro, MA
Home Stager -Massachusetts and Rhode Island

Judy-These are lovely examples of the "power of staging". Well done!

May 11, 2011 01:24 AM #8
Rainer
73,047
Judy Colburn
ProStaged Homes - Los Angeles, CA
Los Angeles Glendora, San Dimas Covina, Home Staging

Wow Corinne, that's awesome. And great stats.

Thanks Vance. Appreciate that you and read my post.

Thank You Barb. The staging defintely made all the difference. One of my favorite projects and the clients and agent are thrilled.

You're so right Janet, sometimes it't the little things that have the biggest impact.

Thank You Kathy. So appreciate the feature. I got that Cal King bedding for only $60 (unbelievable) at Stein Mart. That room looks even better in person!

Thank You Maureen. Always appreciate your kind, positive words. :-)

Thank You Marianne.

Thank You all for taking time to read and post. Very much appreciated.

May 12, 2011 05:12 AM #9
Rainer
151,431
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors
Sally I agree with Sally on this. Thanks for sharing And once again nice to hear from realtors.
Sep 10, 2011 04:18 AM #10
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Rainer
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Judy Colburn

Los Angeles Glendora, San Dimas Covina, Home Staging
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