Every month, hundreds of new Realtors sign up for Happy Grasshopper's email newsletter real estate marketing campaign. Since being featured in the "Cool Tools" section of April's Realtor Magazine, we now have over 1,000 agents and brokers using our service.
I love to speak with new customers and hear comments like "How'd you do that?", "I can't believe the response" and my personal favorite "You guys are AMAZING!".
Many of our users also send an email newsletter and are looking for ways to get better results. Many have asked:
"What's the best time to send my email newsletter?"
There are a lot of competing forces at work here and it complicates the answer. The simple truth is that when to send is just not as important as you might think. Unless you're a full-time internet marketer, optimizing the time your message hits the inbox isn't going to make an impact on sales.
It's far more effective to pay attention to what's IN your email newsletter than when it's delivered. My advice is to brainstorm the content of your next two newsletters before you send the first one. Knowing what you want to say and when you're going to say it removes the stress of writing a newsletter at the last minute. "Good results come from good preparation." (Mom)
You should also pay attention to the "voice" that you write in. Obviously, we prefer fun and friendly. People like to buy from people they like, so make sure that your personality is coming through in your writing. Don't be afraid to abandon that stodgy business prose and write like you talk. It's easier to write and will be easier to read.
At Happy Grasshopper, we don't send email newsletters. We send short, fun, friendly messages that look exactly like you wrote them yourself. They start conversations and allow you to stay top-of-mind.
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