Old Dog, New Tricks, SEO. Internet Marketing, and Lead Capturing

Real Estate Agent with Colonial Real Estate Group - The Good House People, LLC

I am not very smart! I signed up for AR 2 months ago at their special rate of $1.00/month only to disappear for the next two months.

The reason is that I had to blow up my previous business models based on some information put out by the NAR. The information has to do with how people are now searching for their homes. The numbers are compelling. 90% of all searches begin on the internet. The majority of these searchers will be looking online for about 10 weeks before they even contact a realtor. Add to this the realization that there were 3000 tweets/minute regarding the death of UBL, and it does not take a rocket scientist to realize that the internet is revolutionizing the way people search for and buy their homes.

As a result, I went to work. I recently completed my Internet Marketing Specialist training, and I have obtained my IMSD designation. I have also been researching the right IDX button to use on my new website.

I am excited (and a little nervous!) about the opportunities that lie ahead. I fully plan on becoming an SEO addict. I am looking forward to competing in this arena, and I am now as connected as kids half my age. I love to blog and stay connected with my peers, but I am looking forward to expanding on FB and Twitter.

I am instituting models on how to capture and then convert leads. I am using phrases like Google Analytics and long tailed searches with an ease I did not have when I started my training.

I am starting to think that you really can teach an old dog like me some new tricks! I am also excited about the challenges ahead. This is a very exhilarating time to be in the real estate business.




Comments (6)

Markita Woods NMLS#196099
American Financial Network - Woodbridge, VA
Queen of Mortgages - FHA, VA, Conventional, USDA

Mike! Congratulations on jumping in wholeheartedly. I am subscribing to your blog and look forward to following your transformation!

May 09, 2011 03:50 AM
Karin Lundeen
Keller Williams Realty - Denver Southlands - Centennial, CO
Realtor Centennial Homes For Sale

Hi Mike~  I am taking the IMSD courses as well and am learning tons... now for implementation!

May 09, 2011 03:54 AM
Janet McCarthy
San Diego Homes Guide - San Diego, CA
Broker Associate

I think people are searching the internet but I they usually meet their realtor at an open house, from a referal or in their neighorhood.  My online presences in my back-up.

May 09, 2011 03:56 AM
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

Mike...ActiveRain to the best place to be, look forward to seeing more of you! 

May 09, 2011 04:01 AM
Michael Dagner
Brokers Guild Classic - Denver, CO
Your Denver Homes Realty Expert

Hi Mike,

I don't know if I would have used the term "exhilarating", but I love your enthusiam.  Your new business model should take you far combined with that attitude.  Best of luck!

May 09, 2011 04:34 PM
Mike Shearer
Colonial Real Estate Group - The Good House People, LLC - Alexandria, VA

I use the word "exhilarating" only because of the new technology applications. I'm closing enough business and keeping renters in my properties, so I'm keeping the lights on. The excitement comes from being at the beginning of a real paradigm shift in how real estate is bought and sold. This technology will revolutionize our business. Just think of how fax machines and scanners simplified our lives. Now multiply that by !000, and that is the source of my excitement!

May 10, 2011 12:03 AM