Email Newsletters - When to send?

Services for Real Estate Pros with Happy Grasshopper

Every month, hundreds of new Realtors sign up for Happy Grasshopper's email newsletter real estate marketing campaign. Since being featured in the "Cool Tools" section of April's Realtor Magazine, we now have over 1,000 agents and brokers using our service.

I love to speak with new customers and hear comments like "How'd you do that?", "I can't believe the response" and my personal favorite "You guys are AMAZING!".

Many of our users also send an email newsletter and are looking for ways to get better results.  Many have asked:

"What's the best time to send my email newsletter?"

There are a lot of competing forces at work here and it complicates the answer.  The simple truth is that when to send is just not as important as you might think.  Unless you're a full-time internet marketer, optimizing the time your message hits the inbox isn't going to make an impact on sales.

It's far more effective to pay attention to what's IN your email newsletter than when it's delivered.  My advice is to brainstorm the content of your next two newsletters before you send the first one.  Knowing what you want to say and when you're going to say it removes the stress of writing a newsletter at the last minute.  "Good results come from good preparation." (Mom)

You should also pay attention to the "voice" that you write in.  Obviously, we prefer fun and friendly.  People like to buy from people they like, so make sure that your personality is coming through in your writing.  Don't be afraid to abandon that stodgy business prose and write like you talk.  It's easier to write and will be easier to read.

At Happy Grasshopper, we don't send email newsletters.  We send short, fun, friendly messages that look exactly like you wrote them yourself.  They start conversations and allow you to stay top-of-mind.

Get Started Today >>

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We help salespeople write and deliver thoughtful, well-written follow-up that connects them with their prospects and current database in a way that builds a stronger relationship and a deeper trust.  Take our free assessment here to see how we can help you keep in touch with your sphere, convert more leads and grow your team.


Comments (6)

Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Celeste, I registered for your service, but have not yet set it up... I need to do it, and will put it on my plate to be completed this week.  I feel the short, sweet and funny would be so much more effective...

May 09, 2011 11:33 AM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Celeste I am going to be signing up soon also. But I don't want to do the free trial version. I just want to upgrade immediately. If I have some more questions I will e-mail you or call. Great post.

May 09, 2011 04:06 PM
Happy Grasshopper
Happy Grasshopper - Tampa, FL

Chris and Lanre - Glad to have you, please feel free to let me know if I can help in any way!

May 09, 2011 04:41 PM
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

"At Happy Grasshopper, we don't send email newsletters.  We send short, fun, friendly messages that look exactly like you wrote them yourself."

I love this because this is pretty much what I've been doing!  I've been doing my own really simple email updates (I'm going stop short of calling it a newsletter) to my SOI for quite awhile now.  But because I am constantly updating my SOI, it's not been a hassle for me because I really target the group of folks in my SOI who I regularly stay in contact with and who have actually referred people to me. 

But now, I'm getting to the point where I think I want to take it to the next level.  I'm looking at a lot of different types of email newletters.  This one seems simply enough but it sounds more like what I'm already doing.  I'm going to do a little more research though before I make a decision but I will sign up for your free 30-day trial to see how it compares to what I'm kind of already doing.

Jul 06, 2011 08:12 AM
Karen Salmon
Royal LePage Benchmark - Okotoks, AB
Okotoks Real Estate Agent
Donne- sounds like you are doing what I would like to do. I find it much easier to write short friendly emails than the typical real estate ones.
Oct 29, 2011 02:37 AM


Feb 23, 2012 06:57 PM

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