30 Days of Marketing Opportunities - Day 18
My goal is to write 5 days per week for 30 days. So I've started this series that I hope to motivate me to write. 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you! These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail. Join me on the journey!
Day 18 - Don't Forget to Cross Over
Some doctors do it. Lawyers do it. Musicians do it all the time. What am I talking about? Cross-marketing! Cross-marketing, in this instance, is marketing yourself across several social media platforms in an effort to ensure that your connections can connect with you on any social media platform - and then to use it to your advantage.
The question is, how does one implement social media marketing across platforms? It's really quite simple! If you have a profile set up on Facebook and have fans there, invite them to connect with you on LinkedIn. The connections you have on LinkedIn should be invited to join you on MySpace. Your MySpace circle should be invited to follow your stream on Twitter. And they all should be invited to subscribe to your blog's RSS feed!
There are many ways to do this. You can:
- put an active hyperlink to each of your profiles on everything you write.
- use social media logos everywhere that are linked to your profiles
- set up a "find me" webpage that lists all of the ways people can connect with you
- set up a cool toolbar that will easily allow people to connect with you - my newest favorite is Wibiya
Make sure those you are connected with are able to connect with you on multiple platforms! And to make it even better, why not offer/provide something different that one can only receive if they are connected to you on that particular platform.
Day 1 - Use Short URLs
Day 2 - Syndicate Your Blogs
Day 3 - Create a Marketing Campaign
Day 4 - Take Advantage of Holidays
Day 5 - Farming Works
Day 6 - Socialize Your Listings
Day 7 - Create a Partnership
Day 8 - Create a Community Website
Day 9 - Host a Coloring Contest
Day 10 - Send Sweet Treats
Day 11 - Throw a Party
Day 12 - Send Out 10 Greeting Cards
Day 13 - Host a Brunch for Working Parents
Day 14 - Create a Neighborhood Blog
Day 15 - Host A Webinar
Day 16 - Put Local blogs To Work For You
Day 17 - Fan Your Fans
Thinking about using a Virtual Assistant but not sure if you're ready? Contact me for a free consultation! Want to take a Virtual Assistant for a test drive? Try a 5-hour starter block for $20/hr!