Boxing for Sellers?...Can taking the gloves off really SELL your home?

Lacing up the gloves could get your home sold, especially if your  "days on market"  is getting a little ko'ed. With the market in Los Angeles (and the nation) in a steep decline and DOM getting as lengthy as links in a polymer chain, the time may be ripe for a real sit-down...SANS agent.

This is the theory behind http://www.homefight.com/ a new website inspired by 8Minute Dating and SitterCity, both of which bring supply and demand face to face.

Home/Fight attempts to place the wearisome Seller directly in front of a Pre-Approved (or Pre-Qualified) Buyer that sees a benefit in creating a direct dialogue that is all about creating an emotional connection with out their agent. This connection is normally the bane of smart buyers, choosing to submit offers based not on the love affair they are (secretly) having with their new found abode, but rather based on the value proposition they believe the house represents.

In the home/Fight interview process, which  goes on for 4 minutes, the Buyer can create an emotional plea where the focus is more on the qualities of the Buyer not on the bottom line which is the green ceiling that Buyers seek to avoid. Each 4 minutes the chair switches to the next Buyer/Seller pair.

Sellers, who often hold on to their desire to Win at real estate and subsequently avoid proper and substantial price reductions, are given the opportunity to relax their guard, transform their entitlement, and stem their equity loss.