It's amazing to me how much real estate has changed in the last several years. Back in the day, it was all about newspapers and various other forms of print advertising. Today, you had better be on the internet!
In fact, I am at the tipping point of abandoning print advertising altogether. Why? Well, if the most active home buying demographic starts the process of shopping for a home on-line (over 75%), should I keep spending thousands of dollars each year on print advertising? I say no. I can be a more effective and utilize the resources that I would normally use to market a home, on-line.
I have mentioned this to several of my sellers and have had a mixed response. Here are some of the comments:
"Many people do not use the internet and print (newspapers, home magazines, etc) is a habit for many people".
"I get all of my information from the internet. I never read the newspaper or magazines".
The internet is here to stay and ultimately my decision to be in print or no print comes down to leverage. If the statistics continue to tell us that buyers start the process of buying a home on-line, I would be foolish not to expose my listings to the largest audience.
What do you think?
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