The Shade Anchor - From an LBI Lifeguard to Your Beach

Real Estate Agent with Keller Williams Shore Properties 1005238

I was reading about this new beach umbrella invention and thought it a brilliant idea and wanted to share: 

The Shade Anchor

Anyone who has been to the beach, on even a moderatly breezy day, knows the hazard of not having a property 'anchored' beach umbrella.  This new gadget was invented by a former lifeguard on Long Beach Island.

What the "Shade Anchor" does:

  • Ballast keeps umbrella stable from the top - no chance of wiggling out
  • Effective up to 30MPH+ winds
  • Holds up to 50 pounds of sand
  • Even if umbrella tips in very high winds, the Shade Anchor weighs it down to prevent blowing across the beach
  • Doubles as a beach bag - transport your towel, water bottle, lotion, book, magazine, snacks and other beach gear
  • Convenient straps for carrying your Bag over your shoulder
  • Tough 600D military grade material for long lasting durability
  • Universal - works with any standard umbrella
  • Comes in many assorted colors
  • Light weight and collapsible for easy storage and transport
  • Secure zippered pocket to store phone, wallet, keys, change and other items you want to keep off of the sand
  • Comes with outside mesh pockets for sun screen, water bottle and other supplies
  • Convenient mesh holders to store straps when not in use

About the inventor: After 20 years in corporate life, he's back on the beach.

John Supino spent his high school and college years working in beach resort towns in Long Beach Island, NJ, mostly as a life guard for Surf City and Long Beach Township - often watching umbrellas dangerously blowing down the sand. 

As life went on, John continued to spend his summers at the family beach house on Long Beach Island, but now with kids and the responsibility of making sure his own family's umbrella didn't blow away.   Each day he took them to beach, he'd spend the first 15 minutes making sure the umbrella was in the ground for the day - unless, of course, it had to be relocated to compensate for the movement of the sun, which required ANOTHER 15 minutes of planning and digging to keep the umbrella where he put it.

He noticed people leaving screw devices, uninstalled, littering the beach in frustration.  He saw older people struggling to make their umbrellas secure; younger people digging holes up to their shoulders to bury their umbrellas in; and people just giving up, holding their umbrella with one hand all day long, unable to let it go and relax.

After seeing all this, John had an epiphany about ballast. He believed putting weight on the bottom of the umbrella, and anchoring it from the top, was the best way to make sure the umbrella stayed in place. 
That's when the Shade Anchor was born.

C'mon, it's brilliant!  Look for it on QVC!

Karl Hess, Long Beach Island, Keller Williams Jersey Shore

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Virginia Hepp - Mesquite NV REALTOR
ERA - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Very cool, Karl - I wish we had some beaches here.  :)  Desert picnics in the wind, that would work.

May 11, 2011 06:32 AM #1
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

What a great idea, one of the "duh, why didnt I think of that" inventions!

May 11, 2011 10:35 AM #2
John Supino

Hey Guys, thanks for all the kind words.  This is our first year out, and we can use all the coverage we can get.  We're working hard, personally hitting stores from Nags Head and moving up the coast.

The best deal is still on QVC for $17,80 on their website. Most retailers will be about $20.

This is going to be a tough year, gaining mind share is tough!

Thank you for the coverage Karl.

If anyone needs anything, our number is 201-258-5600.


May 12, 2011 02:53 AM #3
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Karl Hess

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