Why You Need a Content Writer

Services for Real Estate Pros with 2inovate

Everyone needs a content writer. They make your life simpler. They free up your time from writing all those posts. At 2inovate we provide our clients with rich, relevant, original content on any subject. As professional writers we relish new assignments. Most of us are researchers and love to dig into new topics or put a twist on a slightly-used topic. Content writers – good ones that is – are tough to find. Most you see on the web are rewriting articles. We knew one fellow that would grab articles in a foreign language and then have Google translate them back to English and finally publish them as original!

The importance of relevancy is misunderstood by many people. Relevancy is not the newest story on CNN. Relevancy has more to do with the audience the article will be received by. Is it relevant to them – today and tomorrow, or has it been done hundreds of times before. When writers rewrite articles what they’re really doing is changing enough of the original article so as not be caught plagiarizing. That is a sure way of either getting fired or never working professionally again.

Great articles are often emailed to others and linked to by those who appreciate the article and what it offers. An article such as that is quite difficult to compose – not impossible by any means but it doesn’t happen in an hour. Everyone who writes their own articles for their own blogs can attest to that statement.

Then there are services that will sell you articles and all you have to do is put your name on them. This is why you see so many of the same types of articles and subjects. One of the most difficult thing in this profession is writing something that truly is different, revolutionary, left-of-center. Something that makes people go hmmm . . . . When you do write something of that order it is very gratifying.

My advice to those who write their own material (other than hiring us) is to first build a list of all the types of articles that have already been done in your industry. Take a good look at your list. Then take another. Soon enough you will spot a void, something that hasn’t truly been covered. My guess is it will be a newer subject. Either it isn’t on the list or few people have written about it. Bingo! Get to work.

The next thing I would do is begin to read blogs and articles about topics entirely unrelated to your business. We make a habit twice a week to spend an hour reading material that is unrelated to our work. It’s a great practice and you can pick up many tips and hopefully ideas for new articles.

Finally, there is one method that works whether the article idea is new or ancient: solve a problem for a client or customer today that they would find indispensible. We aim for this target on every project. We will brainstorm for as long as it takes in order to see if we can attack the subject from that angle.

And if all this sounds monotonous, and too much for you to do regularly – hire us. You can reach us at 480-347-5172, and we’re glad to help you – or point you in the right direction. Best of luck!

Comments (3)

Kathy Denworth
Century 21 Schwartz Realty - Islamorada, FL
Realtor in the Florida Keys, Islamorada, Key Largo

Larry, you make it sound so overwhelming that we ALL need a content writer. OK, I'll bite. How much is it? I am a Realtor so I would need content relative to my profession.

May 08, 2011 01:39 AM
Judy Klem
Transition Stage LLC - Shelton, CT
Home Staging, Senior Move Management, Fairfield/New Haven counties

Hi Larry - These are really good points about writing web content that is fresh and relevant to our readers. Thanks!

May 08, 2011 01:49 AM
Larry Kanter
2inovate - Phoenix, AZ

Kathy -- email me at lkanteraz@gmail.com, tell me what you're looking for. I can write blog postings, I can rewrite your website so that it is search engine optimized -- you tell me.

A blog post for example is about $15 . . . thats for about a 300 word posting. A website of approximately 5 pages would average about $200.

You should have about 4 blogs each one with a different topic or tone, and each one continually pointing back to your main website -- and don't forget social media pointing back also. We manage social media accounts for very reasonable rates. We post for them daily, adding time to their schedule and building their brand while we're at it.

Shoot me an email . .

May 08, 2011 02:13 AM