30 Days of Marketing Opportunities - Day 18: Don't Forget to Cross Over

Services for Real Estate Pros with Marketing 4 Realtors

30 Days of Marketing Opportunities - Day 18

My goal is to write 5 days per week for 30 days. So I've started this series that I hope to motivate me to write. 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you!  These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail.  Join me on the journey!

Day 18 - Don't Forget to Cross Over

twitterSome doctors do it. Lawyers do it. Musicians do it all the time. What am I talking about? 
Cross-marketing!  Cross-marketing, in this instance, is marketing yourself across several social media platforms in an effort to ensure that your connections can connect with you on any social media platform - and then to use it to your advantage.

facebookThe question is, how does one implement social media marketing across platforms? It's really quite simple! If you have a profile set up on Facebook and have fans there, invite them to connect with you on LinkedIn. The connections you have on LinkedIn should be invited to join you on MySpace. Your MySpace circle should be invited to follow your stream on Twitter. And they all should be invited to subscribe to your blog's RSS feed!

linkedinThere are many ways to do this. You can:

  • put an active hyperlink to each of your profiles on everything you write.
  • use social media logos everywhere that are linked to your profiles
  • set up a "find me" webpage that lists all of the ways people can connect with you
  • set up a cool toolbar that will easily allow people to connect with you - my newest favorite is Wibiya

Make sure those you are connected with are able to connect with you on multiple platforms! And to make it even better, why not offer/provide something different that one can only receive if they are connected to you on that particular platform.

Day 1 - Use Short URLs
Day 2 - Syndicate Your Blogs
Day 3 - Create a Marketing Campaign
Day 4 - Take Advantage of Holidays
Day 5 - Farming Works
Day 6 - Socialize Your Listings
Day 7 - Create a Partnership
Day 8 - Create a Community Website
Day 9 - Host a Coloring Contest
Day 10 - Send Sweet Treats
Day 11 - Throw a Party
Day 12 - Send Out 10 Greeting Cards
Day 13 - Host a Brunch for Working Parents
Day 14 - Create a Neighborhood Blog
Day 15 - Host A Webinar
Day 16 - Put Local blogs To Work For You

Day 17 - Fan Your Fans

Thinking about using a Virtual Assistant but not sure if you're ready? Contact me for a free consultation! Want to take a Virtual Assistant for a test drive? Try a 5-hour starter block for $20/hr!

Comments (6)

Hrisco & Associates
Hrisco & Associates - Roanoke, TX
Roanoke Homes for Sale - Roanoke Neighborhoods

Thanks for the Post Renae, will have to print and put into action...thanks again.

May 05, 2011 06:25 PM
Mike Mayer
Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

I wish you much success in your blogging endeavors Renae! I enjoy the information you share. Thanks!

May 05, 2011 06:49 PM
Rama Mehra
Asante Realty - San Ramon, CA

Thanks for the very nice ideas !

May 05, 2011 06:54 PM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Ranae I just wrote about on How my Social Networking is Notworking. Would you offer any suggestions? Have a great weekend. Great post.

May 05, 2011 08:03 PM
Not a real person
San Diego, CA

Happy Mother's Day!

May 08, 2011 04:06 AM
Delores Campbell
Keller Williams Realty - Chesterfield - Wildwood, MO
Your St. Louis Real Estate Resource

Great ideas here. 

May 14, 2011 04:39 AM