May The Road Rise To Meet You

Real Estate Appraiser with Donovan Group Realty

long lonely road


  About once a month we walk our neighborhood with something to pass out to the residents. We've come up with some neat ideas that give the people in our farm area a chance to meet us, get to know what we're about, and hopefully come to consider us as their go to real estate experts in the area.

  The truth is that it is not always convenient to do as it takes about 8 hours of walking to cover every house. We have buyers and sellers and escrow and title calling on us while we're out there pounding the pavement.

  But once we're out there walking the blocks and meeting people, it certainly feels well worth the effort. We get to learn more about our neighborhood each time. It's amazing how much people will share with you if you just ask and listen!

  Each month it actually gets more and more difficult to cover our area ourselves and still be able to meet our client's expectations. We are always looking for ways to become more efficient and this may be something that in the future is done by hired hands. I'm very curious to know how many of us are still able to walk our areas or what you think is the most efficient way to get door to door flyers out to your area.


road trip!!


Posted by

Andrew McGrath - South Coast Metro Orange County

Comments (5)

Laura Sargent
Carolina One Real Estate - Mount Pleasant, SC

I'm not one that does it and think highly of those, like you, that do!  A community that I farm just had a local neighborhood garage sale and I was thinking "what a waste it is that the listing agents aren't holding open house during the sale"!

May 10, 2011 05:47 PM
Sarasota & Manatee Counties FL
SaraMana Properties - - Bradenton, FL - Listings In Paradise

That sounds like a very tough way to make a living. I just don't have that in me . . .

May 10, 2011 05:52 PM
Wendy Betts
South Delta & S. Surrey Realtor

I still walk - I really enjoy seeing what's new in the neighborhood - plus I have a chance to catch up with some that have more or less become friends.  I try for 4 times a year - each season - but if I have a listing or sale, more frequently with a postcard drop.  My "farm" 145 houses and 75 condos.  I would like to do more - but better to be good at what I have time for rather than just having good intentions and not following through.  Notepads, spring time magnet calendars, Canucks schedule...I've done beachballs and fridge magnets, flower seed packs, candy canes and tea bags... Just a little something more than a brochure / flyer.  Above all, a smile that compliments a paint job or a garden, or maybe remembering their pets name... You know what they say - people don't care how much you know until they know how much you care... Good luck, Andrew - your efforts will pay off!  Cheers - Wendy

May 10, 2011 05:54 PM
Jeanne M. Gavish
Jeanne Gavish, Keller Williams Realty Elite Partners - Spring Hill, FL
Keller Williams Realty Elite Partners - CIPS,GRI,S

Face to Face is always the most personal way to connect.  As you said, time consuming and in Florida, the heat makes it a challenge in certain seasons.  Best way possible to connect though.

May 10, 2011 06:00 PM
Andrew McGrath
Donovan Group Realty - Santa Ana, CA

Hi Laura-Thats a good idea to take advantage of the extra traffic

Hello John-it would be very tough if this was all we did! Thankfully it's just one component in introducing ourselves to a new farm area that we are interested in. Plus, I write it off as part of my workout routine.

Wendy and Jeanne-You're both quite right. It is really great to get to know people in the area, which neighbors they hang out with, what they do, and yes, even their dog's name!

Thanks to everyone for their comments!


May 12, 2011 07:56 AM